chapter 6 show
Post on 01-Jul-2015
165 Views
Preview:
DESCRIPTION
TRANSCRIPT
A franchise is any arrangement in
which the owner of a trademark,
trade name or copyright has
licensed others to use it in selling
goods or services.
FRANCHISEE: A franchisee or
purchaser of a franchise is legally
independent but economically
dependent on the integrated
business system of the franchisor.
The franchisor is seller of
the franchise.
Leonard J. KonopaJournal of Marketing , Vol. 27, No. 2 (Apr., 1963), pp. 35-37Published by: American Marketing AssociationArticle Stable URL: http://www.jstor.org/stable/1248369
Leonard J. (1963) describes a franchise as a process which involves a manufacturing firm’s selection of a specific or limited amount of retail outlets to distribute their products in a specific manner.
top related