cloud accounting institute: 2013 study of cloud best practices
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Cloud Solutions Best Practices: 2013 Benchmark Study Results and Analysis from the Cloud Accounting Institute
2 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Table of ContentsStudy Background and Highlights...........................................................................................3
Cloud Adoption Status: Past, Present, and Future ....................................................................4 Types of Solutions ....................................................................................................5 Comparison to Saugatuck 2012 Survey ......................................................................6
Expected Benefits of Cloud Solutions......................................................................................7
Expressed Concerns about Cloud Solutions..............................................................................8
Integrating Cloud Solutions ..................................................................................................10 Management ...........................................................................................................10 Maintenance ...........................................................................................................10 Benefits .................................................................................................................11
Current System Satisfaction Levels .......................................................................................12
Expectations for Cloud Solutions ..........................................................................................13
Appendix:
About the Study .................................................................................................................14 Survey Questions .....................................................................................................14 Demographics/Classifications....................................................................................17
About Cloud Accounting Institute .........................................................................................18
About Armanino .................................................................................................................18
3 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
BackgroundIn Q1 2013, the Cloud Accounting Institute (CAI) conducted a national survey of financial and accounting professionals concerning their current and intended future use of cloud solutions, commonly known as Software as a Service (SaaS) applications delivered through a public cloud. The survey is the basis for this benchmark study of cloud technology practices, outlooks, and trends based on the following topics:
• Cloud adoption status
• Key expected benefits of cloud solutions
• Key concerns about cloud solutions
• Expectations of cloud solutions
• Integration
In addition, this report benchmarks some findings against the Cloud Accounting Best Practices 2012 Benchmark Study to identify emerging trends and established practices.
To view a complete list of survey questions and survey respondent demographics, refer to the appendix.
Study Highlights
• The rate of growth in cloud adoptions continues to accelerate, increasing over 43% in the last year to nearly 75%; the number of respondents indicating that they do not intend to use SaaS applications (18%) remains consistent with the 2012 study
• The most widely deployed solution areas currently are Accounting/Financial Management and front-end applications such as CRM and Web Portal Development Tools; both were selected by 52% of respondents
• Among those with plans to acquire SaaS solutions, 74% pointed to Accounting/ Financial Management and 50% indicated Budgeting/Forecasting Corporate Performance Management Solutions
• New this year are questions concerning integration challenges and how they are managed; responses indicate a substantial comfort level with using native cloud integration methods in house
• Comparative ratings of current versus SaaS functionality indicate that respondents believe that SaaS can deliver better ROI and increased efficiency; the demand for more efficient business processes is a major theme in this year’s survey
4 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Cloud Adoption Status: Past, Present, and FutureAs in the previous 2012 study, respondents were asked to indicate whether they currently utilize cloud financial solutions, and if they intend to use them in the future. Below is a comparison of the 2012 and 2013 findings on the current and expected usage of cloud accounting.
Findings on Cloud Adoption:• The number of respondents currently using cloud solutions has increased in the past
year from 52% in 2012 to 75%
• The expected future usage of cloud accounting is similar across 2012 and 2013. This year’s survey found that 82% intend to use cloud or SaaS for accounting solutions in the future (compared to 83% in 2012)
2012
Yes 52%
No 48%
Yes 75%
No 25%
2013
2012
Yes 83%
No 17%
2013
Yes 82%
No 18%
Do you currently use any cloud solutions, technologies, or Software as a Service (SaaS)?
Do you intend to use Cloud or Software as a Service for accounting solutions in the future?
5 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Cloud Accounting Insight:
Cloud use increased a dramatic 43% from 2012 to 2013. At the same time, the percentage of respondents who intend to use cloud-based SaaS accounting solutions in the future remained the same for both years—82%. So while the rate of adoption is growing rapidly, the percentage of non-adopters seems fixed and is likely to remain so; on-premise and cloud solutions will continue to co-exist, but the on-premise model has lost its dominance, even in the novelty-resistant accounting field.
Those who answered yes to the previous questions were asked what solutions they currently use or intend to use.
0% 10% 20% 30% 40% 50% 60% 70% 80%
71%
58%
32%
16%
13%
10%
7%
7%
Accounting/Financial Management
ERP
Front-end Applications (CRM, Web Portal Development Tools)
What cloud solutions, technologies, or software do you use?
