cloud go green

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Cloud Go Green

Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand20 January 2012

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Cloud Computing Trends

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Gartner Top 10 Strategic Technologies

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Gartner Technology Trends 2012

Media tablets and beyond

Mobile-centric applications and interfaces

Social and contextual user experience

Application stores and marketplace

The Internet of everything

Next-generation analytics

Big data

In-memory computing

Extreme low-energy servers

Cloud computing:

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Next Major Computing Cycle

Source: Morgan Stanley 2009

6Source: wikipedia

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Public Clouds Will Grow To 10%

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“At year-end 2016, more than 50 percent of Global 1000 companies

will have stored customer-sensitive data in the public cloud.”.

Gartner Prediction 2012

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Top 5 Cloud Computing Trends

IT departments will be forever changed

Cloud security will no longer be an issue

Custom cloud computing services

Custom software development will shift towards the cloud

Innovation

Source : http://www.rickscloud.com/

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What is Cloud Computing?

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Cloud Computing is Internet-based computing, whereby shared resources, software,

and information are provided to computers and other devices on demand, like the electricity grid.

Definition (Wikipedia)

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Cloud Computing

No Capital Expenditure

Pay as you go

Pay only for what you need

Application Programming Interface (API)

Scalability and Elastic Capacity

Reliability

Device and location independence

Source : Architecting for the cloud : Amazon Web Services

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Cloud Computing Sample Architecture

Source : Wikipedia

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Three layers of Cloud services

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Cloud Service Providers

Source : http://www.jansipke.nl/top-cloud-computing-providers

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Deployment Model

Source : Wikipedia

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You need a massive infrastructure

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Is this just Hosting 2.0?

Cloud Players Hosting Players

Only few can afford billions dollar investment on data centers

Hundreds of them aroundthe world

No, they have different architecturesand business model

Source : I’m Cloud Confused

Hosting Players

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Cloud : Reliability, High Availability, Capacity Elasticity

Cloud Players

Source : I’m Cloud Confused

Hosting Players

Built-in Redundancy

Virtually unlimited storage, computing power

You have to manage reliability, fail over yourself

Bring your own or rentservers to increase capacity

Pay contact often yearlyPay only what you use

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Only a handful of major playerscan build

this massive infrastructure

Source : I’m Cloud Confused

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How Cloud Computing

Changing Software Industry?

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Four Converging Trends That Will Change the Face of IT and Business

Cloud

Business impact of social computing

Context Aware Computing

Pattern Based Strategy

Source : Gartner

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“Cloud computing will transform the IT industry as it will alter the financial model upon

which investors look at technology providers, and it will change vertical industries, making the impact of the Internet on

the music industry look like a minor bleep,”.

Peter Sondergaard, senior vice president at Gartner

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Cloud Computing Opportunity for SME

Use ICT for their business with low investment (no CAPEX; pay as you go)

Buy ICT as Services (subscription model) such as SaaS

Can focus on their business

Business Continuity

New Business Opportunity

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How Will Cloud Computing Impact Software Industry?

IT Infrastructure will change dramatically

Some IT jobs may vanish altogether. New skills will be in demand.

The way applications are developed, tested, deployed and continuously re-factored will undergo a change

The selling and licensing of applications will change too.

The way data is handled will undergo a major shift. Data driven applications will be will become a mainstream

Business models will change.

The architecture of applications will continue to evolve. Source: Dorai's Learn Log

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How Will Cloud Computing Impact Software Industry?

New markets will be created

Data volumes will skyrocket.

Search will undergo change as well. As so much data sits in the cloud,

Information Engines will start appearing

Source: Dorai's Learn Log

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Issues of Cloud Services for SMEs

Lack of awareness // Misunderstanding about Cloud Computing

Security issue

Low Broadband/Internet Access

Data Protection

Limited Cloud Service Providers; both SaaS (Application) and IaaS (Data Center)

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Strategy in Asia Towards

Cloud Computing

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Cloud Readiness Index 2011

Source : Asia Cloud Computing Association: September 2011

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Cloud Computing Era

Source: ITRI ASOCIO Summit 2010

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Cloud Computing Value Chain

Source: ITRI ASOCIO Summit 2010

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The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon,Joyent

Local public cloudTrue IDC.Cloud Creation

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)e.g. Absolute Solution, vTiger

Cloud Devicese.g. Tablets, SmartPhones, Desktop

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The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon, Joyent

Local public cloudTrue IDC, Cloud Creation

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)e.g. Absolute Solution, vTiger

Cloud Devicese.g. Tablets, SmartPhones, Desktop

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Cloud Computing Market

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Dropbox's Modela Web-based file hosting service

uses cloud computing to enable users to store and share files and folders

was founded in 2007 by MIT graduates

Dropbox server and desktop client software are primarily written in Python.

Dropbox uses Amazon's S3 storage system

annual revenues were 100 million dollars in 2010. Dropbox's valuation is more than 1 billion dollars.

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The Strategic Positioning to Win in the“Flat World”

WinnersAre the integrators who can effectively integrate

the optimal resources in the world

or

Are the integratees who are leaders in a segment of each industry and who become the

best alternatives in the world

Mr.Stan Shih : Co-Founder Acer Corp.

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Thank you

thanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand