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Our Ancillary texts

Nicola, Sam & Jamal

LISTEN

Click here

Research into radio adverts

Choice fm/ Kiss 100 radio adverts http://www.stoptheguns.org/advertising/index.php

Adverts selling items & insurance

Adverts on youth crime

Where? And Why? (Radio ad.)

Choice 96.9 fm

BBC 1Xtra

Kiss 100

Suitable because they are predominately listened to by our target audience.

Formerly had adverts such as the Trident ads & Stop the Guns ads.

The Print advert

Research into print adverts

Channel4 print adverts

Skins print advert

Googled Print ads

Possible print ads.

The Chosen one:

Where? And Why? (Print ad.)

From general knowledge :

The Metro newspaper it's a free newspaper that a large majority of Londoners read every

morning and a lot of young people read it on their commute to work or college.

Live magazine. it's a youth based magazine and is directed at our target audience and

also has a 'In deep' section that promotes the awareness of issues such as knife crime, which fits in with our documentary topic.

The Target Audience

Predominantly teens and young adults

Voices of young people

Visual of young person to associate with

Why are they appropriate formats?

Eye catching

Youths don’t like reading a lot

Radio ad gives more insight

Promoted more quickly and on a larger scale