challenges & opportunities in the production & marketing of … · 2017-04-06 · getting...

Challenges & Opportunities in the Production & Marketing

of Fruit & Nut Crops

David W. Lockwood

UT/UGA

2017

Fruit Crops Production

Negatives:

• High risk

• High inputs– Labor

– Management

– Capital

• Relatively little mechanization

• Several years before a return on investment

• Perishable crops

Positives

• Can be done on smaller acreages

• Can utilize hilly land

• Potentially high returns per acre

• High level of interest by consumers in locally produced crops

Getting Started in Fruit Production

• Lag time between planting & 1st crop

– No return on investment

– Determines productive potential of planting over its entire life

• Trees/vines/bushes live for many years

– What you do this year affects what happens next year

• Fruit buds initiated in the growing season of the previous year

• Multiple pests

• Perishable commodity

What to Grow?

• Market demand

• Site limitations

– Winter damage

– Spring frosts

– Pest pressures

– Water: • Quantity

• Quality

• Species– Cold hardiness

– Chilling requirement

• Varieties– Bloom time

– Pest resistance

• Rootstocks– Pest resistance

– Size control

– Precocity

What To Grow?

• What is not being grown in your area?

– Is this an opportunity?

• No competition

• High returns

– Or a Red Flag?• No market demand

• Serious production limitations

• Limited availability of equipment & supplies

What to plant?

Yes Maybe No

Apple Peach Apricot

Pear: European

Asian

Nectarine

Plum

Plumcot

Pluot

Grape: American

HybridsTart Cherry

Sweet Cherry

Aprium

Fig

Blackberry

Raspberry Grape: V. vinifera

muscadine

Blueberry: Rabbiteye

No. Highbush

So. Highbush

Harvest Periods

Crop May June July Aug Sept Oct Nov

Strawberries

Raspberries

Blackberries

Stone Fruits

Grapes

Muscadines

Pears

Apple

Pecans

Tree Crop TimelinePlanting to 1st

cropPlanting to full crop

Life expectancy

Apples(semi-dwarf)

250 – 550 trees/acre

3 to 4 years

6 to 8 years

20+ years

Apples(dwarf)

600 + trees/acre

2 years 5 to 6 years

? (15 + years)

Stone fruits 3 years 5 to 6 years

17 -20 years

Who’s the Boss? (Managerial Needs)

• Fruit production is unique, intense &

needs high levels of management

– Who will be the manager?

• You or an employee

– How capable

– How much time to devote

– Interest level –

• Just a job or a real passion

– Is there a back up person in case the

manager is unavailable

Labor

• How much is available?• Low level of mechanization

• Relatively narrow time window on some operations

• How skilled are they?• Can be left to work without close

supervision

• How consistent are they?• Will you be frequently training new

employees or retraining existing ones?

• How conscientious are they?• Impact current & successive years crops

In It For The Long Haul:Plant ~ 3 to 5% Every Year

• Stable production year after year

–Avoid having everything “over the hill” at the same time

• Ability to keep up with:

–newest varieties

–rootstocks

–training systems

–technologies

Calendar

Jan.

Feb.

Mar.

Apr.

MayJuneJuly

Aug.

Sept.

Oct.

Nov.Dec.

Dormant Spray

Planting

Pruning

Thinning

Fertilizing (2)

Harvest Fertilizing (1)

Clean up

orchard

Pest Control

Site Selection

• Most important decision a

grower can make

• Every aspect of crop development

and marketing will be influenced

by the site

“Live Where You Farm” - - -

NOT

“Farm Where You Live”

David W. Lockwood

Plant Sciences

Univ. of TN/Univ. of GA

S.E. Apple Growers, 2007

Orchard Site Score Sheet• Accessibility

• Full sun

• Elevation

• Slope – aspect and steepness

• Soil Characteristics – drainage (internal & surface), potential rooting depth, fertility

• Water – quantity & quality

• Wildlife

• Adjacent agricultural operations

Market Considerations

• Retail on farm:

–Distance from customers

–Quality of roads

–Easy to find

–Parking

Apples

25 miles

Single lane next

20 miles

?

Elevation

For every 100’ increase in elev.,

expect 5 to 10°F increase in temp.

during a radiation frost event

(also fog)

Components of a

Desirable Site

• Full sun

• Elevation (frost & disease protection)

• Soils:

– pH of 6.0 to 6.5 (4.8 to 5.2 for blueberry)

– High organic matter content

– Well-drained (internal & surface)

– Min. of 30 – 36” rooting depth

– Moderate fertility

• Available water supply

Wildlife Damage

Control

Wildlife Damage to Selected Fruit Crops –1998 Estimate

• Survey conducted by USDA, APHIS, Wildlife Services

• Included 8,850 producers in California, Michigan, New Jersey, New York, North Carolina, Pennsylvania & Washington

• $41 million dollars loss reported

Site Preparation

• Soil testing

• Elimination of noxious weeds

• Remove barriers to good air drainage

• Address poor water drainage areas (if

applicable)

• Remove wild/abandoned fruit near the

planting site

• Establish desired orchard floor cover

Need for Cross

Pollination?

• Strawberries No

• Blackberries No

• Raspberries No

• Grapes:American bunch, French hybrids,

& V. vinifera No

Muscadine Yes (female flowered varieties)

Blueberry Yes

Planning vs. Planting

• A Critical Year In Fruit Production Is The One Prior To Planting – Don’t Cut Corners

– Soil/site preparation (pH, P, K, weeds, air drainage)

– Use reputable nurseries

• Don’t compromise on varieties, rootstocks

–Delay planting, custom propagation

Getting Started

• Start small –

– Makes mistakes on a small scale

– New technology & intense work can be overwhelming

Constantly evaluate your market

• Consider alternative marketing strategies

– Retail vs. wholesale

• Agritourism

• Pick-your-own

• Value added

Ease of Pest Control• Blueberries

– Rabbiteye

– Highbush

• Muscadines

• Blackberries

• Raspberries

• Grapes– American bunch

– French-American hybrid

– V. vinifera

• Stone Fruits

• Apples

Blueberries

• Time to 1st crop: 3 years

• Time to full production: 6 to 8 years

• Expected yield: 8,000 to 10,000 lbs./acre

• Harvest period:

– Mid-June to mid-July for highbush

– Mid-July to Sept. for rabbiteye

• Productive lifespan: 30+ years

Blueberry Production Timeline

Planting

-1 year +1 year +2 years +3 years

Defruit 1st crop –

rabbiteye

Preplant Site

Preparation

C

A

N

E

B

E

R

R

I

E

S

Biennial Life Cycle of

Canes

• Primocane Year

– Cane grows

throughout

summer

– Fruit bud initiation

occurs in late

summer to early

fall

• Floricane Year

– Fruit bud initiation

is completed

– Bloom

– Fruiting

– Cane death

Floricane-bearing

Blackberries

• 2nd year: partial crop

• 3rd and succeeding years: full crop

–6,000 to 8,000 lbs. or more

• Productive life: 8 to 10 years or more

Trellis

SystemsI - Trellis

T- Trellis

Rotating Crossarm Trellis

SWD Adults on Raspberry Fruit

Pam fisher, Berry

Specialist/OMAFRA

S

T

R

A

W

B

E

R

R

I

E

S

Strawberries -

Matted Row Culture

• Years to bearing : 1

• Expected life of planting: 3 to 4

• Expected yields: 25 plants can give in

excess of 40 lbs. of fruit in one year after

planting

• Varieties: Earliglow

Allstar

Plasticulture

Strawberries

Plasticulture Strawberries -

Planting

• Time:

– In fall (last ½ of Sept. – 1st ½ of Oct. depending

on location)

• What to plant:

– Plant plug transplants or greenhouse runner tips

• Spacing:

– 2 rows 12 in. apart on top of raised bed

– plants 12 in. apart in the rows & offset 6 in. from

plants in the adjacent row

Grapes

• Market options:

– Wine

– Table

– Juice

– Processing (jellies)

Seedless Grapes

Jupiter Marquis

Vanessa

Neptune Saturn

Vineyard Establishment

Preplant 1st yr. 2nd yr. 3rd yr. 4th yr.

Site selection Planting, Cane/cordon Cane/cordon Cropping

& development trunk selection selection

development

Trellis construction

Grapes

• Time to :

– 1st harvest: 4 years

– Full crop 5 to 6 years

• Expected vineyard life: 25+ years

• Establishment cost (excluding land) :

– $10,000 to $12,000 per acre

• Annual production costs (excluding harvest):

– $1,500 to $1,800 per acre

Grapes

• Yield potential:

– American bunch – 5 to 7 tons/acre

– French American hybrids – 4 to 5 tons/acre

– Vitis vinifera – 2 to 2.5 tons/acre

• Prices received by growers for wine:

– American bunch - $900 to $1,000 per ton

– French American hybrid - $1,100 per ton

– Vitis vinifera - $2,000 to $2,500 per ton

From Galleta & Himelrick,

Small Fruit Crop Mgt., 1990Grape Training Systems

4 Arm Kniffin Umbrella Kniffin

Single curtain cordon Geneva double curtain

Season Extension

For successful apple production,

Apples

SEEDLING SEMI-DWARF DWARF

Years to 1st Crop 6 to 8 4 to 6 2 to 3

Years to Full Crop 12 to 14 9 to 11 5 to 6

Expected Orchard

Life (years)

30+ 20+ 14+

Yield at Full

Production

12 to 16 bu/tree

(576 to 768 bu/A)

5 to 7 bu/tree

791 to 1210 bu/A

3 to 4 bu/tree

1360 to 1815 bu/A

Harvest Period: Late July (Lodi) through late October (Pink Lady)

Storage Life of Fruit: Early maturing apples have a storage life of only a few days.

