cib final presentation (group 3)
Post on 18-Jun-2015
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By C.I.B
Albert Poon Charlotte Tso Suzanne Chang
Ben Wong Sarah Chuang Wilson Sung
INSIGHT
Your New Vision
Market Analysis
Millions
YEAR2010
Forecast2009 2008
Mobile Phone 1,308 1,200 1,190
Smartphone 266.6 172 131
Mkt Coverage 20% 14% 11%
Smartphone - A rapid growth market
Source: Gartner
Global Market Highlight
Market Trends of Smartphone
Faster internet connection
Multi-tasking
Higher processing power
Bigger screen
Higher resolution
Lighter and Smaller
Problems
CPU and display screen cannot be separated
The display screen is getting larger for the benefit
of showing objects
Getting inconvenience to carry
Problems in the market
Objectives &
Customer Value
ObjectivesWe aim to:
• To ignite a new way to display objects
• A display screen could be our daily wearing glasses!!
• To minimize the size of the control unit (CPU) of a device
• To combine functions of a variety of technological products into single device:
• Mobile phone • Camera• GPS• Internet connection
Customer Values
We want Innovation + Customer Intimacy
Technological Value Smaller yet richer, more compact and highly portable
Economic Value To spend $$ on SINGLE product with multiple usages
Social Value Environmental friendly approach due to less wastes created
Concepts
Our Concept
Product Design
Our product
Display information on glasses
Control unit separated from the display unit
Interact with application while viewing the real world
View the information and the real world concurrently
INSIGHT
Feature - Hardware
Display - TOLED Thin Low power consumption Transparent
Camera To capture environment information
AGPS + Compass Location based information Direction information for GPS
Connectivity Image feed to display wirelessly Internet Connection
Feature - Software
Gesture input Just like a mouse
in the air
Read environment information GPS facial detection facial recognition
Business Model
Business Model Revenue Sharing Model
Share of profits between companies in business alliance Invite software developers to design interesting apps attract
customers Choose your own preference for apps
Hardware Sales
Revenue from hardware sales Choose your own product outlook
Applications
Computer-based security systems to automatically detect and identify human faces.
First, take a photo of the person and store into the database
Next, input relative information of the person
Then, when you meet HIM/SHE again, our system will help you to recognize the person and pop up the relative information
Applicable area: watchmen of housing estates / police / custom
InputFacial Image
AlgorithmOutput
Information
Questions:
Feel difficulty in finding way while you are driving?
Driving or Watching GPS map?
Answers:
Direction overlay on your glasses Concentrate on driving Have “Minority report” any time
Technical Limitations
Weight Normal eyeglasses for the adult should weigh around 80 gr. Nose supports 90 percent of the weight of the eyeglasses Headband is required if putting everything on the “Insight”
Battery Battery Life / Power Consumption (< 20mins) Battery Weight (external battery for long time usage, wired with
controller )
Display Display resolution Water damage, image-persistence (burn-in) to OLED display 1.5 OLED display (296 x 296 pixels)
Conclusions
“Insight” is a revolutionary design, it transforms eyeglasses to a real time information display device.
Users no longer need to carry any bulky handheld devices or laptop.
Unlimited expansions because it has the capability to displays information and detects objects
The major challenges are : how to make it more compact, to have a higher resolution and a longer lasting battery.
Convenient - “Insight” can let users do multiple tasks at the same time.
We believe this product “Insight” will become popular because it changes people life.
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