choice based conjoint - how we can help you in conjoint analysis

How we can help you in Conjoint Analysis?

INTRODUCTION

What is Conjoint Analysis?

Conjoint Analysis is a statistical technique used in Market Research to determine how people value different features that make up an individual product or service.

It tells how much are consumers willing to pay for different attributes?

Why Does Conjoint Analysis Work Well?

• Conjoint analysis questionnaires ask respondents to make tradeoffs similar to those in the real market.

• With conjoint analysis, we discourage respondents from telling us that all features are equally desirable.

• When respondents are forced to make difficult tradeoffs, we learn what they truly value

Can KnowledgExcel

program Conjoint

Exercises?

Yes, we can program any type of Choice Based ConjointYes, we can program any type of Choice Based Conjoint:

Discrete Choice Exercise Discrete Choice Exercise with Best Worst Volumetric Conjoint with Chip Allocation Volumetric Conjoint with Numeric Entry Adaptive Conjoint

Can KnowledgExcel

match the look and feel as

per our format?

Yes, we can match up any provided template / look & feel.

If you can describe it, design it or dream it assuming it is possible to do it, we can program it for you.

Alternatively, you can always use one of our standard templates

This includes Custom, Complex, Adaptive & Interactive Designs which can be tailored as per your requirement. We can also include Conditional Relationship & formatting in Conjoint.

How does

KnowledgExcel

manages Conjoint

Designs?

We can use whatever design is given to us.

This could be design created by third party software, by a statistician or created by any other way.

We can also use your attribute and levels to create design here.

We can create many types of design and can further program them as well

- Full Profile Design- Alternate Specific Design- Partial Profile Design

We can also include Prohibitions in theConjoint Design.

Can KnowledgExcel

estimate Conjoint

Utilities?

Yes, we can estimate Utilities….

We can use Constraints & Interaction effects as well.

We also estimate Utilities for Data captured from Pen & Paper methodology, where design is created by us or by your source.

Can KnowledgExcel

develop Conjoint

Simulator?

Yes, we can develop both Online as well as

Excel based Simulators

Preference Share Purchase Likelihood Attribute Importance Respondent Filters Price Curves Optimal Price Points Any of your Algorithms/Calculations

We can include the following in Custom Excel Simulators:

I would like to Program

Survey in my own

Survey Programming

tool, can

KnowledgExcel

integrate just Conjoint

Module in our survey?

Yes, we can include Conjoint Module with your survey and can pass the required fields back in your survey.

We also matches the look & feel so that respondent does not feel any transition.

CHOICE BASED CONJOINT DEMO LINKS

Volumetric CBC - Numeric

Adaptive Conjoint (ACBC)

Volumetric CBC – Chip Allocation

Standard Discrete CBC

http://conjointprogrammer.com/ACBC.html

CBC with Best Worst Response

http://conjointprogrammer.com/CBC_VolNum.html

http://conjointprogrammer.com/CBC_BW.html

http://conjointprogrammer.com/ CBC_Std.html

http://conjointprogrammer.com/ CBC_VolChip.html

For any additional questions, write us at contactus@knowledgexcel.com

Visit us at http://knowledgexcel.com