Late summer and fall varieties will last several weeks under proper storage

conditions. Certain varieties such as Arkansas Black and Goldrush will last

several months

Value-added opportunities: PYO, apple cider, baked goods, dried fruit

Why Graft Trees?

• Size control

• Increased precocity

• More consistent quality

• Higher yields?

• Uniformity

• Insect and disease resistance

• Cold hardiness

• Tolerance to certain soils (drought, excess H₂O, pH, salts

Rootstock Effect on Tree Size& Precocity

Dwarf Geneva Apple Rootstocks –Comparison

Traits G.65 G.11 G.16 G.41 G.214 G.935 G.202

Size M.27 M.9T337 M.9 T337 M.9 T337 M.9/M.26 M.26 M.26

WAA resistance No High No High High No High

FireblightResistance

Very Resistant Resistant Very Very Very resistant

Very resistant

Replant Disease TBD No Partial Tolerant Tolerant Tolerant Tolerant

Phytophthora Tolerant Tolerant Tolerant Tolerant Tolerant Tolerant Tolerant

Cold Hardiness Yes Yes Partial: Good midBad early

Yes TBD Yes Good mid-winter

Productivity=/> M9

TBD Yes Yes Yes Yes Yes Yes

Suckering, burr knots

TBD TBD Yes Yes Yes Yes Yes

Variety Ap

ple

Sca

b

Ce

dar

Ap

ple

Ru

st

Po

wd

ery

Mild

ew

Fire

blig

ht

CrimsonCrispTM 9 6 4 4

Crimson® Gold 9 U U U

Liberty 9 8 8 8

Crimson® Topaz 9 U 6 4

Galarina 9 U 8 8

Freedom 9 7 7 6

Nova Spy 9 3 U 7

QuerinaTM 9 3 7 7

Enterprise 9 8 6 8

WineCrispTM 9 5 6 8

GoldRush 9 3 7 5

Scab-Resistant Apple Evaluations

• Rating Scale:

– 1 = susceptible

– 9 = immune

– U = unknown

– Table taken from Adams County Nursery 2011-2012 Fruit Tree Catalog

SmartFresh™

• 1-methylcyclopropene (1-MCP, SmartFresh™)

– Developed at NCSU

– Ethylene inhibitor

Chamber for treating 4 bins with SmartFresh™

SmartFresh™ Ginger Gold Trial – 201030 days at room temperature

Peaches

• Several pest problems

• Do not consider dwarf trees

• Select varieties with a long chilling requirement

– Contender

– Nectar (white)

– Carolina Gold (yellow)

– China Pearl (white)

– Intrepid (yellow)

• Others – Redhaven, Jefferson, Monroe, Cresthaven

Peaches• ROOTSTOCKS: Halford, Lovell, Guardian

• SPACING: 14 X 22 (141 trees/acre) to 16 X 24 (113 trees/acre)

• TRAINING SYSTEM: Open Center

• TREE HEIGHT AT MATURITY: 8 feet

• YEARS TO 1ST CROP: 3

• YEARS TO FULL CROP: 6•

• EXPECTED ORCHARD LIFE: 17

• YIELD AT FULL PRODUCTION: 3 bu/tree for early & mid-season maturing varieties, 4 bu/tree for later ripening varieties

• HARVEST PERIOD:June through mid-September

• STORAGE LIFE OF FRUIT: 1 week or less for ripe fruit

Peaches & Nectarines

• Harvest period: June 1 – Sept. 1

– Most varieties ripening prior to July 4 are clingstone or semi-clingstone

– Tree-ripened peaches are very fragile and have a short shelf life.

• Store above 60° for a couple of days to preserve flavor

• Storage about 40° F may result in development of a bitter taste

Peaches – Main Limitations• Frosts/freezes –

– Passive & active controls

• Diseases –

– Brown rot

– Bacterial spot

• Insects –

– Borers

– Plum curculio

Peach Insects

Trunk Borer

Plum Curculio

Oriental Fruit Moth

White Peach Scale

Lesser Peachtree

Borer

Pest Control Recommendations

• Apple:

– Integrated Orchard Management Guide for Commercial Apples in the Southeast

• Peach:

– Southeastern Peach, Nectarine and Plum Pest Management and Culture Guide

M

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John Deere Tractor – vineyard

model

Prepruning Unit