cloump china social media monitoring analytics reporting service
Post on 31-May-2015
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Window of ChinaSocial media monitoring,
analytics and reporting
WHY SOCIAL MEDIA
is suitable for
Market research
QuickresearchInstead of spending months developing a marketing research plan, and possibly only gaining outdated information as trends change, you can use social media for market research right now.
CostefficientWhen compared to focus panels, discussion groups, studies and surveys, the cost difference is staggering.From reduced costs and real-time access to information to the ability to uncover hidden trends and improve your marketing approach, social media offers powerful ways to optimize the market research efforts of any business.
WidescopeA 2011 report by Nielson on the state of social media claims that approximately 80-percent of people with Internet access utilize social media. This makes it possible to conduct market research with an audience that is many times larger than nearly any other marketing or media source can provide.
Real-timeBy simply searching the latest posts and popular terms, you can gain insight into emerging trends and see what customers are talking about in real-time. One example of this is conducting hashtag searches on Twitter. By setting up a few searches with hashtags related to your brand, industry or product, you can receive instant notifications when customers, clients or competitors use key terms.
WHY Sina weibois suitable for
China MarketResearch
789,100,000 people
60.7%
China social media users
437,161,400 users
55.4%
The most popular social media
8.7%
10’s 20’s 30’s 40’s 50’s
60’s
51%
25.8%
10.0%
Most of them are 20~30’s
3,001 ~ 5,000 RMB
2,001 ~ 3,000 RMB
8,000 ~ RMB
5,001 ~ 8,000 RMB
12.3%
14.4%
29.2%
18.5%
Matched with AVG Chinese wages
ItrepresentsChina population
Understand situation/position
Read in your language
Find out who they are
Understand what they think/likes-dislikes
Set targets and manage
Get detail in various segments
HOW
helps
The first step of marketing is understanding of position of brand or situation of industry. Through various key-term configurations, you can catch brand or market trend, and more you can make comparison with your competitors as well.Listening voices is the fundamental way to get
insight of what they are thinking, but not many marketers are available on Chinese language, Cloump provide google’s the most advanced machine-translation in market, you need translation? Just click button
Unique amount of people who is talking the key-terms are very important to understand the real trend in social media, cloump provide realtime analysis for the unique user amount and it is combined with all the detailed user profiles , not only demo/geographic profiles , it includes user level/type/tags as well.
Whenever you add dimensional conditions to filter , immediately you can watch their interestings , hash-tags and related key-words, when you combine with time-line functions, you can make your own time based reports with no hard efforts.
You can combine all dimensional conditions to focus on specific groups’s voice or users in real-time. Focusing on people who like “Movie” and condition is “ 20’s Beijingness and more than level 8” Is just “Simple mouse click” in cloump, everything is in real-time.
To set advertisement or engagement targets, you can export reports by excel,.cloump’s excel reports provide all the detailed information of collected users with all other graphs and charts what you can watch in dashboards.
+Set key-term
Detailed profiles
Voices
Export excel
Sentiment
Management
Efficient
PRCost effective
Insight
Pro-active
Risk-management
Identify
Opportunities
Benchmark
Competition
Simple,Easy,Powerfultool for business in
CHINA
helps businessEfficient PR Cost effective Insight Pro-active Risk-management
Identify Opportunities Benchmark Competition
PR departments are responsible for consistent communication with their stakeholders. A company’s main stakeholders are online. More and more companies develop communication strategies that take into account the powerful online influencers, and ensure that they listen and talk to them on an ongoing basis.Cloumpbasket allows you to identify influencers and monitor them closely; enabling ongoing communication with them. PR departments can also measure the impact of their activities.
It is more cost effective to collect opinions and structure them into insights by listening to social media compared to traditional market surveys. Information is also readily available when the marketing managers need it. It is available by simply logging into the Clompbasket.
Listening to social media by keeping an eye on the levels of buzz and sentiment around your brands and products will help you detect any issues that could impact you, your brands and even your competitors. Early detection of negative voices and issues is essential for effective crisis management. Cloumpbasket can help you proactively avoid and diffuse problems that may otherwise severely impact your business.
Cloumpbasket can help you identify new messages, new audiences, ambassadors and more. People might be using your product in ways you had not considered, or might be recommending your brand for reasons you were not aware. They might ask for support and assistance online that shows flaws your product department did not know about. Many brands have been surprised to find online fan sites that were acting as their ambassadors, without the marketing departments knowing...
Potential buyers compare products, their features, advantages /disadvantages and the reasons for buying a particular brand. And potential and past buyers might recommend products or services for specific purposes; they share the best locations for bargains and discuss their experiences. Cloumpbasket helps marketing managers understand their products’ share of online conversations compared to their close competitors and help them understand the reasons why they are winning or loosing the competitive edge
How It Works?
Messaging system
Machine-learning system
Intelligent key-term system
Storage & index system
Cloud bot systemIntelligent priority management based on TFSmart system-resource managementLanguage management
Web-scale data gatheringVirtually unlimited extensibilityReal-people like behaviorsEasy management
Proven performance by AmazonVirtually unlimited extensibilityFailure safe
Various NLP(Natural language processing)sImage recognitionMarriage status classification(coming)Distributed computingVirtually unlimited extensibility
Cloud-scale extensibilityFailure safeHigh-availabilityHigh-performance
Reporting system
Analytics data managementDashboard managementExcel managementDistributed and virtually unlimited extensibility
Key-term
Reports
In your web-browser,It works like this
LIKE IT?Get free trial
www.cloump.com No limit on function
No credit-card required
20% off
50% off
30% off
FREE0 USD for 2 key-terms
Pay as you go 32 USD per 5,000 Voices
0 USD for 1,000 voices
Economy packageCampaign package Research package
8 USD per 1 key-term
Original price : 1,440 USDPackage price : 1,000 USD100 Key-terms100,000 Voices
Original price : 720 USDPackage price : 576 USD10 Key-terms100,000 Voices
Original price : 4,000 USDPackage price : 2,000 USD100 Key-terms500,000 Voices
price
Social media monitoring,
analytics and reporting
michaelkook@cloump.com
www. .com
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