cevisama news nº13 ing
Post on 30-May-2018
222 Views
Preview:
TRANSCRIPT
-
8/9/2019 cevisama news n13 ing
1/20
CEVISAMANEWS n.
Latest trendconsolidatestatus ofCEVISAMA 2
CEVISAMA Indi
Professionals fromthe world ofarchitecture and
design analyse therelationship withceramic tiles
Innovation wins Ade Oro awards
-
8/9/2019 cevisama news n13 ing
2/20
-
8/9/2019 cevisama news n13 ing
3/20
EditorialThis issue reviews the 24th CEVISAMA.
The photographs and text say it all:
this was the best exhibition yet on all
counts. The targets we reached, both
quantitatively and qualitatively, were
very high but we aim high.
In 2007 we will be celebrating the
25th anniversary of CEVISAMA. We
will celebrate the past by laying firm
foundations for building and
preparing for the future. A future
that will be built from a basis of solid
experience, collaboration with the
industries involved and the inclusion
in recent years of important aspects
of the industry such as innovation and
the cutting edge.
We are building a path that we want
to lead to CEVISAMA becoming the
exhibition that is the global point of
reference for trends in ceramic tiles
and bathroom furnishings. We want
to establish and strengthen links with
the world of architecture and interior
design. We want the whole world to
look to us as one of the international
design forums.
This year a number of big names
linked themselves, one way or
another, to CEVISAMA, from members
of the jury judging the competition to
the winners themselves, from the
speakers at the D. Design Workshops
to the EXCO lecturers, one major
name followed another over the five
days of the event. This is the best way
to begin a promising future.
SUMMARY
TRANS/HITOSpromotes the versatility of ceramic tiles
H2SHOWshowcases kitchen and bathroomdesign
ARCHITECTURE AND
INTERIOR DESIGNengage in a dialogue with ceramic tiles
D. DISEO WORKSHOPSAn analysis of design in the future
THE ALFA DE OROAWARDS
CEVISAMARewards Europes best tile fixer
RECORD NUMBER OF
VISITORSto CEVISAMA 2006
THE LATEST TRENDSand the most innovative tiles came
together at CEVISAMA 2006
ASCER AND ASEBANtook an optimistic view of the
industrys performance in 2005
Published by: Feria ValenciaApartado de Correos 476
46080 Valencia
Tfno.: +34 963 861 100
Fax: +34 963 861 155
www.cevisama.feriavalencia.com
cevisama@feriavalencia.com
Designer: Juan Martnez Estudio
Technical Direction: (Grupo ECO3)
4
5
6
8
10
13
14
16
18
-
8/9/2019 cevisama news n13 ing
4/20
Trans/Hitos occupied a space in the
Central Mall of CEVISAMA 06, showingvisitors the great but still little-knownpotential that Spains ceramic tileproducts offer. This years displays werenew and had been conceived by theteam of designers and architects at Aliceritself and also by the ITCs (Institute forCeramic Tile Technology) design andarchitecture department, well-knownarchitects such as the Miralles/Tagliabueteam EMBT Arquitectes Associats andinterior designer Francesc Rif.Scheduled to be staged from 2005 to2007, Trans/Hitos has been developed by
Alicer (the Centre for Innovation and
Technology in Industrial Design), whichundertook to conceive, design andexecute the exhibit, which is sponsoredby the local Government.Trans/Hitos is aimed primarily at tileproduct specifiers such as architects,decorators, interior designers and even
journalists and students working inassociated disciplines and the generalpublic. Its objective is to raise awarenessof the new propositions that derivefrom the various symbioses betweenceramic tiles and architecture, ceramictiles and technological innovation andthe relationships between ceramic tilesand other materials, with a view to
bringing about practical and conceptualimprovements to both tiles and theother areas involved.The 2006 Trans/Hitos brought togetherthe potentialities of ceramic tiles andtheir creative capacity with a focus onnew applications. Thus, under its
subtitle Symbiosis Tdisplayed ceramic tile proitems of sanitary ware and furnishings in ways that sugguses or functionalities for thebeing to make visitors awanew products technical andpotential.The symbiosis between ceramarchitecture is today inmanifest. Ceramic tiles offer tarchitecture a range of solunumber of construction cwhilst architecture offers cenew areas of applicatfunctionality. One example otwo come together is in the buceramic tile faade symbiosis,ceramic provides protecventilation for a buildingstructure, which then becomwithout losing any of its aestheAs to the union between cand technological innovatiowll-establisehd relationshipexissts in that technologicahave made it possible to endotiles with excellent propertiesA last symbiosis reflected in t
is the relationship betwee
tiles and other materials. Th
that opens up many
experimentation. There a
relationships that are intrin
use of ceramic tiles in archite
as ceramic and glass and ce
metal, but it will be very inte
explore and incorporate new
in the future.