Business Intelligence
Consolidation
Budgeting/Forecasting/Corporate Performance Management
HR
Storage
What cloud solutions, technologies, or software do you use?
0% 10% 20% 30% 40% 50% 60% 70% 80%
74%
50%
42%
41%
32%
19%
3%
Accounting/Financial Management
Front-end Applications
ERP
Business Intelligence
Other
Consolidation
Budgeting/Forecasting/Corporate Performance Mgmt.
What cloud solutions, technologies, or software do you intend to use?What cloud solutions, technologies, or software do you intend to use?
6 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Findings on Type of Solution: • Front-end applications such as Front-end Applications (58%) and Accounting/Financial
Management (71%) are the most-used solutions
• Accounting/Financial Management (74%) and Budgeting/Forecasting/Corporate Performance Management (50%) solutions are top solutions that respondents intend to use in the future
• Just under a third of respondents answered the question about current cloud deployments; nearly eighty percent of respondents shared their plans for the future.
Cloud Accounting Insight:
For our sample of small to midsize businesses (SMBs), Accounting and Financial Management represent the most widely used types of cloud application. Also, Accounting/Financial Management topped the list of intended future cloud-based purchases (71%), followed by Budgeting/Forecasting/Corporate Performance Management (51%); once businesses can align CRM with accounting and performance tracking along an infinitely flexible cloud backbone, business agility will increase at a phenomenal rate.
Illustrating both the similarity and differences between SMB and enterprise adoptions, Gartner found CRM to be the leading cloud application among the large enterprises they surveyed, with cloud CRM generally being integrated with legacy on-premise systems.1
Comparison to Saugatuck 2012 Survey on Cloud Adoption:
Last year, the Cloud Accounting Institute benchmarked against the Saugatuck Technology’s “2012 Global Cloud Business Software Survey” to compare cloud adoption rates.2 Saugatuck projected that demand for SaaS Finance/Accounting solutions would grow at the rate of 12% in 2012 and 15% in 2013. Our 2013 survey results clearly indicate that the market grew faster than expected.
The current “Saugatuck Strategic Planning Position” states: “Through 2016, 75% or more of NEW enterprise IT spend will be cloud-based or Hybrid.”3
0%
Collaboration / Communications / Social
CRM / Salesforce Automation
Customer Service / Support
Human Resources / Talent Management
eCommerce / Collaborative Commerce
Procurement / Sourcing / Spend Management
Software Development / Test
Business Intelligence / Advanced Analytics
Budgeting / Reporting / Planning
Governance, Risk and Compliance
ERP / Manufacturing / Supply Chain
Finance / Accounting
Already in Use (by YE2011) 2012 2013 2014 2015 or beyond
20% 40% 60% 80% 100%
24% 13% 19% 16% 13%
27% 10% 19% 15% 13%
20% 12% 20% 16% 14%
22% 13% 17% 14% 15%
12% 17% 16% 16% 15%
16% 13% 14% 16% 16%
17% 15% 15% 16% 12%
13% 12% 19% 18% 13%
12% 12% 16% 14% 14%
8% 12% 13% 16% 17%
8% 10% 14% 16% 18%
12% 12% 15% 14% 12%
SaaS Business Software Purchase Plans
7 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Expected Benefits of Implementing Cloud SolutionsRespondents were questioned as to what benefits they expected from adopting a cloud financial solution. Top expected benefits from respondents are shown in the chart below.
Findings on Expected Benefits:• The top three expected benefits from adopting Software as a Service (SaaS) solutions are
simplifying software management (67%), reducing capital and/or operating costs (65%), and speedy implementation (47%)
• Compare to 2012: simplifying software management (75%), reducing capital and/or operating costs (64%), and improving internal and external collaboration (52%); speedy implementation was rated as the sixth benefit
• Increasing revenue was selected least frequently in both 2012 and 2013
0% 10% 20% 30% 40% 50% 60% 70%
67%
65%
47%
41%
36%
36%
34%
33%
25%
19%
7%
3%
Simplify software management
Speed Implementation
Reduce capital and/or operating cost
Leverage SaaS provider's technology
Enable focus on core competencies
Improve service levels
Reduce risk
What are the business benefits of Cloud Solutions?
