charette_design marketing
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Charette
Design marketing or what needs Charette meets
Saturday, 1 October 2011
What is the essence of design ?How does Charette work to achieve this essence ?
Saturday, 1 October 2011
Design is about:
effectiveness
simplicity
emotion
Saturday, 1 October 2011
EFFECTIVENESS
per definition is getting things done, i.e. meeting targets
Charette creates design to get results, not to look pretty
Effective design is not about appearance, it is about the essence behind this appearance
Design is the product itself and an invitation to use that product
Saturday, 1 October 2011
To be effective, is to have structure.
To have structure, is to present ideas.
And structure is the idea that a designer incorporates in his/her product.
Charette designs reveal that structure and the underlying idea.
Design is not an end goal, it is means to sell ideas.
How is effectiveness achieved ?
Saturday, 1 October 2011
Effective Ideas
Before Charette design project is started, its main ideas are outlined.
A leading idea is then chosen to govern the project development.
Each project is named after its leading idea.
Members ensure at all times that the design created represents that main idea.
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SIMPLICITYbut not simple
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Simplicity is about pure ideas implied in a product
Interaction with Charette designs is aimed to be:
easy
useful
pleasant
Integration of new technologies in Charette designs seeks this freedom of complexity and the achievement of simplicity
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Good design speaks f o r i t s e l f , w i t h o u t language use
Charette Designs are Easy
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Charette Design is Useful
Good design satisfies p e o p l e ’ s n e e d s requi r ing the least efforts from them
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Charette design is pleasant
Peop le base the i r choices by preferring pleasure to pain.
C h a r e t t e D e s i g n pursues that concept by making pleasure the only option
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Design is EmotionCharette design connects to people’s emotions
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Great design evokes Emotion and Optimism
Convinced that at the centre of design stands the human experience, Charette.....
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designs its products not simply to meet people’s needs, but to connect products with experience
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to form memories from this experience and relate them to emotions valued by consumers
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to incorporate those emotions and memories in the design of the product itself
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recognises 4 kinds of pleasure a product could invoke
Charette has adopted Partick Jordan’s model of designing pleasurable objects and.....
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Physio-pleasure
Achieved by:
sounds
smells
taste
touch
sights
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Socio-pleasure
d e r i v e d f r o m i n t e r a c t i o n w i t h others through:
c o m m u n i c a t i o n using the product
c o m m u n i c a t i o n concentrated on the product
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Psycho-pleasure
deal ing w i th the e m o t i o n a l s t a t e people experience w h i l e u s i n g t h e product
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Ideo-pleasure
reflect ion on the experience brought by the product
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Based on that.....
Charette decides what and how to design
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Charette
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