clarion capabilities overview

1

Who We Are.How We’re Different.

jamie.stenziano@clarionresearch.com

212-664-1100

ClarionResearch.com

@ClarionResearch

2

Clarion is a custom insights consultancy.

3

SecondaryData

Media Measurement

Sales Data

3rd Party Data

User Data Primary Insights

Quant

Passive Metering

Qual

Social Monitoring

We deliver primary insights that compliment your other data sources.

4

We’re The Same Different

Off the ShelfTailor-Made

Questions

Shallow Deep Category Expertise

Cookie CutterCustom Methods

Design

Stiff Agile & Lateral

Thinking

Casual Quality

Obsessed

PassiveProactive

Execution

Exec Summary Business

Implications/Roadmaps

Findings Insights

Dirty Trustworthy

Data

Delivery

Junior Senior Level ImmersionVendor Pride of Ownership Mentality

5

4 In-House Moderators, Unique Expertise & Specialties

Integrated Qual + Quant Insights

Qual

Quant

In-Person & Virtual Groups, Mini-Groups, One on Ones

Steve Crane Hillarie Collins Jamie StenzianoKarina

Rappaccioli

Digital Bulletin Boards,

Longitudinal Communities

Immersive Mobile Diaries

Street Session Intercepts

Ethnographies / Day in the Life

Executive & Thought Leader

Interviews

Longitudinal Tracking Surveys Pulse Surveys Mobile-First

Surveys

Test-Control, Pre-PostPhone Surveys Geo-Fencing

Multivariate Survey Modules

& Analyses

Digital Dial Testing

Customer Experience

Customer Experience

6

Diversified Experience

Experiential & Event Insights

Campaign Attribution

Content Dev/Testing

Path to Purchase/Consumption

Audience Segmentation

Price Optimization

Copy & Creative Dev/Testing

Customer Experience

7

Solution Spotlight

Clarion ExperienceSuite®

Virtual Shelf Test

Digital Dial Test

Street Sessions

Path to Consumption

Customer Sat

8

Case Studies

9

Live/Experiential/Events

Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/

Millennial News

Consumption

More on This Work: http://clarionresearch.com/news/clarion-in-articles-blog-posts/

10

Path to Viewership Erosion by Platform

Path to Purchase / ConsumptionPlatform Viewing: Past, Present, Future

11

Content Investment Forecasting via Conjoint Simulator

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Audience Segmentation

13

Creative Development / Testing

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Connect with Clarion!212-664-1100

jamie.stenziano@clarionresearch.com

ClarionResearch.com

@ClarionResearch