chris scott canoe trails

Developing Canoe Trails: Key Steps to Success

Chris ScottActivity Tourism Manager

• Outdoor Recreation NI

• Case Study: Lough Erne Canoe Trail – Strategy to Implementation

• Inland Canoe Trail Development

• Marketing

• Socio – Economic Benefits

• Moving Forward

Developing Canoe Trails: Key Steps to Success

Inspiring Outdoor Recreation

Responsible for the strategic development, management

and promotion of outdoor recreation across Northern

Ireland for both the local community and for visitors.

Working in partnership with:

• those participating in outdoor recreation activities

• those who manage or own land on which outdoor recreation take place

• those providing outdoor recreation opportunities

• those responsible for outdoor recreation policy

• those volunteering in outdoor recreation related activities

Work focuses on 6 keys areas:

1. Partnerships

2. Product Development

3. Policy and Research

4. Training

5. Information and Marketing

6. Widening participation

Lough Erne Canoe Trail – Strategy to Implementation

Lough Erne Canoe Trail – Strategy to Implementation

Launch & Promote

Consultation & Mapping

Funding & Partnership

Strategy

Lough Erne Canoe Trail – Strategy to Implementation

Launch & Promote

Consultation & Mapping

Funding & Partnership

Strategy

Canoeing in Northern Ireland: A Strategic Review 2002

Objectives

1. Improve facilities for canoeing at range of well used beginner and coaching sites

2. To develop a series of canoe trails

3. To develop a series of events aimed at attracting canoeing visitors from Republic of Ireland and Great Britain

4. To provide advocacy for water development

5. To ensure weir development meets needs of canoeists

6. To provide comprehensive information for visitors and local people on canoeing sites

7. To develop environmental awareness and good practice amongst all canoeists

8. To further good relationships between canoeists, other river users and river managers

Canoeing in Northern Ireland: A Strategic Review 2002

Objectives

2. To develop a series of canoe trails

6. To provide comprehensive information for visitors and local people on canoeing sites

Why Lough Erne?

• Key Tourism Destination• Popular Canoeing Destination • Key Infrastructure• Engaged Local Council

Lough Erne Canoe Trail – Strategy to Implementation

Launch & Promote

Consultation & Mapping

Funding & Partnership

Strategy

Funding & Partnership Funding:

Partnership:

Lough Erne Canoe Trail – Strategy to Implementation

Launch & Promote

Consultation & Mapping

Funding & Partnership

Strategy

Lough Erne Canoe Trail – Strategy to Implementation

Launch & Promote

Consultation & Mapping

Funding

Strategy

Lower Bann

Lough Neagh

Blackwater

Strangford Lough

Marketing

Socio – Economic Benefits

Paddler Survey Report 2010 – Stats

Average Spend Out of StatePaddlers

Northern Irish Paddlers

Day Trip £95 £25

Short Break £153 £157

Holiday £342 N/A

• 50% visit area more often as a result of trail• 85% said trail enhanced their experience of the area• 91% are keen to use the trail again

Socio – Economic Benefits

Moving Forward

Moving Forward

Moving Forward

Moving Forward

Happy to Help

Chris ScottActivity Tourism ManagerOutdoor Recreation NI048 90 306 940chris@outdoorrecreationni.com

CanoeNI.comOutdoorRecreationNI.com