christer holloman - glassdoor.com - 24th sept

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Confidential and Proprietary © Glassdoor, Inc. 2008-2012

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Confidential and Proprietary © Glassdoor, Inc. 2008-2012

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Confidential and Proprietary © Glassdoor, Inc. 2008-2012

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Best Practices in Social RecruitingChrister Holloman

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About Me

Twitter = @holloman

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Glassdoor Overview

Rich Barton

Founded Glassdoor

Co-Founded Zillow

Founded Expedia

Stephen Kaufer

Board of Glassdoor

CEO & Founder TripAdvisor

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Glassdoor Overview

Glassdoor helps people find jobs they love and helps employers recruit top talent.

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Why Employment Information Matters

61% of employees say a new job is different than expectations set in the interview process.

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Influencing the Decision Process

7 the average number of reviews a job seeker reads before forming an opinion of a company.

90% of employees are very likely to read reviews before accepting a job offer.

94% of job seekers value the employer perspective.

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Online Channels of Influence

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Agenda

1. Tip Tips

2. Tracking Success

3. Improving ROI

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Top Tips

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Top Tips

1. Enrich Online Profiles

2. Encourage Feedback

3. Monitor & Engage

4. Show & Tell

5. Improve Your Career Site

6. Cross Promote

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1. Enrich Online Profiles

Enrich the visual appeal i.e. cover photos, videos

Share what makes your company attractive

Connect your social presence

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Company Reviews: Current employees

Recent Hires

Interns

Important Notes No incentives

All reviews must be balanced and fair

2. Encourage Feedback

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3. Monitor & Engage

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3. Monitor & Engage

Highlight the voice of your culture, your employees

Participate, not just promote

Show the depth of your employer brand

Determine what brands should have a career presence on Facebook

Participate, not just promote

Diversify the conversation

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4. Show & Tell

Increase awareness of brand presence on photo sharing apps

Show behind-the-scenes

Showcase a day in the life of an employee.

Connect management direct to employees and job candidates

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5. Improve Your Careers’ Site

Highlight what makes your company a best place to work.

Tell your story, share the employee story.

Integrate your social recruiting paths.

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6. Cross Promote

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Tracking Success

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Follow Job Seeker Interest by Month

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Understand Job Seeker Demographics

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Track Job Click Performance

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Evaluate Company Reputation

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See Competitive Brand Analysis

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Improving ROI

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Improving ROI

1. Learn from and fix the “bad”

2. Act early and act often

3. CEO and senior leaders need to walk the talk

4. Empower front line managers

5. Promote the good

6. Use a surround sound approach

7. Encourage feedback

8. Monitor and engage

9. Be honest and authentic

10.Continually track success

Confidential and Proprietary © Glassdoor, Inc. 2008-2012

Confidential and Proprietary © Glassdoor, Inc. 2008-2012

APPENDIX

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How Glassdoor Works

Company Reviews

Give-to-get model

Voluntary and anonymous

Required company review elements:

Overall company rating

Review Title

Pros

Cons

Advice to Mgmt.

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How Glassdoor Works

Optional company review elements:

Workplace Factor Ratings

CEO Approval Ratings

Recommend to a friend

Business Outlook

Job Details

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Glassdoor Moderation Process

Salary Reports

Company Reviews

Interview Reviews

Office Photos

Every single piece of content goes through Glassdoor’s multi-tier review process which includes:• Technological Review• Human Review

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Glassdoor Moderation Process

On average we reject 15% of reviews as they do not meet our community guidelines.