clonetrapreneurship - amir-esmail bozorgzadeh

Clonetreneurship:    one  approach  for  Iranian  upstarts  February  20th,  2014  

Create

Imitate

Innovate

Partner

Which  path  are  you  choosing?  

Do  Iranians  choose  local  over  foreign?  

Local

Foreign

Don’t  underesBmate  reiteraBve  progression    

What  is  the  learning  gap  between  you  and  them?  

Localisations

Narrow the learning gaps first by partnering with foreign companies

Partial offshoots

Spring out with your own micro-innovations

Innovate your own

Break off with your own projects once you’ve adopted the best practices

One  roadmap  for  would-­‐be  entrepreneurs  

Iran  is  a  black  box  to  Foreign  Companies  

Put  together  the  market  stats  

How  to  introduce  yourselves  

Inform them on the state of the

market

Point out your expertise and

interests

Suggest an initial experiment

together

Build  and  refine  your  public  profile  

Social media profiles like on

Linkedin

Microsites with messaging in

multiple languages

Affiliations with parallel companies

Best practice in communicating

Credibility

Never  sell  yourself  at  the  beginning  

PosiBon  yourself  as  an  advice-­‐seeker  

Focus  on  pracBcal  barriers  to  entering  Iran  

Payment gateways

Fund transfers

Local marketing

Customer support

Content Approval

Community management

Use  as  many  barriers  to  your  advantage  

SaaS e-shops

Digital media Portals

Thank  you  ::  amir@conovi.com    

February  18th,  2014