ch02 the role of mis

Compare heart and MIS.

Compare blood and information

Meets the needs of normal and crisis conditions.

1. Ensures data collection, processing, and delivery

2.Meets diverse needs through variety of systems. Query sys, Analysis Sys, Modeling Sys, Operational Sys.

3.Meets the needs of all levels of mgmt.

Finally role of info generation, communication, problem identification, process of decision making

Introduction

The CIO's Responsibilities

Understand the Business

Establish Systems Department Credibility

Increase Technological Maturity

Create a Vision of the Future

Why develop a vision?

Six Lessons about selling

A. Introduction

› Information technology is partly responsible for

the PARADIGM shift (A change, a new model,)

from support to contributing to an organizations

profitability.

› For efficient data processing

› to understanding the goals and objectives of an

Organization

› to participate directly in the decision making

and strategy formulation

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› The role of the MIS Executive: Systems Planning

Data Center Management & Operations

Management of Remote Equipment

Identification of Opportunities for New Systems

Systems Analysis, Design, and Construction of New Systems

Distributed Systems: The migration of equipment to user areas and control (selection, purchase, and ownership). Standards sometimes set by IS department.

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The role of the MIS Executive:

Knowledge Users: Users take on increased responsibility. Identify

applications, and conduct systems analysis and design.

Better Applications: More specific, user friendly, functional, lower

price, readily available, and self training. Results: less need for

programmers, IS head count and budget decrease as a result.

Outsourcing: Other, external organizations taking over the

management and control of the data centers. Results:

cost reductions

head count reductions

budget reductions.

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B. The CIO's Responsibilities

› 1. Understand the business: products, markets &

customers

› 2. Establish credibility of the systems

department: responsiveness to needs and

requests

› 3. Increase the technological maturity of the

organization: "Make it easier to take advantage

of computer and telecommunications

applications,” Spend money, keep up with

technology and applications

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› 4. Create a vision and sell it: Create a goal

for the use of IT within the Organization and

sell the goal to others (The Marketing of IT)

› 5. Implement a systems architecture that will

support the vision and the company in the

future. This is perhaps the most difficult

responsibility (the Tech, and the Paradigm

keep changing).

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I). Understand the Business

› Environmental Scanning: Find out what is

happening in the market place

› Concentrate on the lines of the business

› Sponsor weekly briefings

› Attend industry meetings with line executives

› Read industry publications

› Hold informal listening sessions

› Become a partner with the line manager

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› 1. Environmental Scanning

External

industry background

Pertinent government regulations

History & framework

Internal

business goal and objectives

major policies and practices

The inputs, outputs and resources of the firm

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› 2. Concentrate on Lines of Business

› Treat inputs as a request from a customer and

outputs as an order going to a customer.

› Example: GM sells cars, parts and financing.

Each is a different line of the business, and each

would required different systems.

› support current operations

› use system to influence future ways of working

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› 3. Sponsor Weekly meetings

IS departments need to understand the

business and the operating departments need

to understand the systems side.

Meetings (Weekly, monthly, quarterly, as

needed) can help inform and communicate

to all members of the organization.

This also help change the culture to one that is

open and accessible to change.

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› 4. Attend meetings with line managers: PC

EXPO

› 5. Read industry publications: PC Week,

CIO, etc

› 6. Hold informal listening sessions: Manage

by walking around

› 7. Become a partner with the line manager

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II). Establish Systems Department

Credibility Typically may MIS organizations have not

delivered the systems on time

built the "best" systems

provided timely maintenance or

enhancements

controlled costs

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› IS/IT must become responsive to the needs

of the organization. How?

By providing

systems on time

the "best" system

provide for maintenance and enhancements

controlling costs

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III). Increase Technological Maturity

In a technologically mature organization

both the organization and the employees

are comfortable using and managing the technology.

Ease of use

use in intended ways

have a good attitude to it

have control over it

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› To get comfortable:

IS can train and educate

provide flexible systems

provide "Usable" systems

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IV). Create a Vision of the Future

› Paradigm shift from reactive to proactive.

› Examples:

order an elevator in one day

design an build a house from a store

reprice funds in an hour or less

› A vision is a statement of how someone believes the future

will be or how he/she wants the future to be.

1. explore the present

2. look at tends and make projections

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V). Why develop a vision?

› 1. To set a direction. providing internal stability for a firm in an

unstable environment.

› 2. To help inspire people to take initiative

› Creating a Vision

1. Explore the Present

look at prior experiences: ask questions

fiddle around: experiment

get participation: Communication

clarify the vision over time: feedback

Listen

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2. Scouting the future

study trends

look for shifts in trends

How?

look everywhere

convergent thinking (consensus, reduction in

equivocality

divergent thinking

ability to map the future

imagination and visioning

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3. Ideas for the Future- Dooley Group

Conference

Decline in growth of cities

Holograms to replace travel

Small is better than big

Personalized products

Portable and personal 2-way communication

Small powerful batteries

Manufacturing in outer space

A power shift from a manufacturing base to a

KNOWLEDGE base

Deterrence of the aging process.

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VI). Implement an Information System

Architecture

› The IT infrastructure of an organization)

› Hardware, software, communications.

› Issues:

IT should focus on simplifying organizations

IT should flatten hierarchies

IT should shift emphasis on competition to

simplification

Link IT with business strategy

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VII). Six Lessons about selling

› Selling is necessary to advance ideas

› Selling is how things get done in any enterprise

› 1. Understand your market place

reduce uncertainty about the market place

identify the need

fill the need with a product

› 2. Listening is a Potent form of selling

› 3. Make your buyer successful

living up to your commitments and making your customers successful

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› 4. Keep your buyer informed: Customer care

› 5. Bring in a spokesman if Necessary

› 6. Personal relationships are the key

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