changing landscape of business

The Changing Landscape

Mohit Chhabramohit@chhabra.co.in

The “Market Landscape” is changing rapidly

Marketers are struggling to respond!

Getting through your audience is becoming increasingly difficult!

Prof. Robert PutnamHarvard

We are experiencing a lack of belonging that stems from a decline in social capital.

RoI on Marketing is falling

Marketing campaigns are taking too long to create

Beyond Marketing…

Changing dynamics of customer –manufacturer interaction

The way competition comes at companies

Biggest challenge is the growing influence of technology

Biggest challenge is the growing influence of technology

That was one of the old IBM hard drives,

not a vacuum cleaner

Technology is the greatest catalyst for change in marketing.Although technology changes, its role never does. Its always the agent of economic and social change.

Regis McKennaTotal Access

Regardless of other economic trends, technology itself has no brakes nor an OFF button, so the new world is unlikely either to slow down …has a long way to go before it comes into full flower

Harold LeavittStanford Graduate School of Business