Improve internal/external collaboration
Access next-generation application functionality
Convert fixed IT costs to variable costs
Increase Revenue
Other
What do you expect are the business benefits from adopting Software as a Service (SaaS) solutions?
8 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Cloud Accounting Insight:
Speed of implementation rose from sixth to third place on the list of expected benefits. Just as SaaS solutions make enterprise-grade solutions like CRM affordable for SMBs, so does the shorter time it takes to deploy cloud applications. Compared to on-premise systems, the SaaS model reduces implementation costs and decreases time to value; thus speed of implementation combines aspects of the top two expected benefits—simpler software management and overall cost reduction—but, by itself, it is less important as a driver of the adoption decision. Other expected benefits that did not rank high but were compelling include better remote access, user-friendly and easy access dashboards facilitate reporting, and improved visibility into reporting metrics.
Concerns of Implementing Cloud Solutions Respondents rated their concerns about adopting a cloud financial solution. Rankings are shown in the chart below.
0% 10% 20% 30% 40% 50% 60% 70%
59%
51%
41%
26%
21%
21%
12%
11%
8%
Security concerns
Total cost concerns
Integration challenges with other applications
Application performance
Other
What are your top concerns about cloud computing?
We can't find the specific functionality we need
Difficulty and risk of migration or installation
Complicated pricing models
We're locked in financially with our current vendor
What are your top concerns about cloud computing?
9 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Findings on Concerns: • The top four responses (security concerns, integration challenges with other applications, total
cost concerns, and application performance) all relate to what the SaaS vendor provides, while the bottom four relate to challenges the purchaser must manage internally
• Several “other” responses indicated concerns with trusting their data to a vendor whose long-term financial viability is not guaranteed
• Security, the second-highest concern (44%) in 2012, became the top concern for respondents in 2013 (59%)
• Application performance moved out of the top three concerns this year. Respondents are becoming more comfortable with the performance of cloud computing applications
• For some, their top concern was missing out on SaaS because of financial lock-in with their current vendor. This is the smallest group of responses for both 2012 and 2013. It partially explains the number (18%) that indicated that they don’t intend to use SaaS in the future
Cloud Accounting Insight:
Leading cloud finance vendors are compliant with the top standards. That standard is the AICPA’s SSAE 16 (formerly SAS 70) and its Service Organization Control reports.4 It is the marker that the software publisher has strong protections and metrics for privacy, uptime, security, availability, processing integrity, and confidentiality. Achieving the standard requires vendors to spend millions of dollars on their data centers and on security technologies. Few SMBs can afford to do the same. Cloud solutions allow customers to take advantage of the best security for a low cost.
SAS 70 was originally designed as a report from auditor to auditor on the vendor’s internal controls, not as a report to the marketplace. The new SSAE 16 standard requires more detailed documentation of the vendor’s internal controls, sworn to by management, and thereby gives purchasers more grounds for trust and confidence in their cloud computing solutions. It also aligns reporting standards with globally accepted accounting principles. SSAE 16 certification is important to customers planning to expand internationally.
10 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Integrating Cloud Solutions This year, the Cloud Accounting Institute Benchmark Study added three new questions to address integration challenges—a consistent, top-ranking concern for respondents.
Findings on Integration Management: • Responses are spread almost evenly across all categories. The top response: 36% manage
in-house with Application Programming Interface (API) plug-ins
• 34% outsource integration to a third party and 33% ask their cloud vendor to manage integration with new solutions
Cloud Accounting Insight:
APIs are what enable you to connect applications at the transactional or service-call level to perform specific functions such as storage, data access and computation. Cloud applications are essentially combinations of APIs and web services. Cloud publishers realized from the start that they had to enable customers to interface the cloud application with their websites or other applications, and they have become very good at writing open APIs.
The top response in this category—using API plug-ins in-house—signals that users are comfortable with the integration method native to cloud environments. The other two options—outsourcing to a third-party integrator or using vendor services—are more characteristic of users integrating with a hosted application or building a hybrid public/private cloud. These two options are more costly, even if published, open, and downloadable APIs are available for both systems. If they are not, writing the interfaces will involve custom programming and greater expense.
