ch 09 creating brand equity tell and show
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www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Show & Tell
By Kerwin Wesley Chu
BRAND
VALUE
Brand Asset Valuator
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Components of Brand Asset Valuator
DifferentiationRelevanceEnergyEsteemKnowledge
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
When you admire someone the usual problem is how to ask her out..
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Chances of getting a “Yes” for a first date lies on several factors..
Factors similar to BAV, which can help your chances of a “Yes”
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
There is a KREED (sic) in asking out that can be followed..
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
First, you must PROFILE the person..
Determine her hobbies, likes, hangouts, friends..
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
First ,you must PROFILE the person..
That’s Knowledge.. The degree of awareness about a brand.
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Look for common interest s..
Use these as talking points ..
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Look for common interest s..
That’s Relevance.. how closely can the consumers relate..
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Take advantage of opportunities..BUILD on it..
Shock and Awe…
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
That’s Energy .. Bringing the brand alive.
Take advantage of opportunities..BUILD on it..
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
An image you want to be remembered and known for..
Make a GOOD first impression..
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Make a GOOD first lasting impression..
That’s Esteem.. consumer’s perception about the brand.
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Be different..
Don’t immediately ask for a date..just go out..
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Be different..
That’s Differentiations.. stand apart from its competitors.
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
When you want to ask someone out, just follow the KREED (sic)
KnowledgeRelevanceEnergyEsteemDifferentiation
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
When you want to ask someone out, just follow the KREED (sic)
ProfileCommon InterestBuild opportunitiesGood ImpressionJust go out
www.kerwinchu.blogspot.comBe Greedy When Everyone Is Fearful
Show & Tell
By Kerwin Wesley Chu
BRAND
VALUE
Brand Asset Valuator
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