clouds in the enterprise
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Produced in cooperation with:
HP Technology Forum & Expo 2009
© 2009 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Clouds in theEnterpriseJohn Rhoton
Distinguished TechnologistHP EDS CTO Office
June 2009
2 April 12, 2023
Today’s Agenda• What is Cloud
Computing?• Cloud Ecosystem and
Market Landscape• Enterprise Challenges• HP Solutions
3 April 12, 2023
Today’s Agenda• What is Cloud
Computing?• Cloud Ecosystem and
Market Landscape• Enterprise Challenges• HP Solutions
So, What is Cloud Computing?The 451 Group: “The cloud is IT as a Service, delivered by IT resources
that are independent of location”Gartner: “Cloud computing is a style of computing where massively
scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers”
Forrester: “A pool of abstracted, highly scalable, and managed infrastructure capable of hosting end-customer applications and billed by consumption”
Wikipedia: “A style of computing in which dynamically scalable and often virtualized resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure "in the cloud" that supports them.”
“A large pool of easily usable and accessible virtualized resources (such as hardware, development platforms and/or services). These resources can be dynamically reconfigured to adjust to a variable load (scale), allowing also for an optimum resource utilization. This pool of re-sources is typically exploited by a pay-per-use model in which guarantees are offered by the Infrastructure Provider by means of customized SLAs.”
Vaquero, Rodero-Merino, Caceres, Lindner
SemanticsDefinition - a determination of outline, extent, or
limitsAmerican Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009
• Alternate definitions are not necessarily contradictory
• Value versus definition• Objective:
−Add value to IT
−Minimise misleading re-branding
5 April 12, 2023
Cloud Attributes• Off-premise• Outside Firewall• Delivered over Internet• Available on Demand• Scalable• Elastic• Utility billed
• Multi-tenant• Virtualised• Available as Service• Location independent
• SOA?• Grid?• Web 2.0?
Private versus Public Cloud
Innovation & Impact• Innovation
−Incremental
−Individually not impressive or not recent
−Compare Internet• TCP/IP, HTTP, HTML, PC
• Impact−IT: New platforms, Service delivery models
−Business: Capex, Opex, Agility
−Economic: Entry barriers, Startup speed, Startup numbers
−Political: Regulation, Compliance
7 April 12, 2023
The cloud (r)evolution: solving problems that current technology models can’t solve
8 Apr 12, 2023
Technology over the internet
Existing apps and infrastructure
Contract-based consumption
Decoupling services and data
New connections Information relevance
Service providers Service consumers
Massively scalable applications
New capabilities Flexible consumption
New access
2938: The Value of Cloud in the Business Technology Ecosystem
9 17 Decmeber 2008
Massive Scale-out and the CloudEnterprise Class Global class
On-premise Hybrid/off-premise
100s -1000s of nodes 10,000+ nodes
Proprietary Commodity
HW resiliency SW resiliency
Max performance Max efficiency
Silo’ed Resources Shared Resources
Cost-Center
Clusters Grids/Cloud
Value/
Revenue-Center
Static Elastic
Shared storage Replicated storage
Facility costs Power Usage Efficiency
2938: The Value of Cloud in the Business Technology Ecosystem
Business
users
Cloud service provider
Hosted / outsourced service provider IT organization
internal service provider
Market contextA service-centric perspective sheds light on all value chain constituents
10
S
S
S
Externalservices
In-house services
Cloudservices
Business
outcome
Massive scale-out infrastructure
Global-class software
Enterprise-class software
Dedicated and sharedinfrastructure
Enterprise-class software
Dedicated and shared infrastructure
2938: The Value of Cloud in the Business Technology Ecosystem
Hype Cycle
WebServices
Web 2.0
Across the Chasm
Innovators Early
Adopters
Late
Majority
LaggardsEarly
Majority
Bowling Alley
Tornado
Main Street
Early Market
Internet
Mobility
CloudComputing
Virtualization
Geoffrey Moore: Crossing the Chasm. Collins 2002
13 April 12, 2023
Today’s Agenda• What is Cloud
Computing?• Cloud Ecosystem and
Market Landscape• Enterprise Challenges• HP Solutions
Cloud Model
Hardware Computation StorageMemory
Colocation Real Estate CoolingPower Bandwidth
Virtualisation Provisioning BillingVirtualisation
PlatformProgrammingLanguage
DevelopmentEnvironment
APIs
Application CRM UCEmail ....... .......