0% 10% 20% 30% 40%
35%
31%
31%
11%
We ask our cloud vendor to manage integration with new solutions
We outsource integration to a third-party specialist
Other
4%
We manage in house with Application Programming Interface (API) plug-ins
Who maintains cloud software integration for your organization?
We manage in house, without API’s
How do you currently manage integration of cloud software solutions?
0% 10% 20% 30% 40%
36%
34%
33%
16%
We manage in-house with Application Programming Interface (API) plug-ins
We ask our cloud vendor to manage integration with new solutions
Other
We outsource integration to a third-party specialist
How do you currently manage integration of cloud software solutions?
Who maintains cloud software integration for your organization?
11 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Findings on Maintaining Cloud Software Integration: • Again, responses are spread almost evenly across the three categories. The top response:
35% ask their cloud vendor to maintain application integrations during upgrades
• Outsourcing to a third party is the least-used method (31%)
• Several “other” responses indicated that they manage the upgrade in house, but without API plug-ins
Cloud Accounting Insight:
Many cloud vendors partner with other developers in their space and mutually maintain their APIs. They coordinate new releases between themselves, so their mutual customer never has to be concerned with whether upgrades will integrate. Even when a customer configures and integrates cloud applications independently using vendor-supplied API plug-ins, customizations don’t break during upgrades. Two-thirds of the survey respondents fit in one of these two categories.
Maintaining the integration between a cloud application and on-premises software during an upgrade cycle can be more problematic because open APIs are less common with legacy software. In addition, if the user has customized the legacy software at one release level, there is no guarantee that the modification will continue to work with the next release of the same software, much less that the new release will continue to work with the cloud application. This keeps third-party integrators in business, but it is costly for the customer.
0% 20%10% 30% 40% 50% 60% 70% 80%
70%
63%
63%
4%
A "single version of the truth" for improved management decision-making
Real-time reporting
Reduce duplicate data entry
What are the top benefits of tighter integration between cloud solutions?
Other
What are the top benefits of tighter integration between cloud solutions?
12 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Findings on Benefits of Tight Integration between Cloud Solutions: • The top benefit (65%) of tighter integration between cloud solutions is a “single version of
the truth” for improved management decision-making
• The majority (over 50%) found each response to be a top benefit
Cloud Accounting Insight:
Much of the immediate ROI from cloud solutions derives from the labor savings, productivity increases, and improved data accuracy that comes from integrating applications to reduce or eliminate duplicate data entry. Having a “single version of the truth” for decision making takes a business to a higher level altogether, and real-time reporting (via queries, consolidations, or dashboards) is what makes it happen. Increasingly, businesses of all sizes depend on virtual teams working in dispersed locations. Integrated operations with “a single version of the truth” have an efficiency advantage.
Satisfaction Levels: Current Financial System Respondents gave their feedback on their satisfaction with their current financial systems. We asked them how efficient their current system was on a number of factors. Results are shown below.
Providing financial information to decision makers
Adapting to changing business or process requirements
Recording transactions according to GAAP
Maintaining an effective internal control structure and process
Publishing complete and relevant information to stakeholders
Optimizing business processes
Reducing process inefficiencies
Improving ROI
Reducing fraudulent transactions
Managing performance in the context of business risk
1 (Terrible) 2 (Poor) 3 (Average) 4 (Good) 5 (Excellent)
19%
26%
6%
4%
4% 28% 41% 17% 10%
4% 21%
10%
20% 47% 24% 7%
53% 25% 11%
44% 21% 10%
5% 28% 38% 19% 10%
12%
24% 38% 22% 12%
41% 31% 14%
40% 38% 16%
37% 24% 11%
37% 29% 13%2%2%
2%2%
How efficient and effective is your current system at...
13 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Findings on Current Financial System Satisfaction: • For purposes of comparison, this question set was modeled on one from Saugatuck
Technology’s 2008 survey
• The largest group of respondents in every category rated their current system as Average
• The largest concentration of Terrible and Poor responses clusters around “optimizing business processes” (33% combined) and “reducing process inefficiencies” (32% combined). In 2012, these two factors also received the lowest ratings but drew fewer responses (25% and 27% respectively); the 2013 ratings indicate mounting dissatisfaction in this area
Cloud Accounting Insight:
The fact that the greatest points of dissatisfaction relate to business process efficiency reinforces the impression conveyed by the main expected benefits (see page 7). The top drivers of SaaS upgrade decisions among SMB respondents are practical, tangible, and pay off in the near term.
