chamber extinction: how to ensure your chamber is here to stay

Chamber Extinction: How to Ensure Your Chamber is Here to Stay

• Former Chamber President/CEO

• Doubled the size through Social Media

• Speaker - State, national, and international American Chamber of Commerce Executives (ACCE) Western Association of Chamber Executives (W.A.C.E.) Chamber Executives of Ontario (CEO) New England Association of Chamber Executives (NEACCE) Northwest Chamber Leaders Conference (NWCL)

• Author of 3 books

• Faculty of U.S. Chamber Institute

• MBA, Member of ACCE, W.A.C.E.

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Chamber Extinction

How to Ensure Your Chamber is Here to Stay

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“It is not the strongest of the speciesthat survives, nor the most intelligent.It is the one that is most adaptable to change.”

– Charles Darwin

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Data/Research

• 2007 & 2012 Schapiro Reports - Real Value of Joining a Local Chamber of Commerce

http://www.acce.org/news/2012/11/acce-news/survey-chamber-membership-is-effective-business-strategy/

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Chamber Relevancy

“When consumers know that a business is a member of the local chamber, there is now a 49% increase in favorability toward that business (up from 44% in the 2007 study).”

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“…two-thirds of consumers believing that being actively involved in the chamber is an effective strategy for enhancing a business’ reputation…”

The Chamber’s Brand

• …86% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development (82% in 2007).

• “The results of the 2007 and 2012 Schapiro studies are clear: Positive perception increases among consumers and business owners when a business is known as a member of the local chamber of commerce…”

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Relevancy to YOUR business?• Steve Snyder, W.A.C.E.

11,000 members answered this question.

“On a scale of 1-9, with being highest…

How relevant is the XYZ chamber to YOUR business?”

High (7,8,9) - 39%Mid (4,5,6) – 43%Low (1-2-3) – 19%

1 of 5 members said not very relevant

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3 Mega-Trends

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Mega Trend #1. Decline of the Marketing Funnel

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#2. The Exit of Qualified Workers

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Used with permission. Mark Lautman

Economic Development Death Spiral

frankjkenny.com/chamber-pro-will-your-community-go-into-an-economic-development-death-spiral/

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Who’s going to tell your community’s story?

#3. Time Poverty & Competition

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2 Updates

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Update #1• Inclusive Membership Model

Glenwood Springs Clients/stakeholders

Keizer La Habra Gilroy Manhattan

• Semantics

• Freemium

frankjkenny.com/6-reasons-to-consider-them-all-chamber-members/

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Update # 2

Media Company

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74,059 views

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Be a Media Company

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How to Ensure Your Chamber is Here to Stay?

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“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”

- Jack Welch

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Discussion

•Do CEO’s need to take more risks?

•Boards?

•Staff?

Thank You!

Frank@FrankJKenny.com

http://FrankJKenny.com

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