The Trans/Hitosdisplay revealed thepotential and creativecapacity of ceramictiles with a focus onnew applications
Trans/Hitos promotes the
versatility of ceramic tileSubtitled Symbiosis, the Trans/Hitos exhibitshowed architects, master builders, decoratorsand interior designers the multiplicity and rangeof uses and functionalities that Spanish ceramictiles offer today
-
8/9/2019 cevisama news n13 ing
5/20
A new feature of the latest CEVISAMAwas the H2Show initiative that reviewedexhibitors propositions in terms oftrends in bathroom and kitchenfurnishings. The exhibit aimed topromote the image of quality attachedto the displays of kitchen and bathroomfurnishings and of the products on showat the exhibition, the ultimate objectivebeing to make the show a point of
reference for everything relating to thecutting edge, decoration and design.H2Show is part of the CEVISAMA Indiprogramme, which includes all theevents centred on innovation.
Consisting of 50 shop windows, theexhibit was set in the central area of theLevel 1 lobby at Feria Valencia, where thebathroom and kitchen furnishings sectionwas located. The companies in this sectionshowed the best of their products thatdeliver the criteria that inspire H2Show:design, innovation and the cutting edge.In order to produce a display that wouldbe elegant and have impact a team of
interior designers supervised the creationof the projects, highlighting the best ofeach and devising an exhibit that, forvisitors, did indeed deliver both eleganceand impact.
5
CEVISAMAN
H2Show: a display obathroom andkitchen design
-
8/9/2019 cevisama news n13 ing
6/20
Spanish architect Alejandro Zaera-Polo
and industrial and interior designer
Francesc Rif, who have both won Tile
of Spain prizes for Architecture and
Interior Design respectively, each gave
lectures at CEVISAMA Indi in which
they spoke about their relationship
with ceramic tiles as an aesthetic and
constructional device.
In his talk titled Tessellations,
eminent architect Alejandro Zaera
revealed the results of the research he
has carried out into covering facadesurfaces with tessellated patterns. The
outcome of his research led to his
design for the Spanish pavilion at the
Aichi Worlds Fair and, specifically, the
buildings multi-coloured facade made
of ceramic tile hexagons for which he
was rewarded with the IVth Tile of
Spain Prize for Architecture at
CEVISAMA.
The mathematical models applied to
the tessellations are a development of
a construction and decorative
technique that was known to the
ancients and is seen in classical times
when it was used for covering floors
and walls.
ConceivingarchitectureAlejandro Zaeras career came to the
attention of the media when, together
with Iranian architect Farshad
Moussavi, he set up the head office of
his architectural practice , Foreign
Office Architects Ltd. (FOA)
and won the tender to
international passenger te
the port of Yokohama. T
submitted by FOA ma
emergence of digitally
architecture, a process that
intellect and science.
FOA is currently working
home for the BBC orchestra
and along with other arch
planning offices on t
planning of the lower Lea site of the Olympic Village fo
London Olympics. Zaera is
first of a generation of profe
use technology in the conce
creative phases of arc
projects.
Alejandro Zaera gave alecture titledTessallations todelegates toCEVISAMA Indi inwhich he reviewed theapplications for theresults of a number ofresearch projects hehas carried out intocovering facades withtessellated patterns
Architecture and interior desigdesciplines engage in dialogue
with the ceramic tile industryOne of the best-known names in international architecture Alejandro Zeara-Polo, and industrial and interior designer Francesshared their thoughts at CEVISAMA Indi on the relationship betheir respective disciplines and ceramic tiles
The Spanish pavilion at the Aichi Worlds Fair, by Alejandro Zaera-Polo, won the IVth Tile of Spain Prize for itsfacade made of ceramic tile hexagons
Spanish architect Alejan
-
8/9/2019 cevisama news n13 ing
7/20
Industrial and interiordesigner Francesc Rifis an example of howthese disciplines canwork in concert withSpains ceramic tileindustry
7
CEVISAMAN
Above, the project that won Francesc Rif the IVth
Tile of Spain Prize in the Interior Design category
Francesc Rif defined
how his relationship
with the ceramic tile
industry, a high point
of which has been his
creation of the Efir
collection, works as
Communicating the
concept and
continuing to talk
while working.