Great Expectations: SaaS SolutionsAfter asking about current financial system satisfaction, we asked respondents to give us feedback on how efficient and effective they expected a SaaS/cloud solution to be, using the same criteria.
2%2%
2%2%
2%3%
Providing financial information to decision makers
Adapting to changing business or process requirements
Recording transactions according to GAAP
Maintaining an effective internal control structure and process
Publishing complete and relevant information to stakeholders
Optimizing business processes
Reducing process inefficiencies
Improving ROI
Reducing fraudulent transactions
Managing performance in the context of business risk
1 (Terrible) 2 (Poor) 3 (Average) 4 (Good) 5 (Excellent)
12%
15%
25%
24% 41% 32%
5%
35%
39% 36% 22%
37% 25%
28% 32% 35%
17% 46% 34%
23%
20% 42% 38%
47% 29%
40% 35%
52% 31%
50% 38%
How efficient and effective do you expect a SaaS/cloud solution to be at…
14 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Findings on Current Financial System Satisfaction: • The largest group of respondents in every category rated their expected SaaS solution as Good
on all criteria except two: “publishing complete and relevant information to stakeholders” was rated Excellent and “managing performance in the context of business risk” was rated Average
• SaaS was rated as Excellent (38%) and Good (50%) at “providing financial information to decision makers” for a combined total of 88% of the responses
• The next highest combined satisfaction rating is for “adapting to changing business or process requirements,” which got a Good rating from 52% of respondents and an Excellent rating from 30%, for a combined total of 83%. Last year, the comparable total was 79%
• Respondents were more than twice as likely to give an Excellent rating to SaaS than to their current system
Cloud Accounting Insight:
Across the board, respondents expect SaaS solutions to perform more efficiently and effectively than their current system; the difference is pronounced when you look at “optimizing business processes” and “reducing process inefficiencies.” A third of the respondents rated these factors as Terrible and Poor when describing their satisfaction with current systems; by contrast, only 3.3% of respondents applied either rating to their expectations for SaaS solutions.
An emphasis on increasing business process efficiency is a mark of the current economic climate, where the recession is fading away and cautious optimism is returning. Preparing for increased demand or market expansion by eliminating wasted money, time, and labor makes great sense now.
Appendix
About the StudyThe Cloud Accounting Institute conducted the second annual benchmark study in Q1 2013. For purposes of comparison, the question set was modeled after the Saugatuck Technologies study, with some modifications. The survey was distributed to professionals in the finance and accounting industries through multiple lists and associations, including the Institute of Management Accountants (IMA), the University of Missouri – Columbia School of Accounting, and several CFO lists.
List of questions asked with answer choices below: 1. What is your job title? a. CEO b. CFO c. VP of Finance d. Controller e. Other
2. Do you currently use any cloud solutions, technologies, or Software as a Service (SaaS)? a. Yes b. No
3. If yes, what solutions? a. Accounting/Financial Management b. Budgeting/Forecasting/Corporate Performance Management c. Consolidation d. ERP e. Business Intelligence f. Front-end Applications such as CRM and Web Portal Development Tools g. Other
4. Do you intend to use Cloud or Software as a Service for accounting solutions in the future? a. Yes b. No
5. If yes, what solutions? a. Accounting/Financial Management b. Budgeting/Forecasting/Corporate Performance Management c. Consolidation d. ERP e. Business Intelligence f. Front-end Applications such as CRM and Web Portal Development Tools g. Other
15 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
16 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
6. What do you expect are the business benefits from adopting Software as a Service (SaaS) solutions? a. Reduce capital and/or operating cost
b. Simplify software managementc. Improve service levelsd. Speed implementatione. Enable focus on core competenciesf. Convert fixed IT costs to variable costsg. Reduce riskh. Increase revenuei. Improve internal and external collaborationj. Access next-generation application functionality not available in current softwarek. Leverage SaaS provider’s leading-edge technologyl. Other
