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CheatSheetHowtoMakeYourFacebookAdsGoViral

Step1:YourAdShouldBlendInANDStandOut Soundsconfusing,butthismeansyouradshouldblendinwithotherpostson

Facebook,whilestandingoutenoughtocreatecuriosityandgetclickedon.

YouwantittolooklikeanyotherFacebookpost,buttobesoenticingtheyhavetoCLICK. Thiscanbedonenotonlythroughcuriosity,butalsobymakingyouradconversational. Step2:EverythingStartsWiththeHeadline Ifyou’rerunningaphotoadandyoudon’thaveatrueheadline,thentheimageandfirst

sentenceofyourtextaremostimportant.Butwhenrunningadswithaheadline,youmust

understandthatit’sthemostimportantpieceofyourad.

UsewebsiteslikeCosmopolitan,BuzzFeed,andUpworthyforheadlineideas.Alsolookatmagazinecovers,asmagazinewritersandeditorsspendthemostamountoftimeontheirheadlinecovers,becausethatdecidesifpeoplebuythemagazineornot. Finally,maketheheadlinesparkbothcuriosityandabenefittocome. Forexample:4WaystoGetBiggerBicepsByThisWeekend Inmymind,I’mwonderingwhattheheckcouldIpossiblydotogetbiggerbicepsby

thisweekend? I’malsoveryintriguedbythebenefitofgettingbiggerbicepsinashortperiodoftime. Step3:The“PersonofInterest”Image UseCanva.comforyourFacebookadimages.Whenyoudothis,tryandfocusonimages

withnormallookingpeople.Youdon’twanttheimagetolookstaged(eventhoughitis).

Peoplegravitatetowardsimagesofpeople,andthat’swhythisissoeffective.Theperson

inyourimageshouldmaketheaudiencecurious.TheyneedtolookINTERESTING. Ontheflipside,ifyouaresellingaproductandcanuseanimageofsomeoneusingyour

product, this works well too. Overall, using an image of a real person will generally

causepeopletostopandlookatyourad.

Step4:CuriosityCraze Haveyounoticedapattern?Makingyouraudiencecuriousisasurefirewaytomakeyourads

goviral.Subtlelittletextorcommentscanmakeallthedifferenceinyouradcampaigns.

Example:Whyaren’tmorepeopletalkingaboutthis? Usingasentencelikethisforyouradtextornewsdescriptionmakespeoplecurious.

Theywanttoknowwhatthisbig“secret”is. Youcanalsoteaseatwhat’sbehindthead. Example:Ineverwouldhavethoughtof#2. Example:I’vebeencookinggourmetdinnersfor7yearsandI’veNEVERseena

productquitelikethis. Intriguingcommentslikethisreallymakeyourpostsstandout.Theycreatea

cliffhangereffect,wherepeopleHAVEtolearnmore.

EXAMPLE#1 ThisfirstexampleisanadthatI’vebeenrunningforover6monthstogenerateleads

andsalesformyproducts:

Thisisablogpostthataccomplishesafewthings:

1) ItbuildsmycustomaudiencesofpeopleinterestedinFacebookadvertising.2) ItbuildsmycredibilityintheFacebookadsmarketplace.3) Itgetspeopletoopt-intomylist,andthensellsthemproductsandservices.

Noticetheheadlinegivesabenefit(somethingtheycanaccomplish),whilealso

creatingintrigue(“whatdoesGooglehavetodowithFacebook”). Theimagehasthe“PersonofInterest.” Thetextabovetheimagecreatescuriosity:“Whyaren’tmorepeopleusingthisstrategy?” Thenewsdescription(underneaththeheadline)continuestocreateintrigue. EXAMPLE#2 ThissecondexampleisfromawebinarpromotionIranawhileback:

Thisadsentpeopletoablogpost,whichthengotthemtoregisterforawebinarwhere

Isolda$697product.

NoticehowtheheadlinecreatesINSTANTintrigue:“HeCouldn’tHavePredicted

This.”Peoplearewondering…”predictedWHAT?” Thenewsdescriptionunderneathcontinuestocreatecuriosity. Theimageshowsa“PersonofInterest.”Whoisthisladyandwhyisshesoemotional/

shocked/excited? Thetextabovetheimagecallsoutmyaudienceandtellsthem,“youneedtoreadthis.” EXAMPLE#3 Thethirdexampleisaphysicalproductwearesellinginthefitnessniche.

Duetothehighcompetition,Icannotshowtheentiread.

Hereisproofofhowviralthisadhasgone: Thisisaphotoad,andthepictureshowsacustomeractuallyusingourproduct. Thetexttellspeoplethatthisisanactualcustomersuccessfullyusingourproduct,and

theycanhavesuccessusingittoo. Wethenhaveacall-to-actionandanincentivetobuysoon.