The Spanish industrial
and interior designer,
who won the IVth Tile
of Spain Prize in the
Interior Design
category for the Stand
he designed for Saloni
in 2005, was one of
the speakers on the CEVISAMA Indi lecture programme.
Rifs design philosophy is based on spatial order, geometric balance and
simple shapes. He explained that the project on which he worked with the
ceramic tile industry attempted to make the ceramic itself the hero by creating
a blend of new textures superimposed upon one another.
The tiles were modelled in different formats so that they would integrate into
the space perfectly. The shape of one tile determined that of the rest, with
tiles fitting together. This collection is usful in both domestic and industrial
contexts and has also been conceived to be used for covering floors, exteriorfacades and ventilated walls.
The jury that awarded the Ivth Tile of Spain Prize for Interior Design to this
project felt that it offers a good combination and arrangement of different
ceramic materials and an end product that looks clean, simple and
sophisticatedly restrained.
Francesc Rif
-
8/9/2019 cevisama news n13 ing
8/20
One of the new features of CEVISAMA
Indi was the D. Diseo Workshops.
These aimed to take a fresh look at the
phenomenon of innovation from a
design perspective in a specific
industrial context, that of ceramic tiles
and bathroom and kitchen furnishings.
Subtitled Prospects in emerging
markets, the workshops approached
the phenomenon of innovation from a
design perspective, to which end four
leading industrial and graphic
designers were invited to speak on the
subject. A sizeable audience flocked
to the competition area of CEVISAMA
Indi to hear Francesco Morace, Mart
Quix, Jaime Hayn and James
Woudhuysen each share their
thoughts on and experiences of design
as a competitive tool and as a strategy
for innovation.
The D. Diseo Workshops were being
held for the first time this year andCEVISAMA Indi was assisted in setting
them up by the DDI (the State Agency
for the Development of Design and
Innovation) and Impiva (the Institute
for Small and Medium Enterprise of
the Comunidad Valenciana). Quique
Corretjer, president of the Association
of Designers of the ComunidadValenciana, moderated the lectures
and urged companies to make design
a part of their innovation strategy.
The brand gives theproduct visibility. Theconsumer gains hisidentity through thebrand or feels veryclose to it. This is whyI use the culturalelement, because it
creates recognition atretail level
Design frontiers in
the futureThe subjects examined during the D. DiseoWorkshops held as part of CEVISAMA Indiincluded new propositions, product types, newideas in innovation and industry, and how all thisbecomes a reality in the marketplace
Well-known for his work on the Camper shops, Mart Quix is remarkable in
that he works in many disciplines, from graphics to interior and product
design. He currently runs his own design studio in Barcelona.
Quix titled his lecture Concepts and Ideas for Commercial Purposes and
focused on explaining the strategy that he considers most appropriate for a
brand that seeks to work globally, as a brand that sells products. His
philosophy rejects local markets in favour of taking a holistic vision of what
consumption is and attempting to understand everything globally so as to
then take specific action and be precise. For this professional, a brand needs an absolutely unique design thatbe a digest of things that have been done elsewhere. A brand is strong in the global market when culture a
begin to merge together.
Quix illustrated his lecture with a selection of the commercial work he has produced in the last few years. Of p
note are commissions from museums such as the MoMA in New York, the Pompidou Centre in Paris, the Design
in London and commissions from diamond merchants, restaurants and shops amongst others.
Mart Quix
WHOS WHO
Mart Quix. Describrevolutionary, Quix has chaface of design by working materials that can transformed and can decomworks with and in gastronomy, typography humanities. His backgroundany good designer today: hexcellent academic record worked for leading compan Francesco Morace. So
writer and journalist, MoraChairman of Future Concepresearch institute known for imarketing and in researching Jaime Hayn. As directoFabric Design Departmencreative ideas laboratorBenetton, his career spans tMulti-talented, he works in of design: interior, graphicetc. Despite his youthdeveloped a distinct persona James Woudhuysen.publications such as Designfounder of Blueprint, WouCV includes high-level man
positions at Phillips and Powell. He is currently a PrLeicester University.
-
8/9/2019 cevisama news n13 ing
9/20
9
CEVISAMAN
Hayn is best known for his involvement with Fabrica, Benettons famous
communication research centre, where he was head of theDesign Department. Since
then he has pursued a career in design and as an artist. The story of his artistic
experiences and how they manifested themselves in the realisation of an industrial
project formed the core of his lecture, entitled: Communication, Fantasy, Reality and
Industry. He illustrated his talk with a series of images ranging from his early work
as a graphic designer to the installations and objects he creates today and that reflect
the philosophy behind his work: in his own words, to travel, have and chase
experiences and bring them back home. These experiences have informed Haynsstyle, which challenges everything from classical and baroque to organic shapes.
