chamberlain marketing group capabilities overview

Chamberlain Marketing GroupCapabilities Overview

2011

Corporate Identity IndustryCMG – The Tip of the Iceberg!

Top 1% of Suppliers in the Promotional

Products & Incentives Industry

CMG Company Overview

Founded in 1984 with 25 years of experience as full service

agency

Vertically integrated to serve customer’s needs

Michigan’s largest Promotional Products Company

CMG Company Overview•Full service/vertically integrated service provider

•Creative services•In-house production•E-commerce/IT•Global procurement and merchandising•Incentive and recognition management•Fulfillment and customer services•Finance and administrative•Legacy Buying Group

A few of the customers we serve…

CMG Facilities Tour

Custom e-Commerce Solutions

e-Commerce Highlights• Fully integrated online ordering

• Online, real-time inventory

• Secure financial transactions

• Automatic order tracking and acknowledgement

• Multi-tiered pricing

• Electronic gift certificates

• Administrative module with reporting 24/7

Program Management• Understanding client’s critical business issues

• Needs analysis

• Current situation

– Branding objectives

– Process and systems

– Geographical considerations

– Resource allocation

• Establish an objective-based action plan

Required Action Timeline

• Design and development with client input

• 60-day development timeline

• Ongoing communication with client

– Scope changes are tracked

• Transition plan

Program Launch & Marketing Strategies

Develop Program Marketing Plan

Program Launce & Marketing Strategies

• Provide incentives & promotions to register on eStore

• WebEx eStore Demonstrations

• Attend meetings when appropriate

Program Management

• Provide marketing & communications support to launch new programs

– Company newsletter

– E-mail blasts

– Marriage mailings

Emerging & Growing Trends

•Just In Time Inventory

•Rebate Processing

•ECO Apparel & Products

•Direct Importing

•Item Personalization

• Questions?

• Next Steps?