civsa 2013 - targetx and render experiences present: "visit vision"

VISIT VISION Observations, Trends and Futurecasting on the Campus Visit*

*Presentation modified for the web. We wanted you to understand our photos.

1982Disney World, the epitome of experiences. Where it all began.

1987At his alma mater, Lee University, Jeff debuted as an admission counselor

1987In Manchester, VT, Emily is born into a hospitality family.

1998TargetX is founded by Brian Niles and Mike Crusi

1999The Experience Economy is published and becomes key to our work.

2003Jeff, Trent Gilbert, and Brian Niles all meet at SACAC in Savannah, GA

2006Jeff joins the TargetX team and

Rider University becomes the first Campus Visit Consulting client

2006Emily starts college and becomes a Valley Ambassador and Admission Intern

2009Trent Gilbert joins Jeff on the TargetX campus visit consulting team

2009Jeff tours consulting client, Lebanon Valley College and meets Emily

who joins the team after graduation in 2010.

2010CIVSA in Lexington, KY

TargetX hosted reception at Woodford Reserve

2011CIVSA in San Antonio, TX

Reception at Tower of the Americas

2012CIVSA in Denver, Colorado and TargetX reception at Red Rocks

University of Northern ColoradoChris BierdemanUtilizing a Student Ambassador Leadership Team to Help Run Your Visit Operation

University of Northern KentuckyHeather BurnsTy MortensenReservation Revolution...You Can Please Everyone

Lynn University Taryn HamillTy MortensenThe ‘YOU’ In ‘University Tour’

Stephen F. Austin State University Ryan HorneLIFE CHANGERS! Live the Motto!

Furman UniversityBrittney JoyceLessons from Transition

The Pennsylvania State UniversitySiobhan McGroartyMembership Selection...The Student’s Point of View

Hendrix CollegeJenn McKenzieLet’s Talk CIVSA: Learn More and Get Involved

Southern New Hampshire UniversityBrittany MorgiewiczBethany PerkinsThe Transfer Student’s Visit Experience

Georgia Institute of TechnologyMerideth RayWalking the Tightrope: Balancing Your Values and Managing Stress in the Real World

The Ohio State UniversityEbony SmithEvaluations: When’s the Last Time You Took Your Own Tour?

2013Our client sessions this year

2013TargetX’s CRM Summit for current and future clients

2013TargetX Campus Visit Consulting is becoming Render Experiences

Render Experiences is based in Atlanta, GA. We can get to you.

TREND: Visitor Center’s need to accommodategrowing visit numbers.

TREND: Admissions needs more support.

TREND: Walking-Riding Hybrid tours are growing.

TREND: Students are waiting until they are accepted to visit campus

and the focus has shifted to Yield Events

How are your accepted student events? Are they helping students form a connection to your institution and to one another?

TIP: The visit begins before families get to you. How is your registration making that process simple but effective?

TIP: Families will use their GPS devices to find you. What address are you providing them with?

TIP: Families are suffering from information overload and relying on you to deliver basic statistics. Are you providing them effectively?

TIP: It is all about visuals. How is the visit promoting content creation by prospective students?

TIP: Families are becoming more rude and demanding?How are you “combatting” this? Empowering your tour guides?

TIP: Outcomes are more important than ever. How are you revealing what your graduates do after commencement?

TREND: More multi-generational families are visiting. How do you accommodate grandma and grandpa who come to campus?

TIP AND TREND: Schools are going back to building traditional res halls. Stop apologizing for community style living, instead tell the story.

TIP: Tour guides need to be treated as paraprofessionals. How are you helping them embrace their responsibility and own the visit?

TREND: Students are choosing a school AND a location/town. How are you revealing the community your school is located in?

TIP: Embrace the authentic side of your campus. Is your visit real? Families will find a way to find out.

TIP: Embrace what is important. New and shiny doesn’t always mean important. Reveal authentic elements.

TIP: Visit targetx.com to learn more about the CRM and other technology offerings.

TIP: “Like” us on Facebook to keep up with more insights, trends, and tips. facebook.com/renderexperiences