Hayns talk sought to inspire young people interested in the design profession but
also those already in the profession to delve more deeply into the concepts of objects
functionality and the usefulness of materials.
The British professor who specialises in innovation and forecasting at de
Montfort University gave a lecture entitled Homes in the EU in 2016 in
which he urged ceramic tile and bathroom and kitchen furnishings
manufacturers to think of home interiors in the context of industrialized
housing. The expert put forward several reasons that supported his opinion
that housing would most likely become industrialized over the next ten years.
One of his main premises was the demand for housing in China, where output
will be sufficient to amortize research and development costs in the short
term and those of exporting complete ready-to-build homes to Europe. He also put forward arguments against this new
production proposition such as the danger of stopping using indigenous materials and of architecture becoming
homogenised.
During his lecture Woudhuysen cited the Verbus system, which consists of steel modules that are combined together to
create buildings, and the prefabricated toilet room by Huf Haus as examples of where the trend is going.
This seasoned professional is the director of Future Concept Lab and he presented
the trends the company has identified following a an innovative research
methodology that approaches forecasting global market trends by constantly
monitoring signals that drive consumer behaviour. From this perspective the
lifestyle market appears as a creative, energetic laboratory for experimenting with
new behaviours and where rapid changes become points of reference for other
segments of the overall market. The five Lifestyle trends that Morace describedaspire to enabling those operating in the marketplace to better understand the
potential and the new opportunities that the home enhancement market offers.
Morace identified the following conceptual trends: the hyperceptive, tales and
experiences, the transaffective, the hyper-relational and what happens outside the
home.
Domestic space haschanged in recentyears and its status asa productive andreproductive space hasgiven way to that ofcreative spacededicated to humanrelationships andconsumption
Too many blueprintsfor the house of thefuture take interiorsas their starting point.Ceramic tile andbathroom and kitchenfurnishingsmanufacturers shouldstart to take accountof industriallymanufactured homes
Accidents in industryalso lead toinnovations and,possibly, to ways ofviewing the market
Jaime Hayn
James Woudhuysen
Francesco Morace
-
8/9/2019 cevisama news n13 ing
10/20
Innovation wins
Alfa de Oro awards
The Alfa de Oro Awards are granted bythe Spanish Ceramic Tile and GlassSociety (SECV) and the winners, alongwith the winners of the Indistile andBaeo industrial design awards,received their prizes during theCEVISAM A closing ceremony. More
than 500 people gathered at what wasone of the most hotly attended awardceremonies of recent years.CEVISAMAs president, ArmandoIbez, emphasised that our industryresponds to market demands but is also
one step ahead of its needs. He also
stressed that design is innovation too,especially when it focuses on the useto which the product will be put and
today, here, we have seen ideas for
using both ceramic tiles and bathroom
furnishings that are imaginative and
truly practicable.
During his speech Ibez expressed hisappreciation of the honorary awardgiven to CEVISAMA in recognition of thelong-standing collaboration betweenthe two organisations. He also voicedhis trust that they will continue to worktogether. The SECV also gave an
honorary award to the CeMuseum in Onda, where all ththat have won Alfa de Oro athe years are on permanent dThe Alfa de Oro awards recognised the considerabl
work the industry has undorder to develop products added value. The winning Vidres, titled Bronce, is ththe development of a speciallooks like bronze and braobtained through a polishinThis kind of glaze repsignificant advance in the umaterials that had not bbefore for glazing ceramic tiVerns won an award for its tanti-slip Grip-System, which alter the surface finish of anwhilst retaining a balanceaesthetics and friction and
greater resistance and hygiproduct can be adapted tocustomers needs in terms of tfriction required and alspeoples risk of falling.With Macers Molcontrol called tile seconds are a thpast: as the system detecanomalies during the pressiand corrects them automameans of an intelligenproduction becomes homThe system has benefitsenvironment because less mwasted and for output becauinterruptions to the producti
Stone Decor won an awarwashbasin it has developed thof three layers: two of sheet middle sheet of resin. This mholds the glass in place bmakes it more resistant to bscratches.
