chromechange

Make a difference with just a few clicks.

Background

Tech companies in the San Francisco Bay Area are under a lot of heat because of the impact they brought to urban landscape. The resentment, however, are having much to do with culture rather than economics.

“This is really the post-industrial arrogance of people who have been assured that it was in the natural order of things that their smarts and energy would be rewarded with an 8-figure payout…”

"Techie" used to suggest a computer whiz with no social skills, now it suggests one with no social conscience.

Meanwhile, in San Francisco…

Source: ASR 2013 San Francisco Homeless Comprehensive Report

OF HOMELESS PEOPLE ARE UNEMPLOYED& ACTIVELY SEEKING A JOB62%

OF PEOPLE ARE HOMELESSBECAUSE THE LOSS OF A JOB29%

OF HOMELESS PEOPLE AREBETWEEN THE AGES OF 18 - 3027%

Source: ASR 2013 San Francisco Homeless Comprehensive Report

28%No phone

28%No education / training

Barriers to obtaining employment

27% Need clothing / shower facilities

Our Goals

‣ Let people know that Google is socially responsible, “techies” love to share what they have and care about the betterment of San Francisco.

‣ Offer valuable resources to people who need training, technology and education, in order to enrich themselves and get employment.

‣ Eliminate e-wastes, unused resources, utilize natural energy resource, to create a more comfortable, sustainable environment.

‣ Raise more awareness of how education and sharing can impact a person’s life.

‣ Increase visibility of a variety of Google’s services, increase Chromebook sales.

How to reach the goal

Say something to those in need…

Hey there, hope you like this computer! :)

Done

Personal notes to those in need - to show you care.

How to reach the goal

20% Chromebook discount when you participate in the program

Utilize services like Google Shopping Express

How to reach the goalSolar-powered charging station

Wifi for ChromeChange devices

Stations around SF downtown area to maximize visibility of the program, raise awareness

Shelter Info Job Boards Interview Tips Education Programs Khan Academy Codecademy Coursera …

How to reach the goal

Helpful information and web apps to open more doors for those in need

ChromeChange stickers on devices can raise awareness of this program

THANK YOU