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CHANGING THE FACE OF BUSINESS IN INDIA

CUSTOMER LOYALTY PROGRAMME

INDIA -THE MOST INTERESTING COUNTRY IN WHICH TO DO BUSINESS

Economic liberalisation already delivering results

Rising affluence / net disposable income of expanding middle class

A global economic leader by mid-2020s

Palpable confidence in the retailing sector, particularly the top-end

Exciting backdrop for retail entrepreneurs and service providers

Ever-widening range of merchandise offerings for consumers

DYNAMIC INDUSTRY

CHALLENGES BEING FACED

Innovations in store format, venues, and service compete vigorously

Sustainability? Relatively short life cycle of some new businesses

Fragmented marketing strategies with multiple “loyalty” offerings

Varied discount offerings with no effective CRM for customer retention

DOES OFFERING DISCOUNTS

ENSURE CUSTOMER LOYALTY?

BUSINESSDISCOUNT

APPS

BUSINESS

KNOW YOUR APP KNOW YOUR CUSTOMER

CRM

DYNAMIC SOLUTION

CUSTOMER LOYALTY PROGRAMME

Evaluate their shopping patterns & behaviour

Know you customers

Communicate effectively with them

Make them feel recognised and valued

Reward them with special offers – merchandise and financial

3xSatisfied customers will recommend a

business to an average of 3 other people

10xPeople are 10x more likely to trust word of

mouth advertising than traditional print media

LOYALTY PROGRAMME

HOW IT GROWS YOUR BUSINESS

Encourage customers to spend more each time

Encourage customers to shop more often

Attract new customers to your business

Market more effectively – to existing and new customers

Protect your market share – often forgotten !

7xIt costs up to 7 times more to gain a new

customer than it does to retain one.

ONE OF THE WORLD’S BIGGEST

LOYALTY PROGRAMMES – NOW IN INDIA

Hubert FreidlCEO Lyoness International

Established: 2003Employees: 1,000Countries: 47

Loyalty Merchants: 60,000Points of acceptance: 300,000Customers: 6,000,000

LYONESS

INTERNATIONAL AG

SHOP, BENEFIT AND DO GOOD

CREATE UNIQUEBENEFITS FOR YOUR BUSINESS

Loyal customers produce higher revenues

Your own unique branded loyalty card, accepted worldwide

Low cost, high impact customer engagement

Effective & targeted marketing

Additional benefits from your customers’ purchases

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Approved by Cashback-Solutions International

CREATE A CASHBACK CARDFEATURING YOUR BUSINESS DESIGN

INTRODUCING YOURCUSTOMER LOYALTY PROGRAMME