ciwm tzw conference_ecodesigncentre_dec11
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ecodesign
TZW Conference 2011
Frank, Director @ecodesigncentre
www.ecodesigncentre.org www.edcshare.org
@frank_oconnor
Is this the end user?
98% of products are thrown away within 6 months
Image source: Chris Jordan
source: Edwin Datschefski & United NaMona University
waste is a social crime
Source: ads-ngo.com
society has to change
3800 children die each day
from diseases associated with lack of access to safe drinking water, inadequate sanitation and poor hygiene
water access
source: UN & Flickr
responsibility
responsibility
polluMon
we have to change
60,000 tonnes of Christmas decorations were imported into the UK from China in 2006
valuable resources are wasted
Source: NEF / Image source: Flickr
we over consume
44 million cups per day in US Source: Chris Jordan
too much choice?
design has to change
we have to change
80% of environmental impacts
can be locked-in at the design stage
ecodesign requires life cycle thinking
take make waste buy/use
re-use re--manufacture recycle
most designers are concerned with these stages
100 European SME Develop sector specific LCA web tool
NO MAGIC MATERIALS
product service systems.!
source: ser_is_snarkish
source: ZIPcars
Source: wiki.umd.edu Source: Chris Jordan
design
Source: hybridcars.com
Source: dailymail.co.uk
source: Edward Burtynsky
a story about feet!……. and boxes.!
this is reality!!
“designed, made, remade in Wales. zero waste”
Orangebox
Source: gadling.com
my appeal.
no more waste, only resource.
use instead of consume.
only consume food & drink.
transform, don’t destroy.
my appeal.
think system, true cost.
don’t accept ‘that’s the way it is’.
take responsibility, lead.
believe, no fear.
www.ecodesigncentre.org
www.edcshare.org
To be… We cannot just be by
ourselves alone. We have to inter-‐be with every other thing.
– Thich Nhat Hanh
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