chapter 11 management skills 1 section 11.2 management functions marketing essentials

Chapter 11 Management Skills 1

Chapter 11 Management Skills

Section 11.2 Management Functions

Marketing EssentialsMarketing Essentials

Chapter 11 Management Skills 2

SECTION 11.2SECTION 11.2

What You'll LearnWhat You'll Learn

The three functions of management

The management techniques used by effective managers

How to motivate employees through a system of rewards

Management FunctionsManagement Functions

Chapter 11 Management Skills 3

SECTION 11.2SECTION 11.2 Management FunctionsManagement Functions

Why It's ImportantWhy It's Important

The concept of management is changing. It is allowing more employees to fulfill management functions, whatever their job titles.

Understanding the functions of management will help you to excel in any career you choose.

Chapter 11 Management Skills 4

SECTION 11.2SECTION 11.2 Management FunctionsManagement Functions

Key TermsKey Terms

planning

organizing

controlling

mission statement

Chapter 11 Management Skills 5

SECTION 11.2SECTION 11.2 Management FunctionsManagement Functions

All managers perform certain basic functions:

What Managers Do

planning

organizing

controlling

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SECTION 11.2SECTION 11.2 Management FunctionsManagement Functions

Investigate All Options

All management functions involve making decisions. In order to reach wise decisions on complex questions, it’s important to consider all the options. A process like this can help assure that decision-makers not leave out important considerations. What could happen if the problem is not well defined at first? How will these steps help you make decisions in your own life?

Chapter 11 Management Skills 7

SECTION 11.2SECTION 11.2 Management FunctionsManagement Functions

Planning

Planning involves deciding what will be done and how it will be accomplished.

Good management planning is realistic, comprehensive, and flexible. It includes plans for the short- and long-range uses of people, technology, and material resources.

Chapter 11 Management Skills 8

SECTION 11.2SECTION 11.2 Management FunctionsManagement Functions

Organizing

Organizing is a coordinated effort to reach a company's planning goals. It involves:

assigning responsibility

establishing working relationships

staffing

directing the work of employees

Chapter 11 Management Skills 9

SECTION 11.2SECTION 11.2 Management FunctionsManagement Functions

This chart shows a company organized along traditional vertical lines. How would the chart differ if the company were organized horizontally?

Vertical or HorizontalPresident

Vice PresidentInformation

Systems

Vice PresidentResearch and DevelopmentDepartment

Vice PresidentManufacturing

Department

Vice PresidentMarketing Department

Vice PresidentAccounting

and Finance Department

Vice PresidentHuman

Resources Department

ManagerProduct Planning

ManagerMarketing Research

ManagerSales

ManagerAdvertising

and Promotion

Sales Regionsand

Representatives

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SECTION 11.2SECTION 11.2 Management FunctionsManagement Functions

Controlling is the process of comparing what you planned with actual performance. It involves three basic activities:

Controlling

Setting standards.

Evaluating performance according to those standards.

Solving any problems revealed by the evaluation.

Chapter 11 Management Skills 11

Mission Statement

SECTION 11.2SECTION 11.2 Management FunctionsManagement Functions

A mission statement is designed to outline the goals and values of a company. Do you think a mission statement helps inspire employees to do their best work for a company?

M I S S I O N S T A T E M E N T

ederal Express is committed to our PEOPLE-SERVICE-PROFIT

PHILOSOPHY. We will produce outstanding financial returns

by providing totally reliable, competitively superior global air-ground

transportation of high-priority goods and documents that require rapid,

time-certain delivery. Equally important, positive control of each

package will be maintained utilizing real-time electronic tracking and

tracing systems. A complete record of each shipment and delivery

will be presented without request for payment. We will be helpful,

Courteous, and professional to each other and the public. We will

Strive to have a satisfied customer at the end of each transaction.

David Bronczek

Chairman and CEO

F

Chapter 11 Management Skills 12

SECTION 11.2SECTION 11.2 Management FunctionsManagement Functions

The most effective management techniques are usually a matter of common sense:

Effective Management Techniques

Give clear directions.

Train new employees well.

Be consistent.

Treat employees fairly.

Be firm when necessary.

Set a good example.

Delegate responsibility.

Foster teamwork.

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SECTION 11.2SECTION 11.2 Management FunctionsManagement Functions

The more people feel appreciated, the harder they will work. Managers should:

Employee Motivation

Provide frequent feedback and yearly evaluations.

Identify goals and reward employees who contribute to those goals.

Reward smart work, not busy work.

Suggest ways to improve job performance.

Encourage creativity. Reward employee loyalty

by investing in continuing education for employees and promoting from within.

Chapter 11 Management Skills 14

SECTION 11.2SECTION 11.2 Management FunctionsManagement Functions

The business world is expected to experience many changes in the 21st century, including:

Product life cycles will be shorter. There will be fewer projects led by one executive. Marketing and sales will continue to be the fast track

to top management. International experience will become increasingly important for advancement.

New technology and customer satisfaction will become greater priorities.

New leaders will be more culturally diverse.

Leadership in the 21st Century

Chapter 11 Management Skills 15

11.2 ASSESSMENTASSESSMENT

Reviewing Key Terms and Concepts

1. What are the basic functions of management?

2. What is the value of employee orientation?

3. What does it mean to delegate responsibility?

4. What are two ways to reward employee loyalty?

Chapter 11 Management Skills 16

11.2 ASSESSMENTASSESSMENT

Thinking Critically

How could a manager's openness to suggestions from employees influence employee loyalty to a company?

Chapter 11 Management Skills 17

CONTROLLING

11.2 Graphic OrganizerGraphic Organizer

Management Functions PLANNING

GOALS

LEADING

ORGANIZING

Chapter 11 Management Skills 18

End of Section 11.2

Marketing EssentialsMarketing Essentials