closing the loop – innovation for product stewardship at interfacenz lin roberts & richard...
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CLOSING THE LOOP – Innovation for Product
Stewardship at InterfaceNZ
Lin Roberts & Richard MorleyHall
• Interface Inc. - world’s largest manufacturer of modular carpet, a billion dollar company with production on four continents.
• InterfaceNZ, a small NZ owned co, represents Interface in NZ
• From the moment Ray Anderson experienced his “spear in the chest” in 1994, Interface has taken a far-sighted strategic approach to becoming a sustainable company
• First company in US to use The Natural Step Framework
Strategic planning using The Natural Step
Framework
A Awareness and understanding- what is sustainability, why is it important, why do we
need to change?
B Baseline – how unsustainable are we now?
C Compelling vision / creative solutions- what will we look like when we are truly
sustainable?
D Down to action
Copyright © 2007 The Natural Step
Backcasting from a vision of success
Vision of a desired future
Vision of a desired future
Today
B
D
C
A
Fitting within theconditions for sustainability
Copyright © 2007 The Natural Step
Interface Vision
“To be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: People, process, product, place and profits — by 2020 — and in doing so we will become restorative through the power of influence.”
Mission Zero:
our promise to eliminate any negative impact our company may have on the environment by the year 2020.
Interface – Commitments 1. Eliminate Waste: Eliminate all forms of waste in
every area of business;2. Benign Emissions: Eliminate toxic substances
from products, vehicles & facilities;
3. Renewable Energy: Operate facilities with renewable energy sources – solar, wind, landfill gas, biomass and low impact hydroelectric;
4. Close the Loop: Redesign processes & products to close the technical loop using recovered & bio-based materials;
5. Resource-Efficient Transportation: Transport people and products efficiently to reduce waste & emissions;
6. Sensitising Stakeholders: Create a culture that integrates sustainability principles & improves people’s lives & livelihoods;
7. Redesign Commerce: Create a new business model that demonstrates & supports the value of sustainability-based commerce (eg Evergreen Lease)
Source: http://www.interfacesustainability.com
By 2020:• All products either 100% closed loop
recycled or 100% biodegradable• Zero ecological footprint• Zero waste• Using most efficient transport available• Recognised as leader in sustainable
design• Assisting others in the journey to
sustainability• Highly empowered & rewarded staff &
stakeholders• Financially sound
InterfaceNZ Strategic
Goals
Providing sustainable design-led
flooring solutions
In its 15 years climbing “Mt Sustainability”, Interface globally
has…
• Cut greenhouse gas emissions by 82%• Cut fossil fuel consumption by 60%• Cut waste by 66%, saving $400 million• Cut water use by 75%• Invented & patented new machines, materials, &
manufacturing processes• Increased sales by 66%, doubled earnings, and
raised profit margins
Closed Loop Manufacturing
CO2
Product Stewardship100% take back in NZ
Bio-mimicry – Random design = Low Installation wastage
Interface strategy in action
Copyright © Interface NZHybrid Cars
Renewable Energy
Zero Emissions
i - design Climate Neutral
Developing a carpet tile take-back system in New Zealand
1. understanding current practice – how & why
2. developing options to shift the balance of practice towards stacking and return of tiles;
3. developing standard processes for handling returning tiles;
4. ensuring all sales staff understand & are motivated to achieve the objective;
5. ensuring potential users know about InterfaceNZ’s take-back system;
6. Monitor & improve
• Current practice - toss in skip --- landfill• But… customers taking more interest• We pay all freight costs if you stack & get to our
depot• Where landfills prices aren’t puny, this is cheaper
than landfill • Sustainability is a core part of InterfaceNZ’s
ethos & brand differentiation – all staff involved & bonus incentive
• Hard to know what proportion are being uplifted – any ideas?
Extending the system
• Taking competitors products
• Reuse is even better than recycling– 15 year warranty – still plenty of life left
in them if cleaned
• Graphlar backing – any ideas?
• Considering certification under Waste Min Act 2008
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