charlie kojis jackson jacka opes. jackson, mississippi no team in area 200,000 in jackson over 3...
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Charlie Kojis
Jackson
Jacka opes
Jackson, Mississippi
• No team in area
• 200,000 in Jackson
• Over 3 million in MS
• Median Age: 33.4
• Mostly African-American
• Largely Single
Target MarketsPrimary Target Market-Demographics• Men• Single• Mid to low income• Favoring African-Americans• High school Education• 25 to 30 years old-Geographics• Urban-Psychographics• Interest in football, sports• Party life-style
• Secondary Target MarketDemographics• Married Men (Families)• 1 to 4 children• Favoring African-Americans• 35 to 50 years old• Middle Income• High school or College educatedGeographics• Urban or SuburbanPsychographics• Interest in sports• Looking for family-friendly activities
Sponsorships
• Dr. Pepper– Stadium Naming Rights– $165 million/10 years– Exclusive Beverage Provider
• Combos Snacks– Official Snack Food– Provide all Combos Concessions
Merchandise
• Hooded Sweatshirt– $35
• Antler Visor– $15
• Jackalope Bobblehead– $12
• Official Sideline Cap– $20
PayrollEmployee
Type# of
Workers
Rate of Pay Hours Worked
Total Expense
Player 53 $770,000/year N/A $40,810,000
Coach 16 $400,000/year N/A $6,400,000
Front Office 20 $100,000/year N/A $2,000,000
Concessions 60 (10 @ 6 stands)
$8.50/hour 5 $25,500
Ticket Gate 30 $8.50/hour 5 $12,250
Security 25 $15/hour 5 $18,750
Marketing 5 $60,000/year N/A $300,000
Finance 5 $60,000/year N/A $300,000
Other Areas 15 $50,000/year N/A $750,000
$50,616,500
BudgetArea Expenses Revenue Total
Stadium Construction
$450,000,000 N/A $420,000,000
Public Stadium Financing
N/A $125,000,000 $120,000,000
Utilities $22,500 N/A $22,500
Payroll $50,616,500 N/A $50,616,500
Stadium Naming Rights
N/A $165,000,000 $16,500,000
Sponsorship Deals N/A $12,000,000 $12,000,000
Ticket Sales N/A $36,000,000 $36,000,000
Concessions N/A $1,200,000 $1,200,000
Advertising $1,000,000 N/A $1,000,000
TV Revenue N/A $45,000,000 $45,000,000
$86,415,500
Money Need: $8,641,550
Thank You
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