class 1-slides.ppt
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The International Trade Process
Class One
2012 Top Exporting States
2Source: TradeStats Express™ International Trade Administration, USDOC and Foreign Trade Division, U.S Census Bureau, USDOC
Source: TradeStats Express™ International Trade Administration, USDOC and Foreign Trade Division, U.S Census Bureau, USDOC
California Top Export Markets
California’s Leading Export Industries
Source: TradeStats Express™ International Trade Administration, USDOC and Foreign Trade Division, U.S Census Bureau, USDOC
U.S. Merchandise Trade Balance
5Source: TradeStats Express™ International Trade Administration, USDOC and Foreign Trade Division, U.S Census Bureau, USDOC
U.S. Merchandise Trade Balance
6Source: TradeStats Express™ International Trade Administration, USDOC and Foreign Trade Division, U.S Census Bureau, USDOC
Benefits of Exporting
• Increase profits• Diversify risk• Source at a lower cost• Higher wages• Adjust for seasonal availability• Extend product lifecycle
California Export Opportunity
• 95.54% of the world’s consumers live outside the U.S.• 70% of world’s purchasing power is outside the U.S.
Many Companies Make Exportable Products• Less than 1% of America’s 30 million companies export • 58% of companies export to only one country• 98% of U.S. exporters are SMEs (but represent less than one‐
third of the known export value of U.S. goods’ exports); 96% of California exporters are SMEs (Total 59,543 in 2010)
Many Companies Have New‐to‐Market Export Potential
California Depends on Trade & Investment for Jobs
• 5.1% of California's total private‐sector employment is supported by manufacturing exports
• 22.4% of manufacturing workers in California depend on exports for their jobs
• SMEs generated over two‐fifths (46%) of California's total exports
• Foreign investment in California supported 4.7% private‐industry employment (567,000 jobs in 2010)
Common Small Business Export Misconceptions
• I’m too small• It’s too complicated• It’s too risky• It’s too expensive• I cannot compete
Export Assistance Resources
• U.S. Commercial Service• State Trade Offices• U.S. Customs and Border Protection• American Chambers of Commerce (AmCham)• Foreign Trade Advisors/Trade Commissioners• Bi‐national Chambers of Commerce• Not‐for‐profit trade organizations• World Trade Centers
USG Organizational Chart
Export Development StagesBuild Export Capacity
Global Bus. ManagementDevelop Export Markets
Global MarketingMake Sales & Get Paid
Trade FinanceDeliver the Goods
Supply Chain Management
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