china mobile - way finding graphics, beijing china

Symbology is key in a potentially multilingual environment, so all signs possible of being just a symbol, are only a symbol. Signs also come in both Chinese and English.

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NATURE TECHNOLOGY

Using Nature and Technology as inspiration we take the strong geometry of technology and adapt it into a more natural looking form by softening its harsh edges, smilar to the way water softens stones in a creek.

Other inspiration being the China Mobile logo, we want a shape that draws association to the company’s identification.

This adapted shape closely resembles China Mobile's new logo, but also supports the concept of Nature fusing with Technology.

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Symbols:

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Futura Extended - numbers and le t ters

�GTJ�+TMROYN�ZK^Zކண௲���И֢ڳ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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