chris cartter meyou health - global health care · meyou health. march 2013. our four key design...
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Chris CartterMeYou HealthMarch 2013
Our Four Key Design Principles
RealisticRecognize and respect the health challenges people face in their everyday lives and give them achievable tasks.
ConvenientBe aware of the intense time constraints people are under and provide solutions that easily fit into those constraints.
ImmediateProvide value from the very first interaction and create a sense of tangible progress.
GenuineNever, ever trivialize the challenges people face pursuing well‐being and always ask for things in the right context.
Use small ac
tions
Create immediat
e
successes!
Respect the
attention
economy.
Build cons
umer
brand trust
!
>250,000 enrolled
Simple, social, engaging…
Get your well‐being score, track it over time, compare to your social network’s.
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