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Chicago Cloud Computing Meet 2013

@CraigVodnik

• cleverbridge

co-founder

• Building Keystones

Chief Blogger

• Favorite cloud

application is

TripIt Pro

The Shift is Over – SaaS Has Arrived!

#chicloudmeetup @cleverbridge

(and isn’t going anywhere)

Software Vendors:

The Shift To SaaS

A Successful Transition

To SaaS Requires

A Commitment To More

Than Just Technology

May 2011

#TBT @Forrester Report

• cleverbridge commissioned

Forrester Consulting to

examine benefits SaaS

provides to software buyers

• Surveyed 157 global

software buyers across

small, medium & large

firms

• Interviewed six executives

from software vendors

at varying stages of

transitioning to SaaS model

In 2011, @Forrester Research Showed

Buyers are serious about adopting SaaS software.

For example, @Forrester asked:

18%+57%=75%

33%+32%=65%

Risks & Barriers

Software Buyers Agree…

Top Driver - Speed of Implementation

So, what has transpired in SaaS

since 2011?

#SaaSSteps

RightScale surveyed 625 mid-large enterprises on

SaaS usage in 2013:

• 8% still want nothing to do with the SaaS

• 17% are watchers (no implementations or pilots)

• 26% are beginners (active studiers, maybe pilots)

• 23% are explorers (multiple pilots, some

deployments)

• 26% are SaaS-focused (multiple deployments)

#SaaSSteps @RightScale

8%+17%+26%=51%

#BusinessBenefits

Then

Now

Forrester Research 2011

Vs.

“Many of the issues that cause push back on cloud

computing -- compliance, security, ownership, and

resiliency -- are solvable problems, even though they

require a bit of proactive planning.”

@DavidLinthicum #cloudenthusiast

#SpanningCategories

“The reality is we're becoming more reliant on cloud-

based resources and less dependent on traditional IT

hardware and software assets. Although the impact is

slight today, I suspect … by 2016, the traditional

technology providers will be hurting.”

@DavidLinthicum

#BigBusiness

#GrowingDisruption

#SaaSSuccessStories

• Software leader in 3D design, engineering

and entertainment space

• Autodesk Cloud offers a dozen web-

based capabilities, products and services

• Cloud applications such as AutoCAD, WS

and Design Review mobile app

• Since 2012, 15 million users (of 120

million total) accessed Autodesk 360,

adding 1 million new users each month

“For more than a decade, Autodesk has embraced the power of the cloud to extend the

functionality of our design solutions and help our customers work more effectively.”

Amar Hanspal, SVP, Platform Solutions & Emerging Business

#SaaSSuccessStories

• “Terminating” Creative Suite software

• Focus is now entirely on Creative Cloud

• Subscription model

• Packaged software was $200 - $2,000

• Subscription model minimum $20 per month

• In 2012, the company signed up 325,000 paid

subscribers

• Adoption is increasing, with 11,000 new

subscribers signing up each week.

"Companies that simply try to preserve

the status quo will fail.” Shantanu Narayan, CEO, Adobe

#NoSaaS @WSJ

According to the Wall Street Journal:

• Resistors of SaaS/cloud are typically small, budget-conscious

businesses

• May not have the support or resources to transition to or use cloud

• Cloud technology may not be advantageous to their products or services

• CIOs are concerned about the way that cloud services – recorded as

expenses on the income statement – impacts corporate cash flow

“The cloud only works very well where people are not concerned about

the operational expense of yearly subscription fees.”

Chet Mandair, VP of IT, SunPower Corp.

#KeyTakeAways

1. As consumers & enterprises change, so

must technology

2. The future of software is going toward the

cloud in certain categories

3. Cloud is not new and its weaknesses have

become its strengths

4. To stay competitive, align your

products/services to offer a cloud-based

alternative or develop a new cloud product

Questions?

#chicloudmeetup @cleverbridge

#Resources

• Software Vendors: Shift to SaaS, Forrester Research Group, May 2011

• Cloud Computing Issues & Impacts, Ernst & Young, 2012

• Breaking Through the Cloud Adoption Barriers, KPMG International, 2013

• Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 4Q12 Update, Gartner, 2013