cloud computing models: private, public and hybrid
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Cloud Computing Models: Private, Public and Hybrid Evilázaro AlvesChief Business Development OfficerBR Soluções IntegradasMicrosoft Regional DirectorMicrosoft Azure MVPevilazaro@brsolucoesintegradas.com.br | @evilazaro
The Current State of SaaS
Challenges
Opportunities
On-Premises SaaS Apps
• Expanding Market Opportunity: Reach new customers in broader markets• Sell directly to business decision makers• More predictable revenue• Lower infrastructure support costs
• Requires business model adjustments - new pricing approaches , selling, and more
• Revenue increases slowly, harder to invest back in business• Legal and regulatory concerns with storing data outside the customer’s
datacenter• Limited opportunities for customization• Low margins and price sensitive customers cause churn
Hybrid
Opportunities & ChallengesCloud and SaaS model adoption
Opportunities
Challenges
Expanding Market Opportunity
Sell directly to business decision makers
More predictable revenue
Lower infrastructure support costs
Requires business model shifts
Revenue builds up more slowly, harder to invest back in business
Legal and regulatory concerns around data
SLA management - Requires high level operational disciplines
Requires re-architecting existing applications
Your Key Priorities
Balancing SaaS delivery with core software and solving customer problems.
Software+ Customer workflows
Core CompetenciesEssential value for ISVs to
build
As-a-Service(Platform &
Infrastructure Management)
Non-core, but Necessities
Limited value for ISVs to build
Your Key Priorities
ISVs are experiencing more challenges and burdens managing their own infrastructure
Software+ Customer workflows
Core CompetenciesEssential value for ISVs to build
As-a-Service(Platform & Infrastructure Management)
Non-core, but NecessitiesLimited value for ISVs to build
Your Key Priorities
Choosing the right cloud platform is critical when expanding your business to the cloud and SaaS
Software+ Customer workflows
Core CompetenciesEssential value for ISVs to
build
Choosing the Right Cloud
Platform
Non-core, but Necessities
Limited value for ISVs to build
Application Architecture
Complexity & CustomizationComplexity of solutions – data layer/app layer
Core vs. new/extended solutions
APIsSolution integration: 3rd party solution integration, APIs support
Customization – enabling partners
TenancySingle tenant vs. Multi-tenant
Operations Customer Needs & SLAReliability/Availability
Performance
Security/Compliance
Scalability
SupportEasy on-boarding
Service management: Provisioning, usage metering, billing
DevOpsALM
DevOps collaboration
Versioning
Key Considerations for Cloud Platform Decision
Business Model & Strategy
Pricing /Cost StructurePricing model – monthly, annually
Funding model: CAPEX vs. OPEX
Cost to scale (COGS)
Target MarketTarget market and geo presence, expansion
Macro environment – data sovereignty, regulatory compliance
Channel model
Business GoalsCloud First or Cloud Both strategy
Grow – organic or through acquisition
Funding – get sold, get invested
Where are SaaS ISVs Running Apps Today?Hybrid Cloud: Across On-Premises, Managed Hosting, and Public Cloud
80% of SaaS ISVs are self-hosted
today
Key Drivers
< 2% Cloud-based infrastructure(Public Cloud)
Fast time to solutions, rapid deployment for new services
Global reach with broad geo coverage
18% Enhanced Managed Services and Hosted Managed Services
Delegate operations and infra management
to capable managed hosting partners
39% Co-location
Specific geo coverage or local presence while maintaining operational control to meet customer’s expectations and SLA
Infra HW operational efficiency
41% ISV On-premises
Complex solution architecture and customization
Full operational control to meet customer expectations and SLA
Cost to scale. CAPEX funding model
Source: IDC Direction 2014, Transformation Everywhere How SaaS Gets Built, March 2014
Why Bet on the Microsoft Cloud PlatformComplete Hybrid Cloud Platform
ONE Consistent Cloud Platform to Support ISVs’
Business Needs
< 2% Cloud-based infrastructure(Public Cloud)
18% Enhanced Managed Services and Hosted Managed Services
39% Co-location
41% ISV On-premisesSource: IDC Direction 2014, Transformation Everywhere How SaaS Gets Built, March 2014
Microsoft Cloud OS
Customer
ServiceProvider
MicrosoftConsistentPlatform
ONE
Allows ISVs to expand SaaS business seamlessly with a consistent hybrid platform
Microsoft Cloud PlatformThe Platform for Your SaaS Business
Common Identity
Integrated Virtualization
Data platform
Multi-Tenant
Flexible Deployment
Microsoft
On-PremisesServiceProvider
OneConsistentPlatform
Deliver a consistent platform to run your applications across on-premises, Microsoft public cloud, and service provider’s cloud
Unified Management
Comprehensive & Flexible Hybrid Cloud PlatformGrow your business with Microsoft no matter where you start
