christina m. mcdougall, mpa executive director...meet the team. christina m. mcdougall. executive...

Funded by the U.S. Department of Agriculture’s Agricultural Marketing Service via the 2017 Farmers Market Promotion Program

Christina M. McDougall, MPA

Executive Director

Indiana’s statewide education membership nonprofit serving farmers markets and their farmers, vendors, artisans, and consumers.

We collaborate with nonprofits, businesses, and government agencies to strengthen Indiana’s farmers market network through direct marketing and temporary place-making.

MEET THE TEAM

Christina M. McDougall

Executive Director &Grant Director

Elizabeth Trevizo

Program Manager

Hope Tambala

Data & Metrics Coordinator

OUR APPROACHASSET BASED COMMUNITY

FOCUSEDOUTCOMES ORIENTED

Work alongside lead and community

partners to identify existing resources.

Bring direct-marketing best practices into

existing communities.

Educate, equip, offer technical assistance, and build capacity.

Alcohol at Markets(whether HBV or commercial, Indiana law)

ALLOWED• Wine• Champagne• Mead• Beer• Ale• Lager

NOT ALLOWED• Hard alcohol• Liquor

QUICK ANSWERS FROM TODAY

FMC Free SNAP EBT POS ProgramFMCtoolbox.org

Inflation Rate Calculatorusinflationcalculator.com(1.9% average)

GROWING INDIANA’S FARMERS MARKETS

COMMUNITY DEVELOPMENT

Regional strategic planning sessions for

public, community, and stakeholder input.

MARKETING & OUTREACH

Public education, marketing, outreach, and

promotions about farmers markets’

locations, times, and services.

TRAINING & TECHNICAL ASSISTANCEMarket Metrics,

workshops, Rapid Market Assessments, and

custom consulting for farmers and farmers

markets.

Grow Indiana's direct-marketing community via improved technical assistance, developedtraining, enhanced marketing, and expanded outreach to increase the consumption of andaccess to locally produced agricultural products by expanding organizational capacity tomeet demand.

Open to all. $20 or less.

Strategic planning input sessionsMarch/April 2018 -Indy’s Near Eastside. IndyEast Promise Zone, John H. Boner Center, & NEAR.

TBA - Southwest, Southeast, Central, Northwest, & Northeast 1

COMMUNITY CONVERSATIONS

Market managers and boards, farmers, lead volunteers.$25-100

• April-September

• Once per month

• Classroom, on-site, or distance learning 2

WORKSHOPS & TRAININGS

Market managers, market leaders, lead volunteers.Data & Metrics Workshop – Free for members; $40 non-members.On-going support (annual) –Free for first 50 enrolled members; $50 there after. 3

DATA COLLECTION(MARKET METRICS)

Pilot partnersSubsidized grant rate

• Partners: Indy City Market, Growing Places Indy, Felege Hiywot.

• Market matches: Northeast, Northwest, South.

• Farmer matches: women, minority, veteran, CSAs.

4

TECHNICAL ASSISTANCE

Market Members$150 annual+ $25/additional direct-marketing activity

Food for Thought (1-75)Market Metrics (1-50)Monthly meetingsHFMA + FMC + Wholesome WaveWorkshop & Swag Shop discountsJobs board postingsWebsite and social listingsExclusive info

$1,500 value!March 5 – Online Member Meeting

MEMBERSHIP

TENTATIVE TIMELINE

Fall 2017

Grant management,administrative tools, project tuning, financial flow, recruitment, website planning, lead partner meetings. Winter 2018

Spring 2018 Fall 2018

Summer 2018

Contractor onboarding, hiring,farmer/market recruitment, pilot market partner recruitment, farmer/market outreach, member recruitment & development, web development.

Data collection workshops, asset identification, regional listening sessions, technical assistance, farmers market directory development.

Rapid Market Assessments, technical assistance, consumer outreach and engagement, market promotions.

Review annual progress, recap, report, reflect.

/HOOSIERFARMERSMARKETS

@HOOSIERMARKETS

Christina M. McDougallinfo@hoosierfarmersmarkets.org317.662.0354

LET’S CONNECT

hoosierfarmersmarkets.orgindylocalfood.org

@HOOSIERFARMERSMARKETS