Vernis, Vidres, Macer and Stone Decor win this years awards. For th29 years the Alfa de Oro Awards have been recognising the induachievements in technological innovation and functionality. Thisalong with the award winners, CEVISAMA and the Ceramic Tile Muin Onda each received an honorary Alfa de Oro
-
8/9/2019 cevisama news n13 ing
11/20
Industrial designawards
The winners of the Indistile awards
for industrial design in ceramic tiles
also received their prizes during this
ceremony. One of the winners was
Salvador Malln Civit of the San
Carlos Fine Arts Faculty in Valencia,
whose Vida (Life) project earned
him an award. The jury highlighted
the projects contribution to tiles as it
breaks with classic two-dimensionality and replaces rigidity
with sinuous curves that bring the tile
to life, giving the impression that
they flow off the wall. The jury also
appreciated the elegant shape of the
tiles and the process involved in their
conception.
These tiles can be used in infinite
variations: two of the modules can
easily be split into four and the tiles
can be combined freely with any
commercially available 20x20cm tile.
They can then be used, as their
designer has explained, to create
borders or coverings for exterior walls
or roofs. The tiles can also improveliving conditions: changing the filling
in the relief will afford heat and
sound insulation, whilst the shape of
the tiles means that they dampen
sound indoors.
The tiles are easy to install and can be
11
CEVISAMAN
Vida by SalvadorMalln, won theIndistile prize for itscontribution to ceramictile design, its elegantshape and the processby which it wasconceived.The project breaks withclassical two-dimensionality andreplaces rigidity withsinuous curves thatbring the tiles to life,giving the impressionthat they flow off thewall. Aside from theinfinite variations thatcan be created withthis design, the tilesalso afford heat andsound insulation
Salvador Mallns Vidaproject
-
8/9/2019 cevisama news n13 ing
12/20
used to house water pipes and high-
tech cabling, which, looking ahead to
the future, gives them added
versatility.
Salvador Malln won 2nd prize in the
International Industrial Design and
Technological Innovation competition
at CEVISAMA 2003 for his Imagina
(Imagine) project. He has designed
jewellery in Germany, worked with
architects in Tarragona and, amongst
other things has undertaken
photography, decorating, graphic
design, industrial design and ceramic
tile design projects. This latest prize
was 3600 euros cash.
The jury also gave an award to Raquel
Rovira Safont of the Escola dArt i
Disseny de Castelln (the Castelln
School of Art and Design) for her
project titled Gua, having highly
valued her creation of a new
functionality for ceramic floor tiles.
Rovira won 2400 euros.
Prizes for bathroomfurnishings designThis year the Student category prize inthe bathroom furnishings section of theBathroom Furnishings awards, Bneo,was won by Paco Caballer of CardenalHerrera Oria University for an item titledOdoro that displayed outstandingintuitive and poetic understanding. Inthe Fittings section the prize went to
Sulis by Vctor Viamata of the ElisavaAdvanced School of Design, for itselegant shape and technical viability. TheBathroom Accessories prize was won byDon Quijote de la by Irene Ortega,Carlos Gaggero and Herminia Mira, ofCardenal Herrera Oria University. The juryfelt that this item expresses a dailygesture in an elegant way.In the Professional category CarlosBrunos and Xavier Alexiandre (Portugal)won the Bathroom Furnishings sectionof the Bneo awards for Water Fall, acreation based on the fluidity of water,the shape of a raindrop and contact withnature. The design integrates washbasin
and taps together and, to retain itselegance, all the places where the waterflows away are inside the washbasin,which is set into the floor to avoid any
pipes being seen.The Fittings prize was Experiencia en el agua d(Experience in water by HBruno Sacco, with the Jury sithe simple dynamics of how it a single movement of the hBathroom Furniture prize was Growing, by Luca Chover Santiago Martn Martn, an itecommitment to innovation away with barriers. Pictos
device by Lavernia/Cienfuegoswon the Accessories prize, wiplacing special value on its concharacter.
CREATIVE STIMULATION
The awards aim to encouragescientific, technological and artistic
creativity as applied to productsmade of ceramic and glassdisplayed at CEVISAMA. Also, thefollowing companies won Alfa dePlata (Silver Alfa) awards:- FRITTA, S.L., for developingceramic solar energy heat storagepanels that integrate aestheticallyand architecturally into ventilatedroofs.- CERMICA MAYOR, S.A., fordeveloping tongue and groovedceramic tiles, shaped by extrusion,that are especially suitable forventilated facades, with no needfor mechanical installation
devices.- TECNIREFLEJOS, S.L., fordeveloping washbasins made fromflat porcelain stoneware tilesmoulded into shape by thermaldeformation.