Service ProviderMicrosoft Azure Develop Deploy Manage Monitor
On-Premises
Microsoft Cloud PlatformDesigned for Cloud Applications
Windows Server 2012 R2
Web Applications Remote Desktop Services
Networking Storage Management Active Directory
Virtualization with Hyper-V Multi-Tenancy Availability / Scalability / Security
System Center 2012 R2
Service Provider Foundation API
OS & Application Monitoring
Automation & Self-Service
Infrastructure Provisioning
Foundation for Hosting Service Provider Offers
ISV Control Panels Custom Control Panels Service Management Portal
Service Management API (REST OData)
Compute Storage (File/Block) Network
Application Hosting (SaaS/PaaS/IaaS)
Desktop Hosting through RDS
Windows Server 2012 R2 Provides the comprehensive, highly scalable platform
System Center 2012 R2
Provides the cost efficient, unified management platform
Windows Azure Pack & Service Provider Foundation APIProvides standard management API
Local currencies
Global datacenters
Global CDN
Global support
24 x 7 x 365 support Over 1 billion customers, 20 million businesses 76 markets worldwide 280 years of combined industry experience in infrastructure, security, product dev, and global ops
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Local account teams
Experience counts
Over 250 million people use OneDrive
Dynamics CRM serves over 3.5 million users
48 Million Subscribers in 41 countries
Nearly 50 million Office Online users
1.5 Billion games of Halo
Xbox delivered over 740 million hours of entertainment
Skype users spend up to 2 billion minutes per day using the service
Bing holds 18.2 percent of US market share
11 billion stored photos
Outlook.com has over 400 million active users and is the world’s fastest growing email service
1 Billion mobile notifications a month
Yammer now has over 8 million registered users
Designed for openness and flexibility
Powering a world of devices
Enabling a consistent development platform
Search
Social
Calendar
People
Analysis
SDKs
Storage
APIs
Contextual awarenessKey app adoption
DataDrive SQL 2014
HDInsight, Power BI
AzureMachine Learning
Apps level operations
XBOX, Lync,O365 integration
Showcase Wins
Entities
High value end to end scenarios
Android SDKiOS SDK
for business
Office and SharePoint integration
Apps publishing program
Unparalleled Platform
Public cloud
Private cloud
Hybrid cloud
.NET
Hyper-V
Visual Studio
System Center
Active Directory
Programming languages + tools.NET, Visual Studio, TFS + Git, Java,
NodeJS, PHP, Python, Ruby, C++
Microsoft cloud infrastructure
WebMobileGamingCloud servicesData Analytics
MediaIdentity
IaaSWindows VMsLinux VMsStorageNetworking
PaaS
Regulatory compliance is a feature set of O365, Azure and CRM Online. Microsoft continues to adapt and evolve in building regulatory compliance features into our services
Microsoft is a Leader in Compliance, Security and Privacy
No other cloud provider offers the breadth of regulatory-related and other trust features across cloud platforms
Routinely collaborate and seek input from regulators to validate our approach
Microsoft’s services are engineered to help customers to meet their regulatory compliance needs
Microsoft is a thought leader and innovator in the cloud on regulatory compliance
Standard process for development of secure software
International standards
ISO 27034-1
Comprehensive application security program
Flexible controls, measurements and
secure coding requirements
Engineering Security and Privacy
Sample Operational Security and Privacy Practices
Data securityLock box processes for Encryption at rest protects data on Microsoft servers
Encryption in transit with SSL/TLS protects data transmitted between customer and Microsoft
Threat management, security monitoring, and file/data integrity prevents or detects any tampering of data
Physical security 24-hour monitoring of data centers
Multi-factor authentication, including biometric scanning for data center access
Internal data center network is segregated from the external network
Role separation renders location of specific customer data unintelligible to the personnel that have physical access
Logical securityLock box processes for strictly supervised escalation process greatly limits human access to data
Servers run only processes on whitelist, minimizing risk from malicious code
Dedicated threat management teams proactively anticipate, prevent and mitigate malicious access
Port scanning, perimeter vulnerability scanning, and intrusion detection prevent or detect any malicious access
Admin and user controlsRights Management Services prevents file-level access without the right user credentials
Multi-factor authentication protects access to the service with a second factor such as phone
S/MIME provides secure certificate-based email access
Data loss prevention prevents sensitive data from leaking either inside or outside the organization
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