china’s mobile internet qiming huang vice president of product development, tianya investment...

China’s Mobile InternetQiming Huang

Vice President of Product Development, TianyaInvestment Representative, Beijing Development Area

President 2012, Silicon Valley China Wireless Technology Association

October, 2011

China – Largest Mobile Market in the World

Percentage of Users Using a Mobile ServiceMarket Key Indicator Data

Population 1.3 Billion

Mobile Phone Users 900 Million

Mobile Internet Users 300 Million

Smart Phone Users 30 Million

Android Phone Users 8 Million

iPhone & iPad Users 5 Million

2010 Data

China Mobile ServiceUsage

Group BuyTravel Reservation

ShoppingBanking

PaymentVideoEmail

GamingBBS

MicrobloggingSNS

Book ReadingMusic

SearchingNews

IM & Chatting

0.00% 20.00% 40.00% 60.00% 80.00%

2.10%

3.70%

5.50%

7.10%

7.30%

21.30%

24.40%

27.30%

28.90%

34.00%

41.10%

43.30%

45.00%

59.50%

62.60%

71.80%

Percentage of Users Using a Mobile Service

2011 Data

Low Bandwidth – 82% mobile phone user still on 2G Device Adaptation -- over hundreds of manufacturers Fierce Competition – 88 Micro blogging sites, hundreds of

group buy sites Focus on device, OS, Tools, Games, and Platform – Xiaomi,

UCWeb Keep Away from Content, Media, Culture, Social Networking

– Internet requires ICP license. Huge Developers Turnover Rate – No profit sharing within

company and many opportunities Distribution Channels – Scattered markets

China Market Challenges & Pitfall

Governments –Open the Market, Play with my Rules, Encourage Innovation from Overseas

Telecoms – Open the Channel, Need Apps Internet Giant Players – Open Platform, Need Contents Handset Makers – Go with Android, Free and Open Weibo – Getting Popular, a good marketing platform Developers – Very active in mobile innovation Venture Capitals – Getting Crazing

Stake Holder &Opportunities

Mobile OS Augmented Reality

Mobile Payment HTLM5 Based Cloud Apps

Mobile Advertisement Mobile Data Mining Cloud Service

Hot in China

6

Oversea Mobile Innovation Center – Mobile ETown未来园区规划

Mobile Innovation Center

R & D Offices

Technology Platform

Integrated Service Platform

Accelerator & Incubator

Other Support

Facilities

Beijing Development AreaOverview Established in 1992 The only state-level development area in Beijing 3870 enterprises with total investment US$ 25 billion 569 Foreign Invested Enterprises with investment US$ 15

billion 70 Fortune 500 enterprises invested 95 projects.

F500 in BDA

95 Projects invested by 70 Fortune 500 Enterprises

1999 -- Tianya Online Community Launched 2004 -- Tianya Voted as #1 of Top 100

Communities , #1 of Most Attractive Communities for Investment

2007 -- Google Invested in Tianya; Launched Discussion Pub and Q&A as Joint Products;

2010 -- Tianya Ranked as one of Top most Influential Websites

Tianya Milestones

Largest Online Forum Community in China User Generate Content/Media

1000+ Forums, 4 Million+ Bloggers Users -- 150 Million+ Daily Page Views -- 150 Million+ Daily Unique Visiting IPs -- 9.8 Million Daily New Threads/Replies/Blogs -- 1 Million+Online Services -- Forums, Microblogs, Blogs,

Groups Discussion, Q&A, Photo Albums, Music Boxes, SNS, Enterprise Spaces(SaaS), …

Mobile Apps (Android, iPhone, Symbia) – Forum, Books, Blogs, Microblogs

Tianya 100% UGC Data

http://tianya.cn

Thank You!Website ： http://www.mobile-etown.com/