choice...gateway to engagement

Brad Nunnally - @bnunnallyPerficient XD - UX Solution Architect

WebVisions Chicago 2013

Choice...The Gateway Drug to Engagement

Life Full of Choices

Sourcewww.commercialalert.org/Yankelovich.pdf

Daily Commute = 1,320 Decsions

Sourcehttp://flic.kr/p/74NZBo

Which one is the best needle?

Decisions Desire Automation

Technology Is Making It Worse

Choice Is Simple...

LIES!!!

Effort

EnvironmentAttention

Told ya...Easy!

Attention Is A Tricky Beast

Return On Attention

Change Blindness

Here’s The Proof

199920022005200720102013

Selective Attention

Clarity Is Key

Being Gifted With Attention

Right Time, Right Place

Use Established Patterns

Noisy Environments

I Regret NOTHING!

Follow Cow Paths

Stay On Target!

Required Effort

Two Systems of Thinking

System 1 - Assumptions

Chess Masters

System 2 - Rationale Thought

Evolution of a Customer

Little Effort As Needed

Choice

Attention

Environment Effort

A good game is a series of interesting choices.

Sid Meier

Loyalty Is Dead...

The loyalty rate isn't that high. I could have a big hit, then put out the next single, and they say, Oh yeah, who are you? Prove it again.

- Lenny Kravitz

Thank You!Brad NunnallyUX Solution ArchitectPerficient XD

Email - bnunnally@gmail.comTwitter - @bnunnallySite - www.onestraythought.com

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