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Changing TheConversation: Microsoft Private Cloud

Mirad MaglicTechnology StrategistMicrosoft

6/10/2011

2

By using Microsoft cloud services, we can deploy a comprehensive, optimized private cloud infrastructure that delivers the control and agility that enterprise customers want.

Rand MorimotoPresident

Convergent Computing

3

Industry Transformations

Mainframe

4

Industry Transformations

Mainframe

Client / Server

5

Industry Transformations

WebClient / Server

6

Industry Transformations

Web

Virtualization

7

Industry Transformations

Virtualization

What will that next

transformation be?

8

Industry Transformations

What will that next

transformation be?

IT as a Service

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Industry Transformations

IT as a Service

IT as a Service

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The Next Transformation - Cloud Computing

Agility FocusEconomics Elastic Usage BasedSelf ServicePooled

Resources

Your Challenges Today

of IT budgets is spent maintaining inflexible & siloed datacenter equipment Infrastructure

Complexity: The average $1 billion company maintains 48 disparate financial systems and uses 2.7 ERP systems

Server Sprawl: Dedicating servers

to single applications

Application Developer:

“IT slows me down.”

Business Owner: “I can get it better, faster, cheaper if I work around IT.”

Compliance and Security: Often cited as top concerns for IT.

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The Path to Cloud Computing

IT as a Service

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The Path to Cloud Computing

The Public Cloud

IT as a Service

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Microsoft’s Public Cloud Learning

Extreme Standardization

SLA-Driven Architecture

Process Maturity

Delegation & Control

Re-imagined Processes

Automation Change Control

Scale Out Application

Customer Self Service

The Public Cloud

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Microsoft’s Public Cloud Learning

The Public Cloud

Extreme Standardization

SLA-Driven Architecture

Process Maturity

Delegation & Control

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Microsoft’s Public Cloud Learning

The Public Cloud

The Private Cloud

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It Is Possible Today

The Private Cloud

41% of customers today use a combination of Private and Public Clouds

“Microsoft (Cloud Computing) Raises the Bar – Possibly Beyond the Reach of Others?”

Al Gillen, VP, IDC

“… the cost savings and

integrated management

tools inherent in a Microsoft solution

justified a total migration to Hyper-

V.”

Egbert Fichtler, Head of IT

Infrastructure

Miele

China Telecom got its first Internet Datacenter up and running in just six months—half the time it would have taken using VMware.

“Businesses are experiencing speed-to-market and cost containment pressures lifting with cloud computing. It is fast and cheap.”

Accenture

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The Private Cloud Defined

It’s cloud dedicated to you.

CustomizableControl

Elastic Usage BasedSelf ServicePooled

Resources

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The Microsoft Private Cloud Is…

All About the App

Cross Platform From the Metal Up

Best-In-Class Performance

Cloud On Your Terms

The Microsoft Private Cloud Is…

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All About the App

Cross Platform From the Metal Up

Best-In-Class Performance

Cloud On Your Terms

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All About the App

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All About the App

Apps Power Your Business

In addition to managing servers or virtual machines, Microsoft’s private cloud solution provides deep application insights to enable agile and predictable application services

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All About the App

Provision Standardized Application Services

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Provision Standardized Application Services

HIGHLY RELIABLE AND PERFORMING APPLICATION SERVICES

010010101101010010101

Highly reliable and performing application services

All About the App

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Simplify Application Management

Server Application Virtualization

Easily Upgrade Applications

All About the App

Demo: Provisioning Standardized Application Services for Your Private Cloud

Demo: Deliver Predictable Application SLA’s with Deep Monitoring Insight

The Microsoft Private Cloud Is…

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All About the App

Cross Platform From the Metal Up

Best-In-Class Performance

Cloud On Your Terms

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Cross Platform From the Metal Up

OPERATING SYSTEMS

MULTI-HYPERVISOR MANAGEMENT

APPLICATION FRAMEWORKS

3RD PARTY MANAGEMENT

XenServer ESX

HYPER-V CLOUD FAST TRACK

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HARDWARE PARTNERS Fast Track

