chapter 3 business plan miss dinnella. 3.1 why is a business plan important? the business plan...

Chapter 3 Business Plan

Miss Dinnella

3.1 Why is a Business Plan Important?

The Business Plan

• Business Plan- a written document that describes all the steps necessary for opening and operating a successful business

• As we go over this chapter make a list of the items that you will need to develop and research for your business plan

A business plan does the following:

-Describes what your business will produce, how you will produce it, and who will buy your product or service

-Explains who will run your business and who will supply it with goods

-States how your business will win over customers from competitors and what your business will do to keep customers

-Provides detailed financial information that shows how your business will succeed in earning a profit

Purposes of a Business Plan

1. A business plan explains the idea behind your business and spells out how your product or service will be produced and sold

2. A business plan sets specific objectives and describes how your business expects to achieve them

3. A business plan describes the backgrounds and experience of the leadership team of the business

cont

1. A business plan explains the idea behind your business and spells out how your product or service will be produced and sold

-To convince banks or investors you will need a product or service that is one better than competition something that makes you stand out. You will need to identify your target customer

cont

2. A business plan sets specific objectives and describes how your business expects to achieve them

-Sales projections for the short term (1 year)

-Medium term (3-5 years)

-Long term (5-future)

-Describes what products and services will be introduced over the next five years and sets forth-future plans

cont

3. A business plan describes the backgrounds and experience of the leadership team of the business

-How well can you meet your objectives

-Provide good information on your background and experience of the people running your business

-Provide more funding the more knowledgeable your leadership team

Importance of a Business Plan

1. A business plan makes you think about all aspects of your business

-To think of phases of your business

2. A business plan may help you secure financing for your business

-More reason to get financial backing from a loan or bank

3. A business plan helps you communicate your ideas to others

-If you communicate your ideas well on paper you will also convince readers that your business can and will succeed

4. A business plan can serve as a tool for managing your business

-Help you make decisions

3.2 What Goes Into a Business Plan

A business plan should contain three basic components-

1. Introductory Materials

2. Main body

3. Appendix

The main body of the business plan will contain the bulk of the information about the business idea. It provides details on how the business will succeed.

The main body should be organized into the following

components:

1. Introduction

2. Marketing

3. Financial Management

4. Operations

5. Concluding Statement

1. INTRODUCTION

- A detailed description of the business and its goals

- The ownership of the business and the legal structure

- The skills and experience you bring to the business

- The advantages you and your business have over your competitors

Detailed Description

• Describing how you came up with your idea. Outline for short term, medium term and long term goals.

Ownership and Legal Structures

Detailing the form of your ownership (i.e. sole proprietorship, partnership or corporation)

Who will make up your leadership team

*This section is important because it effects how your business is run and looks for obtaining financing

Skills and Experience of the Leadership

TeamA written summary of owner(s) of the business

(include paid work, experience, and hobbies)

Advantages

List company’s advantages over competition-Performance

-Quality

-Reliability

-Price

-Promotion

-Public image or reputation

2. MARKETING

The marketing section of your business plan should describe the products and/or services you will offer, the market, the industry, and your location.

Products/services

Explain your products/services and how they differ from the others in the market

Market

who your prospective customers are, how large the market is for your product or service, and how you plan to enter that market, and how you plan to deal with competition

 Industry

Include the following• External factors affecting your business, such

as high competition or a lack or certain suppliers

• Growth potential of the industry, including growth forecasts

• Economic trends of the industry• Technology trends that may affect the industry

Location

Exactly where your business location will be

3. FINANCIAL MANAGEMENT

1. Identification of Risks

-Typical risks include competitors cutting prices, costs exceeding projections, and demand for your product or service declining over time

2. Financial Statements

-Pro Forma Financial Statement-based on projected revenues and expenses

3. Funding Request and Return on Investment

-How you need to borrow money and how investors can earn on their investment with your company

4. OPERATIONS

How the business will be ran on a day-to-day basis and discuss hiring and personnel procedures. Include information on insurance and lease or rental agreements.

Describe the equipment that will be necessary for production of your products or services and how the products or services will be produced and delivered.

• Harvest Strategy-exit strategy, is the way an entrepreneur intends to extract, or harvest, his or her money from a business after it is operating successfully

 5. CONCLUDING

STATEMENT

Summarize the goals and objectives you have for your business. Emphasize your commitment to the success of the business

Complete the Business Plan

INTRODUCTORY ELEMENTS

1. Cover Letter

-The cover letter for your business should include, your name, the name of your business, and your address and telephone number

-It should briefly describe your business, its potential for success and he amount of capital you need (had out student example)

2. Title Page

-Name of your company, the date, the owner of the company, the title of the owner, and the address and phone number of the company

INTRODUCTORY ELEMENTS cont

3. Table of Contents

-A listing of the material in the publication (similar to a table of contents)

4. Statement of Purpose

-A brief explanation of why you are asking for a loan and what you plan to do with the money

5. Executive Summary

-Short restatement of the report; should capture the interest of its readers

3.3 How to Create an Effective Business Plan

• Research the Business Plan 

• Need to convince readers you have come up with a practical business idea. Include, information and data from objective sources to show that your idea is founded on solid evidence.

• Most Entrepreneurs spend 50 to 100 hours developing their business plans.

Community, Government and

Professional Resources

You will need to seek advice from others when creating your business plan. Available resources are the SBA, SBDC, SCORE and trade associations.

SBA (Small Business Administration)

• is an independent agency of the federal government that was created to help Americans start, build and grow business. Provides aid and counsel for small business owners.

SBDC (Small Business Development Center)

• provides management assistance to current and prospective small business owners. Counselors from the SBDC provide free one-on-one assistance in developing a business plan. They also provide inexpensive workshops on topics that may help you develop your plan

SCORE (Service Corps of Retired Executives)

• made up of more than 12,000 retired executives who volunteer their time to provide entrepreneurs with real-world advice and know-how. They provide free confidential advice that could be helpful to you as you prepare your business plan.

Trade Associations

• Organizations made up of professionals in a specific industry. They provide information, education, and networking opportunities to individuals in their industry.