checklist for healthcare marketing strategy 2016

www.carestruck.com

2016 Checklist forHealthcare Marketing Strategy

One CallOne Strategy

Every Channel

That’s Carestruck.

You’re Online Right Now

Your organization has an online presence –with or without your participation.

It can power your brand or hurt your reputation.

www.carestruck.com

Measuring Growth PotentialEffective marketing strategy incorporates your entire

market presence with singular messaging reflective of your quality of care and depth of expertise.

www.carestruck.com

Flawless execution of that strategy is our passion.

Effectivemarketing

performs these8 activities

consistently.

www.carestruck.com

You’ve made a website content update this week, and posted it to social pages.

News events Health trends Clinical advance

www.carestruck.com

Your website is a powerful vehicle

Leaving a website unattended is like leaving your car running in the garage. Your website runs 24/7. Who’s driving it?

Websites should promote … Patient engagementCommunity outreachAudience developmentWord-of-mouth referrals

www.carestruck.com

When your website is dynamic, visitors return in anticipation of something new.

What’s new on your website today?

Your website is interactive.

eNewsletters Blog comments Appointment requests Registration Forms Special events

www.carestruck.com

Engagement is a two-way streetEffective strategy provides multiple channels of interactivity. Then, your staff supports engagement by promoting common online patient solutions under your brand: directions, hours, schedule changes.

The result:• Improved front office efficiency• Improved patient experience

www.carestruck.com

Interactive content is a core strategic element at Carestruck.

You’re monitoring top healthcare rating sites.

HealthgradesVitals

RateMD’sYelp

ZocDocAboutMantaHealo

www.carestruck.com

Staff encourages and engages reviews.

The tyranny of reviews …It’s a full time job to keep up with ratings and reviews. Today’s patients can express their opinion of your practice within minutes of leaving your office and publish on any one of 10 healthcare review sites.

Don’t ignore it. Feedback - positive and negative - works in your favor when you’re on top of the wave and Carestruck puts you there.

The more feedback you get the more balanced its effect, the more responsive you appear, and the more credibility you gain. Reviews and ratings boost credibility!

www.carestruck.com

You’ve replaced written testimonials with video synched

to social pages.

www.carestruck.com

Video is now “standard of care.”

Video renders written testimonials obsolete.

Video breathes life into the wisdom and emotion of first-hand experience. It

communicates your impact like no other media.

Today, it’s easier than ever to feature video testimonials on your website.

www.carestruck.com

We’ll show you how.

Office staff is trained to drive patients to your website.

You’ve refreshed this training in the past 6 months.www.carestruck.com

Close the loop!

Once you’ve developed a dynamic website it’s time to train your staff to make the most of it.

Changing behavioral patterns takes time, and healthcare changes constantly. We help you keep training refreshed for sustained growth.

www.carestruck.com

Staff in-services are part of our package.

You’ve linked your website and EHR

seamlessly.

www.carestruck.com

Opting Out of Meaningful Use?Meaningful use staging is postponed again, but it was never the main reason to link EHR

to your website.

Convenience is a tangible benefit to your patients, and linkage can be a growth

opportunity, when you promote engagement overall.

www.carestruck.com

A responsive front office can be a huge differentiator.We’ll show you how.

You’re promoting an event planned

with video for lasting impact.

Responsively focused Audience targeted Fully merchandised

www.carestruck.com

Event Planning

Hosting events is a marketing milestone with multipurpose.

Community engagement Referral cultivation Health education and activism

For the investment of time and resources, it’s crucial to extend event impact through

quality multimedia capture.

www.carestruck.com

Annual Review

You evaluate your strategy annually because currents change rapidly.

www.carestruck.com

Brand new every year

The shoreline is always changing as healthcare undergoes historic volatility.

This year’s marketing strategy won’t serve next year’s objectives, so you’ll want to step back

and re-evaluate your plan each year.

At Carestruck, we’ll help you consider your options and identify new opportunities.

www.carestruck.com

Checklist Summary

1. You’ve made website updates this week

2. Your site features 4-6 points of interactivity

3. You’re monitoring healthcare ratings sites weekly

4. You’ve replaced static testimonials with video

5. Your staff is trained to drive traffic to your site

6. Patients engage your brand with every portal visit

7. You’re promoting an upcoming event digitally

8. You’ve reviewed your business strategy this year

www.carestruck.com

If not, Carestruck can help.708-995-1370

www.carestruck.com

If you answered YES to ALL… Bravo!You’re seeing dividends on

effective marketing strategy.