Manufacturer Vidres won an A
Left: laminated glass washbasin by Stone Decor.Centre: virtual image of the Bneo prize-winning
project by Carlos Brunos and, above, Macers intelligentmould
The two lower images are of the award-winning Grip-system by Verns, that can be used to alter the finish on
any ceramic floor tile
Honorary Alfa de Oros. CEVISAMA president Armando Ibez collects the award won by which is held at
Enrique Navarro, mayor of Onda, receives the honoraryaward given to the Tile Museum
-
8/9/2019 cevisama news n13 ing
13/20
13
Since its inception eight years ago oneof Proalsos (the National Tile InstallersAssociation) objectives has been toinvolve the Spanish tile manufacturingindustry in the work of the installer.This is an objective that in the opinionof Association President Juan Apariciois being met as became clear at thelatest CEVISAMA. Aparicio stated that
We are working more closely with theceramic tile industry so that it will back
Proalso and the professional tile
installer, so that the professional
nature of our trade is recognised.Proalsos endorsement of a
professional trade card would,
according to the associations
president, constitute the ultimate
recognition and would benefit not just
installers but manufacturers and
retailers too. Because a well-installed
tile is its own best promotion
mechanic.
The tile industry is in fact becoming
increasingly involved in this issue as
the current negotiations betweenProalso and Ascer demonstrate. The
ceramic tile industrys national trade
association, which has 250 members,
has in fact committed to promote the
professional nature of the installers
trade.
CEVISAMA acknowledgesEuropes best tile installerWith Proalso taking a stand at the latestCEVISAMA and the event hosting the first
European Tile Installers Championship, thecollaborration between professional tile fixers, thetile industry and retailers of Spanish ceramic tiles isnow stronger than ever
CEVISAMAN
Above, the professional tilers who took part in thefirst European Ceramic Tile Installation
Championships. Below, champion Frdric Biaunierof France with his winning work
The ceramic tileindustrys and tileretailers recognition ofthe professional natureof the installers workis the best tool forpromoting the product
-
8/9/2019 cevisama news n13 ing
14/20
2006 was the best year ever for
CEVISAMA in terms of visitor
numbers. The final count of buyers
attending this latest event, whichtook place from 7th to 11th February
revealed figures that beat previous
historical records: 11,920 foreign
buyers out of a total of 96,349 visitors.
The number of people attending was
7% up on the figure for the previous
year and reaffirms the international
status of the International Ceramic
Tile and Bathroom Furnishings Show.
CEVISAMA draws more foreign
visitors than any other of Spains
specialist trade exhibitions. A total of
146 countries spread across the five
continents fielded buyers to the
event.
The increase in the number of foreignvisitors was attributable to all
geographical areas but the greatest
rise was in visitors from Europe, which
accounts for 73% of all foreign
visitors registered. At +33.7%
Germany accounted for the sharpest
rise compared with 2005, whilst the
highest number of foreign visitors to
CEVISAMA came from Italy.
The Middle East market is picking uptoo and this year accounted for 8% of
visitors from abroad, with significant
increases from Saudi Arabia and
Kuwait, whilst the number of visitors
from the United States swelled by a
substantial and remarkable 26%.
The CevisamaBusiness ClubProgrammeThe exhibition this year devised the
Cevisama Business Club (CBC)
programme specially for its prime
target audience. The programme is
run in collaboration with ICEX andIVEX offices and identifies and invites
the leading buyers of ceramic tiles
and bathroom and kitchen
furnishings to attend. Ascer and
Aseban are also involved in the
progrmame, whose objective is to
attract the leading importe
countries that are the mai
the ceramic tile and bath
kitchen furnishings
promotional activity.
Around a thousand leadi
benefitted from the CBC pr
These buyers came from
Italy, Saudi Arabia,
Bangladesh, Belgium,
Canada, Denmark, Egypt, t
Arab Emirates, Slovenia,
France, Georgia, Greece,
India, Ireland, Jordan,
Pakistan, Poland, Portugal,
Republic, Romania, Russ
South Africa, Switzerland, T
United Kingdom, the Ukrain
United States.
Quantity and qu
Quality is as important a
where visitors are concerne
those registered were
structural engineers and dwith 85% registering as
importers and builders. Lo
constant feature, with m
77% being regular visitor
cite ceramic tiles and bath
The Middle Eastmarket is picking upand now accounts for8% of visitors fromabroad, withsignificant increasesfrom Saudi Arabia andKuwait. As regardsvisitors from theUnited States, theirnumber swelled by asubstantial andremarkable 26%
CEVISAMA 06 beats
own record for numbeof foreign visitors
ItalyPortugalFranceGermanyUnited Kingdom
RussiaGreeceBelgiumHollandPolandUnited States
Distribution of forvisitors by coun
-
8/9/2019 cevisama news n13 ing
15/20
kitchen furnishings as the major areas
of interest, with roof tiles, bricks and
glass blocks being of significant
interest too.