Integration
Operation
Governance
Governance
Operation
Integration
Infrastructure
Platform
Software
Cloud Landscape
Cloud-oriented Applications• Service-Oriented Architecture
−Service abstraction, reusability, composability
• Application independence• Loose coupling
−Non-latency sensitive
−Not bandwidth intensive
• Horizontal Scalability−Parallelisable workload
−Statelessness
• Data Isolation• Standardised interfaces• Dynamic workloads
17 April 12, 2023
Today’s Agenda• What is Cloud
Computing?• Cloud Ecosystem and
Market Landscape• Enterprise Challenges• HP Solutions
Why Cloud Computing?
• Cost reduction− Benefit from economies of scale and experience curve
− Predictability of spend
− Avoids cost of over-provisioning
− Reduction in up-front investment
• Risk reduction− Offload risk or running the data-centre, data protection, and disaster
recovery
− Reduces risk of under-provisioning
• Focus on core competency− Reduce effort and administration related to IT
− Automatic service evolution
• Flexibility− Roll-out new services, retire old
− Scale up and down as needed; quickly
− Faster time to market: Lower barriers to innovation
− Access from any place, any device, any time
Challenges•Financial Structure
−Return on Investment, Payback period• Risk
−Security, Privacy
−Interoperability, Portability
−Reliability, SLAs
−Business Continuity, Vendor viability
−Compliance• Integration
−Enterprise integration, Application integration
−Multi-customer support• Organisation
20 April 12, 2023
Today’s Agenda• What is Cloud
Computing?• Cloud Ecosystem and
Market Landscape• Enterprise Challenges• HP Solutions
Exte
rnally
host
ed
An infrastructure utility underpins both dedicated and “as a service” applications
Business outcomesBusiness outcomes
Infrastructure as a service
Business outcome
Technology-enabled services
Cloud Infrastructure Utility
Enterprise Infrastructure Utility
Inte
rnally
host
ed
Enterprise-class applications
Global-class cloud services
2938: The Value of Cloud in the Business Technology Ecosystem
HP delivers on the Business Technology EcosystemA sampling of HP product and services
Business outcomesBusiness outcomesBusiness outcome
Exte
rnally
host
ed
Infrastructure as a service
Technology-enabled services
Infrastructure Utilityhomogeneous, centralized design
Infrastructure Utility heterogeneous, distributed
design
Enterprise-class applications
Global-class cloud services
EDS Application Services
Performance / Quality Center
Security Center
Service Manager Catalog
Business Service Automation
Insight Orchestration
Business Service Management
Proliant / Integrity
ProCurve
Storage Works
Insight Dynamics - VSE Proliant BL2x220c
StorageWorks ExDS9100
Portable Optimized Datacenter
Snapfish, BookPrep, MagCloud
Business Availability Center
Quality and Security Centers
Cloud Assure
Concierge Services
Project & Portfolio Management
2938: The Value of Cloud in the Business Technology Ecosystem
HP delivers value across the business technology ecosystem
23 Apr 12, 202323
We build it Leading data center design company
We power it With leading servers, storage and networking
We design it Expertise in application architecture & frameworks
We automate it With virtualization and management software
We secure it Through HP Secure Advantage program
We support it With tens of thousands of IT professionals
We govern it HP wrote the books on service management
We measure it HP can measure the fiscal impact of services
We deliver it Through purchased, financed, outsourced, cloud
We build it Leading data center design company
We power it With leading servers, storage and networking
We design it Expertise in application architecture & frameworks
We automate it With virtualization and management software
We secure it Through HP Secure Advantage program
We support it With tens of thousands of IT professionals
We govern it HP wrote the books on service management
We measure it HP can measure the fiscal impact of services
We deliver it Through purchased, financed, outsourced, cloud
2938: The Value of Cloud in the Business Technology Ecosystem
Enterprise Recommendations
• Plan / Prepare• Evaluate potential providers• Prioritise suitable applications• Modernise existing applications
−virtualise, standardise, optimise, automate
• Be careful of long-term capital investments• Flexible sourcing
−investigate hybrid and interoperability models
• Calculate the business case• Assess risks
Consider:
Transition
Operation
Governance
Summary• „Cloud Computing“ means different things to
different people−That doesn‘t stop us from implementing it
• Cloud Computing has many benefits−Some Enterprise advantages can also be covered through
Private Clouds
• Cloud Computing is still work-in-progress−Privacy, Service-levels, Interoperabilty
• The transition to Cloud Computing will require a modern Enterprise Architecture
• It‘s possible to get started in the Enteprise today−The most critical challenge is to make the existing
environment future-proof
More information• Presentation will be posted to:
−http://www.slideshare.net/rhoton
• Additional Resources−http://www.hp.com/go/cloud
• Any other questions?−http://www.linkedin.com/in/rhoton
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