#cimdigital 2014 - david pemsel

David Pemsel, Deputy Chief ExecutiveGuardian News & Media

PC

Our digital journeyConversations began in coffee houses in the 18th century

72% 65% 63% 59% 44% 2581%

72% 65% 63% 59% 44% 2581%

72% 65% 63% 59% 44% 2581%

1996 1999 2010

72% 65% 63% 59% 44% 2581%

2010

And now…

81% trust

rating

Source: Ofcom 2013

Global audience of 100m unique browsers

26.5m

from US

5m from AU

40% access Guardian content from mobile devices

Source: comscore Multi-platform report, Feb 2014 data

…and our mobile audience is the most engaged of all newsbrand users

5.2 minutes per visit

3.5Minutes:

news brand

average

72% 65% 63% 59% 44% 2581%

From anonymous to known

ARPU POTENTIAL £maxAnonymous

Known

Known Member

Direct Revenue

Indirect Revenue

• Sales & Subs

• Advertising

Registration to known

Opt-in to member

Progressives: Curious Connected Consumers

“I buy new products

before most of my

friends”

14.5 million UK

Progressives

Source: TGI Q1 2014

72% 65% 63% 59% 44% 2581%

Great expectations – the post recession consumer

Brands

New moremindful consumer

Transparent Omnichannel

Storytellers

72% 65% 63% 59% 44% 2581%

Anticipating and responding tochallenges is in GNM’s DNA

Brands

Progressives

OpenIdeas

Transparent Omnichannel Storytellers

Curious Connected Consumers

OpenJournalism

OpenInnovation

Time spent

Interaction

Attitudes

Measurable multi-platform behaviours

Trust, Authority,Influence

The whole picture: Engagement

Data at the heart of engagement

Audiences Not Platforms

72% 65% 63% 59% 44% 2581%

8 quarters ofconsecutive adrevenue growth

50% digitalad revenuecontribution

+20% year on year growth in digital revenues

+6% net revenue growth

72% 65% 63% 59% 44% 2581%

Open journalism gives a more complete picture. And we do it because, if we don’t open ourselves, people will simply do it elsewhere.

Why compete when you can collaborate? It’s better commercially.

Alan Rusbridger