city of charles sturt and social media

Lee Hopkins

City of Charles Sturt

13th September 2011

advanced communication strategies and tools

social media and

the

On Facebook Population

Facebook

Australia

0

2

4

6

8

10

1212

10

4.5

2.4 2

Mil

lio

ns

UA

V

Unique Australian Visitors – April 2011

Bolster a company’s

Reputation

Correct inaccurate Rumours

Provide correct

Information

Tell the company’s

Story

Address unhappy

Customers

Source: Hopkins & Magee, 2009

Your reputation is what Google says it is Allan Jenkins Communication Analyst

1 2 3 4

6 7

9

3Ts + A = Social Media Ethos

Truth

Trust

Transparency

Accountability

2.0 It is... A 5,000 piece puzzle?

Web2.0 5 components

blogs

microblogs

social networks

podcasts

videos

1 blogging

1 blogging

Thought leadership

Your turf

Google juice

blog wordpress and blogger

1. Kiss

2. Find your lovers

3. Add the channel

4. Keep the conversation going

5. Manage your risk

2 Twitter

? WTF Twitter?

? WTF Twitter?

Ed Brill, Director, Messaging and Collaboration, IBM

Twitter in use

Twitter in use

Twitter in use

3 Social networking

City of Salisbury

Brisbane City Council

4 Podcasting

podcast listen anywhere

podcast listen anywhere

au

dit

ory

kin

esth

etic visu

al

podcasts here’s some...

podcasts here’s some...

1. Interviews

2. Speeches

3. Presentations

4. Team/product updates

5. Novelty!

video

video City of Salisbury

video City of Charles Sturt

Ed Brill, Director, Messaging and Collaboration, IBM

Branded

Clear & clean

Healthy number of views

Need to add more videos

Branded

Clear

Healthy number of Tweets per day

Need to follow more people

Branded

Clear

Need to generate more ‘Likes’

Branded

Clear

Run a business networking evening about social media

Encourage and support staff to socially mediarise

Create some ‘how to’ and ‘what is’ literature (facebook, twitter, youtube…) for senior citizens and business owners

Run ‘introductory’ lessons on facebook, much as the library would do with the internet

There’s more…

I lied about there

only being 5 things

80% of Twitter traffic is via smartphone/tablet

Over 425,000 apps in Apple’s App Store

In the first week of operation, Domino's Pizza's dedicated mobile site took more than $1 million in orders

This presentation is available for viewing at Slideshare.net/LeeHopkins

Tel: +61 8 8120 0606 :: 0410 642 052

Email: Lee@LeeHopkins.com

Twitter: @LeeHopkins

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LinkedIn: au.linkedin.com/in/leehopkins