cim digital summit 2015 - sky movies: andy crang's presentation

Post on 20-Feb-2017

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1

Andy Crang

Sky Movies – Marketing Director

@Crang0

Hello

Connecting the dots

Digital Integration

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Connecting the dots – Integrated Marketing

Andy Crang

Sky Movies – Marketing Director

Data

Management

Platform

Systems

Integration

(Multi-channel)

Entertaining

Marketing

6

Entertaining marketing that drives participation

connects the dots in such a powerful way that

customers will be drawn to your brand

They’ll show greater resolve to join, buy, re-buy and stay

or will be prepared to pay more

Could you be making your advertising more

entertaining?

7 Join in on LinkedIn – search Andy Crang

Your top tips for entertaining marketing

8

Entertaining advertising that drives participation connects critical dots

• Originators/authorities on the science & insight: Festinger 1957, Jonathan Haidt 2006 & Mark Earls 2007

Harmony Popularity

+ = Step change in

Positive action

towards your brand

In the Head In the Herd

9

LinkedIn post page

Mobile

Head down

Millennials PVR’s

OD

consumption

(TV & News)

Mainstream

Social

Easy to share

Advertising now has

way more competition

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Is entertaining marketing right for you?

ALS Association Virgin Trains Three

Compare the Market Sport Club Recife (Brazil) Old Spice

16

3 “Must have’s”

Clear brief

Big Idea

Collaboration

17

Xmas 2014

TV Digital Social

Creative Route

Step into the adventure with Sky Movies

18

Entertaining marketing that drives participation…

Leverages the head and the herd

Is more important than ever in light of new consumption

behaviour

Benefits from clear brief, big idea & collaboration

Could your advertising be more entertaining?

Share your top tips for your business on LinkedIn

19

Andy Crang

Sky Movies – Marketing Director

Goodbye for now

https://uk.linkedin.com/in/andycrang

@Crang0

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