7. What are your top concerns about cloud computing?a. Security concernsb. Integration challenges with other applicationsc. Total cost concerns (i.e., total cost of ownership)d. We can’t find the specific functionality we need e. Difficulty and risk of migration or installation f. Application performanceg. Complicated pricing modelsh. We’re locked in financially with our current vendori. Other
8. How efficient and effective is your current system at…a. Providing financial information to decision makersb. Adapting to changing business or process requirements c. Recording transactions according to GAAP d. Maintaining an effective internal control structure and processe. Publishing complete and relevant information to stakeholdersf. Optimizing business processesg. Reducing process inefficienciesh. Improving ROI i. Reducing fraudulent transactionsj. Managing performance in the context of business risk
9. How efficient and effective do you expect a SaaS/cloud solution to be at…a. Providing financial information to decision makersb. Adapting to changing business or process requirements c. Recording transactions according to GAAP d. Maintaining an effective internal control structure and processe. Publishing complete and relevant information to stakeholdersf. Optimizing business processesg. Reducing process inefficienciesh. Improving ROI i. Reducing fraudulent transactionsj. Managing performance in the context of business risk
17 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
10. How do you currently manage integration of cloud software solutions?a. We manage in-house with Application Programming Interface (API) plug-insb. We outsource integration to a third-party specialistc. We ask our cloud vendor to manage integration with new solutionsd. Other
11. Who maintains cloud software integration for your organization to ensure it will upgrade?a. We manage in-house with Application Programming Interface (API) plug-insb. We outsource integration to a third-party specialistc. We ask our cloud vendor to manage integration with new solutionsd. Other
12. What are the top benefits of tighter integration between cloud solutions?a. Reduce duplicate data entryb. Real-time reportingc. A “single version of the truth” for improved management decision-making d. Other
13. How many employees does your company have?a. 1 – 10 b. 11 – 25 c. 26 – 100d. 100 – 500 e. More than 500
14. What is your current accounting and financial management system?a. QuickBooksb. Microsoft Dynamics GP (Great Plains)c. Intacct
15. How many are active users of your accounting and financial management applications?a. 1 – 5 b. 6 – 10 c. 11 – 30d. More than 30
16. Do you have users in remote locations?a. Yes b. No
18 | Cloud Solutions Best Practices: 2013 Benchmark Study | Cloud Accounting Institute
Demographics• In Q1 2013, the Cloud Accounting Institute conducted a national, online survey of finance
and accounting professionals
• The survey drew 119 self-selected respondents who replied anonymously, compared to 63 for the 2012 Benchmark Study
•Most respondents are CFOs (23%) or Controllers (25%)
•Survey respondents represent a full range of company sizes: 26 – 100 employees (36%), 100 – 500 employees (21%), and more than 500 employees (16%)
• Almost half of respondents (49%) represent companies with five or fewer active users of financial apps
• The majority of respondents (70%) support users in remote locations
• The majority of respondents (58%) are currently using QuickBooks and their accounting and financial management system, followed by Microsoft Dynamics GP (26%), and Intacct (16%)
CompanySize
How many employees does your company have? 1-10 (15%)
11-25 (12%)
26-100 (36%)
100-500 (21%)
More than 500 (16 %)
1http://www.forbes.com/sites/louiscolumbus/2013/02/19/gartner-predicts-infrastructure-services-will-accelerate-cloud-computing-growth/
2Saugatuck Technologies, “Saugatuck’s 2012 Global Cloud Business Survey: Data Report,” Special Abridged Version (7.1), March 21, 2012
3http://saugatucktechnology.com/blog/entry/1168ra-2013-year-of-transition.html
4http://www.ssae16.org/what-is-ssae-16/why-a-new-standard.html
What is your job title? Controller (25%)
CFO (23%)
Other (18%)
CEO/President (14%)
VP/Director of Finance (11%)
VP/Other (6%)
IT/CIO (3%)
Job Title
Accounting & Financial
Management System
What is your current accounting & financial management system?
Quickbooks (27%)
Microsoft Dynamics GP (11%)
Intacct (7%)
SAP (7%)
Microsoft Dynamics SL (5%)
Other Microsoft (5%)
Other (38%)
Number ofActive Users
How many are active users of your accounting and financial management applications? 1-5 (49%)
6-10 (17%)
11-30 (17%)
More than 30 (17%)
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