cleveland hug — hubspot enterprise
Post on 13-May-2015
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HubSpot Enterprise
Initial Snapshot of Functionality
Cleveland HUG — Dec. 19, 2011
Twitter: #CleHUG
Cleveland HUG Updates
• In early December, HubSpot introduced Marketing Grader:
• HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
• Tool URL: http://marketing.grader.com/
• HubSpot blog articles on Performable:
• 4 Ways Marketing Automation Will Shorten Your Sales Cycle
• 10 Do’s and Don’ts of A/B Testing
• Kuno Creative blog article on Performable:
• 3 Compelling Reasons to Upgrade to HubSpot Enterprise
Twitter: #CleHUG
HubSpot Enterprise
• In June 2011, HubSpot acquired marketing automation company, Performable.
• Integration of Performable HubSpot Enterprise
• HubSpot Enterprise Suite of Advanced Marketing Tools:
• Advanced Landing Pages
• Advanced Analytics
• Advanced Lead Nurturing
Twitter: #CleHUG
HubSpot Enterprise
Benefits to HubSpot Users
• Enables agencies to serve larger accounts since the platform is scalable with processing large amounts of data.
• Enables consultants to dig deeper into the sales funnel to convert website visitors to leads.
• Enables marketers to determine what behaviors are more likely to contribute to customers making a purchasing decision.
• Enables companies’ marketing and sales teams to automate follow up with leads based on behavior triggers.
• Enables A/B testing of landing pages to assess which page layouts, CTA’s and images are more likely to lead visitors to a conversion or desired action.
Twitter: #CleHUG
HubSpot Enterprise
Advanced Landing Pages
• Design Options
• Cost Effective
• Custom HTML & CSS
• One Click Page Import
• Target Market Insights
Twitter: #CleHUG
HubSpot Enterprise
Advanced Landing Pages
• Get Started Quickly
• Import Existing Landing Page Designs
Twitter: #CleHUG
HubSpot Enterprise
Advanced Landing Pages
Twitter: #CleHUG
Version A Version B
HubSpot Enterprise
Advanced Landing Pages
Twitter: #CleHUG
Version A Version B
HubSpot Enterprise
Advanced Landing Pages
Twitter: #CleHUG
Version A Version B
HubSpot Enterprise
Advanced Marketing Analytics
• Setup of behavior-based events
• Analytics reports provide in-depth detail on what experiences/actions influence a lead to make a purchasing decision or desired action.
Twitter: #CleHUG
HubSpot Enterprise
Advanced Marketing Analytics
Twitter: #CleHUG
HubSpot Enterprise
Advanced Marketing Analytics
Twitter: #CleHUG
HubSpot Enterprise
Advanced Lead Nurturing
• Advanced marketing automation
• Set to launch from four types of behaviors:
• Visited URL
• Clicked element
• Submitted a form
• Custom event
• Multi-channel integration
• Social Media — Twitter, Facebook, Ning
• Help Desks — Zendesk, Tender, Assistly
• Online Payments — Recurly, Chargify, Shopify
• CRMs — Salesforce, Surgar, Open APIs
Twitter: #CleHUG
HubSpot Enterprise
Advanced Lead Nurturing
• Advanced marketing automation is found under “Convert”
Twitter: #CleHUG
Thank You!
Dia Dalsky(216) 812-3955
dia@pr2020.com@DiaDalsky
www.PR2020.com
Chris Knipper(440) 934-3690
chris@kunocreative.com @ChrisKnipper
www.kunocreative.com
www.MarketingAgencyInsider.com
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