Cross Platform From the Metal Up

Deep integration with OEMs providing insight and actions to account for hardware changes1 Provision your private cloud across multiple hypervisors, including Hyper-V, XenServer and VMware V-sphere2 Support for your server operating systems, including deep insight for Windows and Linux3

OPERATING SYSTEMS

3RD PARTY MANAGEMENT

Take advantage of existing datacenter investments with 3rd party integration4Build, run and extend your enterprise applications on the Microsoft private cloud regardless of the development framework you choose

5

APPLICATION FRAMEWORKS

MULTI-HYPERVISOR MANAGEMENT XenServer vSphere

Demo: Provisioning Standardized Private Cloud Fabric

Demo: Process Automation and Monitoring for Heterogeneous Environments

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The Microsoft Private Cloud Is…

All About the App

Cross Platform From the Metal Up

Best-In-Class Performance

Cloud On Your Terms

Best-In-Class Performance

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Concurrent SharePoint Users

450,000+OLTP Users

80,000Mailboxes

20,000It’s clear that Hyper-V R2 SP1 can be used to virtualize tier-1 data center applications with confidence. – Enterprise Strategy Group Research, Mark Bowker

Tremendous Momentum for Hyper-V

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Change in hypervisor market share over the past 3 years

Source: IDC WW Quarterly Server Virtualization Tracker, March 2011. Data represents x86 + EPIC based servers

“With Hyper-V, Target can reduce our stores’ server footprints without sacrificing the mission-critical application performance that contributes to a superior retail experience for our guests.”

Jeff Mader, Vice President, Target Technology Services

30%

20%

10%

0%

Microsoft

VMware

Industry Recognition

Source: Gartner (June 2011): Publication Date: 30 June 2011/ID Number: G00213635, © 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved.

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from (client name).

Gartner: Microsoft a Leader in x86 Server Virtualization Infrastructure

The Microsoft Private Cloud Is…

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All About the App

Cross Platform From the Metal Up

Best-In-Class Performance

Cloud On Your Terms

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Cloud On Your Terms

Public CloudPrivate CloudTraditional

Identity

Management

Development

Highly Virtualized Datacenter

Virtualization

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Cloud On Your Terms

Identity Management Development Virtualization

Common Tools

Public CloudPrivate CloudHighly Virtualized Datacenter

Traditional

Visibility and Control Empowerment

Identity Management Development Virtualization

Common Tools

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Cloud On Your Terms

Familiar & easy-to-manage identity infrastructure.

Common identity provides consistent sign-on and access

control for your corporate resources.

Familiar & Consistent

Public CloudPrivate CloudTraditional Highly Virtualized Datacenter

Identity Management Development Virtualization

Common Tools

41

Cloud On Your Terms

Secure and compliant access

to corporate resources.

Public CloudPrivate CloudTraditional Highly Virtualized Datacenter

Single sign-on for application services

that may span private and public clouds.

Identity Management Development Virtualization

Common Tools

42

Cloud On Your Terms

Public CloudPrivate CloudTraditional Highly Virtualized Datacenter

Empower your app owners with application self-service across

clouds.

Identity Management Development Virtualization

Common Tools

Full visibility and control across hybrid environments – “single pane of glass.”

43

Cloud On Your Terms

Public CloudPrivate CloudTraditional Highly Virtualized Datacenter

Provision and manage application

services across clouds.

Identity Management Development Virtualization

Common Tools

44

Cloud On Your Terms

Public CloudPrivate CloudTraditional Highly Virtualized Datacenter

Identity Management Development Virtualization

Common Tools

45

Cloud On Your Terms

Public CloudPrivate CloudTraditional Highly Virtualized Datacenter

Enable application portability.

Identity Management Development Virtualization

Common Tools

Demo: Empower Your Business “Single Pane of Glass” Across Private and Public Clouds

Demo: Familiar and Consistent Application Monitoring Across Private and Public Clouds

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Reliability in our technology, including our POS and replenishment applications, is very important to helping us deliver on our ‘Expect More. Pay Less.’ brand promise.