CEVISAMA will be boosting its
promotional efforts in international
markets as well as the activity it
directs at specifiers, through a
number of initiatives such as the D.
Diseo Workshops, the Exco lecture
series and the competition for the
Indistile and Bneo awards.
International vocation
The event has consolidated its
international vocation not just
through the rise in visitor numbers
but also through the significant
presence of exhibitors from other
countries. Over a thousand companies
exhibited in the 93,000 square metres
that CEVISAMA covered. 30% were
foreign, from counrties across the five
continents. Italy acounted for almost
50% of the foreign presence at the
exhibition.
15
CEVISAMAN
The increase in thenumber of foreignvisitors wasattributable to allgeographical areas butthe greatest rise wasin visitors fromEurope, whichaccounts for 73% of allforeign visitorsregistered. At +33.7%Germany accountedfor the sharpest rise
compared with 2005,whilst the highestnumber of foreignvisitors to CEVISAMAcame from Italy
Provenance of visitors to CEVISAMA 06
Spain
Abroad
12,37%
87,63%
Provenance of foreign visitors toCEVISAMA 06
Europe
Middle East
Asia-Oceania
America
Africa
73%
8%
7%
7%5%
Distribution of Spanishand foreign exhibitors
Spanish exhibitors
Foreign exhibitors65%
35%
Provenance of foreign exhibitors
ItalyPortugal
Turkey
Germany
Francia
United States
United Kingdom
Other
5%5%
38%
8%5%4%
2%
33%
CEVISAMA exhibitors by sector
8%
Ceramic tiles
Bathroom and kitchen
furnishings
Machinery for the ceramic
tile industry
Frits, glazes, colours
and raw materials
Roof tiles and bricks
Other products
49%
17%
8%
3%
15%
Provenance of exhibitors
Spain
Italy
Portugal
Turkey
Germany
France
United States
United Kingdom
Other64%
13%
3%
2%2%2%1%
1%12%
-
8/9/2019 cevisama news n13 ing
16/20
The event focusedmore closely on thearchitectural side ofthe business this year,the objective being toadapt the showsmission statement toreflect the newinternational trends
The latest trends confirmCEVISAMAs standing
CEVISAMA has grown to become thebest showcase for the tile markets mostinnovative product offer. What is more,the 2006 event focused more closely onthe architectural side of the business,the objective being to adapt the showsmission statement to relfect the new
international trends.The official opening of the 2006exhibition was attended by the Princeand Princess of Asturias. Their visit tothe 24th International Ceramic Tile,Bathroom Furnishings, Raw Materials,Frits and Machinery Exhibition
(CEVISAMA) and to the InternationalNatural Stone Show (Mrmol) lasted formore than two hours. Accompanied byrepresentatives of the local authoritiesthey walked around the area dedicatedto the tile industry, visiting certainValencian manufacturers exhibits such
as those of Inalco, S.A.; CermicasAparici, S.A.; Cermicas Diago, S.A. andRocersa. They also looked around theTrans/Hitos display, which was beingstaged for the second time and includeda number of works such as the winnersof the IVth Tile of Spain Prizes for
Architecture and Interiodisplays of porcelain stonewaceramic, terracotta, artisanglazed stoneware as well atrends identified by the Assothe Promotion of Industrial Ceramic Tiles (Alicer). Duringto the Feria Valencia compCEVISAMA was held, the PPrincess also showed an intenew products that the furnishings manufactureshowing this year such asSonia, S.A.; Royo Group; Ba
and Profiltek Spain, S.A., andShow exhibition.
An interest in theindustryAccording to representativcompanies that caught the Prince and Princess, the hethrone showed an interest dvisit in large format porcelaithe combination of differensuch as stone and wood insetting and the mixing of m
CEVISAMA is already a point of reference for theworlds ceramic tile industry, for both the newand the traditional producer countries whocome to the event in search of the latest trendsand the most innovative tiles
-
8/9/2019 cevisama news n13 ing
17/20
17
baroque decoration. They were alsointerested in the new product lines andthe technology used to create them, aswell as in the techniques employed toreproduce other materials in ceramicsuch as natural stone, marble and wood.Conversations the Prince and Princesshad with several businessmen focused toa large extent on internationalcompetition and the presence of
Spanish manufacturers in foreignmarkets.
