christopher grant | tuenti | conferencia mobile technology
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Mobile UX & Growth��������� ������������� ���
Barcelona // Smash Tech // Dec 5, Tuenti13
Christopher GrantUser Experience Designerdigitalaltruist.com | @digitalaltruist
#SmashTech
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile matters.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Mobile matters.
������
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
US Media Consumer Consumption Share
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Smartphone Market Share
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mar Apr
May Jun Jul
Aug
Sep
Oct
Nov
Tuenti Sign-Ups
AndroidWeb
Cómo se conectan los usuarios de Tuenti
Web Móvil Ambas
34% 39% 26%
35% 31% 34%
35% 18% 47%
1 día
2 días
7 días
What should we do?
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile !rst.
�������
Opportunities & Challenges
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Mobile meansnew opportunities
for growth.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Mobile meansnew challenges
for user experience design.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Shorter funnels.Full eco-system.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Shorter funnels.Full eco-system.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Shorter funnels.Full eco-system.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Shorter funnels.Full eco-system.
Calls
Location
History
Contacts
Photos
Accounts
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Too much info is scary.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
2x improvementin downloads
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Always there.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Fuera
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Fuera Dentro
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Breaking Bad Habits
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Breaking Bad Habits
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
In!nite uses cases.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
New, untested patterns.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Data ≠ Conventional Wisdom
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Always on.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Push noti!cations.Location-based noti!cations.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Vibrating spam.
∞
iOSAndroid
BlackberryWindows Phone
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Too many devices.
iOSAndroid
BlackberryWindows Phone
CashOpenLow-endEager
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Stored credit cardsHigh-performanceLow market shareQuick to update2 screens sizes
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Huge market shareConversion trackingMany devicesLegacy OSOpen
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
The OS gives.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
The OS takes.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
☒Unlimited permissions
☑Auto-updates
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Native dev is powerful.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Native dev is slow.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Test before.A+B Test after.Be humble.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Design Dev
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Minimum delightfulMinimum viable
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Non-native transcends.Mobile web.Responsive.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Less OS access.Performance issues.
Interaction challenges.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Millions of apps. Billions of downloads.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Easy to get lost. Hard to di$erentiate.
Challenges are opportunities.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
We evolve by overcomingchallenges.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Disruption and evolutiongo together.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
¡Muchas gracias!christopher@tuenti.com
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
@digitalaltruist
Reference
BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226Mhttp://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/
THE FUTURE OF DIGITAL: 2013http://www.businessinsider.com/the-future-of-digital-2013-2013-11
Black Friday sales up 7%, mobile up 36% — and iPhone driving 450% more sales than Androidhttp://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/
How Facebook secretly redesigned its iPhone app with your helphttp://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
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