Amy Reilly Spokesperson

Target

Target: A Case Study

Building Your Path to the Private Cloud

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On-premises Private Cloud Pre-configuredPrivate Cloud

Hosted Private Cloud

Hyper-V CloudMicrosoft Private Cloud Solutions

Hyper-V CloudDeployment Guides

Hyper-V Cloud Fast Track

Hyper-V Cloud Service Providers

Hyper-V Cloud Accelerate

MPN Hyper-V Cloud Partners Hyper-V Cloud Services

Dep

loym

en

t O

pti

on

sP

rog

ram

s

52

Hyper-V Cloud Fast Track Reference Architecture

StorageNetworkComput

e

Private Cloud Reference Architecture

With VMware,the more VMs/server the higher the cost

Cost of Microsoft Private Cloud vs. VMware

Customer Economics for Private Cloud

Microsoft VMware$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

Enrollment for Core Enrollment (Datacen-

ter), $770K

Windows Server (Datacenter), $703K

vSphere 4.1 Ent. Plus + vCenter, $1,036K

Private Cloud, $667K

Cost

(Thousa

nds)

3.1X

Assumes 12:1 consolidation ratio, 1000 VMs, 84 hosts with 2 CPU each, costs shown for 3 years for License and Maintenance

Microsoft- Enrollment for Core Infrastructure datacenter, Select A ERP 3 Yr./Processor- $4584 Windows Server Datacenter, Select A ERP 3 Yr. L/SA/Processor- $4182

With Microsoft,run unlimited VMs/server at

the same cost

Microsoft Services for Hyper-V Cloud Provides:

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Assessments

Proof of Concepts Deployments

Flexible Private Cloud Solutions

Extensible Platform for Applications &

Services

Industry Leading Cloud Design

Principles

Hyper-V Cloud Services from

Cloud On Your Terms: Licensing Mobility

Applications

Infrastructure as a Service

Offer option of Partner hosted cloud

Enhance customers’ investments

Aligning licensing for the Cloud

License Mobility to the Cloud• Flexibility to deploy & use server VL licenses with SA in service provider datacenters• Products include SQL Server, Exchange Server, SharePoint Server, Dynamics CRM• SALs for SA enhancements

Effective July 1, 2011

For Customers, License Mobility provides you the flexibility to deploy certain application server software on-premises or in the cloud to take advantage of the lowest cost infrastructure for changing business priorities.

For Service Providers, it enhances business opportunities by granting deployment flexibility to the large installed base of Microsoft Volume Licensing customers with SA. Additionally, Service Providers can use a single infrastructure to support their business.

On-Premises Infrastructure &

Applications

IaaS CloudHosting Services

Shared/ virtualized infrastructure managed by cloud provider

Hyper-V Cloud Service Provider Program

Slide 56

• 161 Partners • Common tools across your on-premises

and hosted environments• Wide range of hosted cloud offerings

• Customized SLAs• Option to extend to Windows Azure

for added scale

Hyper-V Cloud Service Providers:

Hyper-V Cloud Partners on the Microsoft Partner Network

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Find a partner with proven skills in virtualization and private cloud

computing through PinPoint

Contact a Microsoft® Certified Partner And Get Started Today!

Partners

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Even after five years of building up our VMware environment, the cost savings and integrated management tools inherent in a Microsoft solution justified a total migration to Hyper-V.

Egbert FichtlerHead of IT Infrastructure

Miele & Cie

Miele & CIE: A Case Study

60

Resources

Let Us Assist You With Your Cloud Strategy:

www.microsoft.com/services/cloud

Learn More – Visit Cloud Power Website:

www.microsoft.com/cloud

Contact A Partner To Get Started Today:

www.pinpoint.microsoft.com

1

2

3

Download the System Center Betas:

www.microsoft.com/systemcenter/en/us/try-it4

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Learn More About Our Cloud Offerings

Microsoft Office 365®

http://www.office365.com

Microsoft Dynamics® CRM Onlinehttp://crm.dynamics.com

Windows Azurehttp://www.windowsazure.com

System Centerhttp://www.microsoft.com/systemcenter

Windows Server Hyper-Vhttp://www.microsoft.com/hyperv

Windows Intune®

http://www.microsoft.com/windows/windowsintune

SQL Azurehttp://www.sqlazure.com

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Thank You!

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