CEVISAMAN
These images show various moments of CEVISAMAs
opening ceremony. Below, a group of
photojournalists reflects the media coverage the
exhibition enjoyed
New product lines, thetechnology used tocreate them and thetechniques employedto reproduce othermaterials in ceramic all
captured the interestof visitors toCEVISAMA
-
8/9/2019 cevisama news n13 ing
18/20
In spite of the difficulties the ceramic
tile industry has faced, Ascer President
Fernando Diago rated the 2005
exercise moderately positive. The
estimates that Ascer gave at
CEVISAMA indicate that the industry
may have turned over 3,815 million
euros in sales in 2005, an increase of
3.9% on the 2004 exercise. The
industrys estimated output, subject to
confirmation when definitive year-end
figures are published, was 655 million
square metres, 2.3% more than in
2004.
According to Diago, the main
challenge has been the extraordinaryincrease in energy costs, which rose in
a way nobody could have foreseen and
that, as well as affecting our direct
costs, also translated into significant
increases in indirect costs.
Even in this unfavourable situation all
The industry drivessales abroad
the economic indicato
improved. The president
industrys trade associatio
out that this growth is the f
members intense commerc
and painstaking work
determination to work for future and of the fact th
starting from a solid basis of
done.
Diago pointed out that as
the industrys strength, wh
balance of trade deficit ha
this year, the Spanish ce
industry is one of Spains fe
sectors to have returned
balance sheet.
The industrys exports have
around 3% to an approxima
2,037 million euros. The
Union has retained its stat
leading destination for S
exports, absorbing 60% of sales. The French, Italian, G
Irish markets have grown si
Exports to eastern Euro
followed a positive trend w
Russia up 20% and exports t
up 27%, placing these two c
The extraordinary increase in energy costs,which during 2005 rose in a way nobody couldhave foreseen, did not prevent the industryfrom turning in good results
Ascer estimates thatthe industrys totalsales for 2005 couldamount to 3,815million euros, whichwould be a 3.9%increase on 2004s
turnover
-
8/9/2019 cevisama news n13 ing
19/20
19
8th and 9th position respectively in the
ranking of top marketplaces (January-
November 2005 figures).
As regards the domestic market,
overall sales within Spain are
estimated to have grown 5% in 2005
to approximately 1,778 million euros.
Diago pointed out that thanks to the
effort, flexibility and speed of
response to change that characterise
our businesses, our industry has been
able to retain its position in the world
and in Europe. Spain is Europes
leading producer with a 40.0% share
of total European output and also
accounts for 10.1% of global output.
Equally, 1 out of every 5 tiles
consumed around the world is
Spanish.Regarding the outlook for 2006,
Ascers president announced that
current activity is tending towards
consolidation and we trust that 2006
will be an even stronger, more
confident year, although we will have
to continue to address the issue of
rising direct and indirect costs
sustained because of the global energy
crisis.
Aseban is confident
The business expectations of Spains
bathroom furnishings industry are
growing. Despite the stiff competitionthe industry is up against from Italy,
Spanish manufacturers managed to
slow the decline in exports last year: in
2005 they slid just 0.5%, whilst imports
rose 17.7%. In view of the industrys
current situation as regards foreign
trade, Aseban has launched a strategic
plan to boost activity in foreign
markets.
The associations president, Vctor
Argello, indicated during CEVISAMA
that the bathroom industrys business
results for 2005 had increased
confidence in the industrys recovery.
Asebans director, Manuel Herrero,
confirmed that trade delegations will
soon be opening in Russia and Poland
as will a logistics centre in Mexico.
Aseban expanded its commercial
strategy during 2005 by organising
trade missions and meetings with
delegates as a way of relaunching sales
abroad.
Asebans vice-president Ral Royo, for
his part, pointed out the slide inexports to the Arab countries, which
have fallen 12.7%. Royo gave factors
such as politics, the war and the
confrontation between East and
West as reasons for these declines
along with the euro-dollar parity, the
decline in consumption in the euro
zone mostly in Germany and France
and the invasion of low-cost products
from, primarily, South East Asia.
During CEVISAMA, press and visitors to
CEVISAMA were able to see the
innovations in bathroom furnishings
by following a special circuit devised
by Aseban. Manufacturers from all
over the world showed the fruits oftheir investment in research and
development (R&D) in the form of
cutting edge items such as hand dryers
as a medium for electronic advertising,
wooden washbasins, glass fittings and
baths that sparkle.
CEVISAMAN
The bathroomindustrys 2005performance hasboosted confidence inthe industrys recovery.Asebans director,Manuel Herrero,confirmed during hispresentation of theresults that trade
delegations would beopening soon in Russiaand Poland, as will alogistics centre inMexico
-
8/9/2019 cevisama news n13 ing
20/20
top related