certified analytics professional (cap ® ) certification program 1 tdwi presented by jeff devon, cap...
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Certified Analytics Professional (CAP®)
Certification Program
1
TDWI Presented by
Jeff Devon, CAP
March 6, 2014
Agenda
• Background
• Benefits of CAP® certification
• Details of Becoming Certified
• Maintaining the certification
• Questions
2
• Institute for Operations Research and Management Science
• Mission: lead in the development, dissemination and implementation of knowledge, basic and applied research and technologies in operations research, the management sciences, and related methods of improving operational processes, decision-making, and management.
• 10,700 members - mix of academic (80%) and practitioner (20%)
• Highly educated (51% earned PhD, 96% earned or pursuing MS or higher)
• Global (79% North America, 10% Europe, 7% Asia)
• Partner with CORS (www.cors.ca)
3
Who is INFORMS?
•Analytics is the scientific process of transforming data into insight for making better decisions.
•Analytics-Related Initiatives– Analytics Certification– Continuing Education Courses– Research– Analytics Maturity Model– Engagement with Industry, Government, and
Academia
4
INFORMS and Analytics
To fill a certification gap in an important and growing field
5
CAP® Program Goals
• Advance the use of analytics by qualified professionals• Ensure quality of profession• Identify individuals with appropriate breadth of knowledge• Ensure continued competency• Be software and vendor neutral
Who is a CAP?
6How could this grocery store improve average wait time?
The “Shape” of Analytics Certification
• Initial certification will assess across the breadth of knowledge needed in analytics (i.e. the “top crossbar of the T”)
• Evaluation of more detailed knowledge can be done later in “add-on” certifications, pending the successful development and deployment of CAP.
• Want to ensure that CAP does include some level of depth across the broad range of tasks performed and knowledge required by analytics professionals
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Benefits of Certification
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• Advances career potential by setting you apart
• Personal satisfaction---key career milestone
• Demonstrates continuing prof. development and commitment to the field
• Boosts salary potential
• Shows competence in the principles and practice of analytics
• Proves your organization follows industry-standard analytics practice
5 E’s: Components of CAP® Certification
• Education:
• Experience:
• Exam: Tests skills and knowledge in the 7 domains of the Job Task Analysis
• Effectiveness: Soft skills validated by current or former employer / client
• Ethics: Must agree to a Code of Ethics
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Degree Level Degree Area Experience
MS/MA or higher Related Area 3 years
BS/BA Related Area 5 years
BS/BA Non-Related Area 7 years
- Scott Nestler, CAP, US Army (Chair)- Polly Mitchell-Guthrie, SAS (Vice Chair)- Tom Davenport, Babson College- Bill Franks, Teradata- Jeanne Harris, Accenture- Terry Harrison, CAP, Penn State University- Lisa Kart, CAP, Gartner- Kathy Kilmer, Disney- Don Kleinmuntz, Kleinmuntz Associates- Jack Levis, UPS- Paul Messinger, CAP, University of Alberta- Jonathan Owen, General Motors- Melissa Moore, INFORMS Exec. Director
Analytics Certification Board
•Semi-independent governing body; assumed responsible for development of the certification program in July 2013.
•Members include:
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Domain
Task
Knowledge
Job Task Analysis
Developed by people who are:
•Highly regarded in their field
•Diverse in geography, sector, organization type, and application area
•Representative of descriptive, predictive, and prescriptive segments
Domains of Analytics Practice
• Business Problem Framing• Analytics Problem Framing • Data• Methodology (Approach) Selection
• Model Building
• Deployment • Model Lifecycle Management
(15%)
(17%)
(22%)
(15%)
(16%)
(9%)
(6%)
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Exam Format
• 100 multiple choice test questions (examples on website & in Candidate Handbook)
• Only 1 correct response• 3 Hours to complete• Paper and pencil format (for now; Computer-
Based Testing begins in 2014)• 4 function calculator provided• Delivered in proctored environment
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How to Prepare
• Candidate Handbook– Review the sample questions -- familiarize yourself with the exam question
format• Includes rationale for correct and incorrect answers
– Review and use the list of key references
• Continuing Education classes– List can be found on website
• (Draft) Study Guide – On website for review/comment
– Complete Study Guide due soon
ALL are available online at:http://www.informs.org/Certification/
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Maintaining the CAP® Designation
• Certification requires that knowledge be kept current
• Recertification every 3 years • Based on earning at least 30
PDUs • 1 Professional Development
Unit (PDU) = 1 hour of activity • PDUs can be maintained
online at INFORMS
PDU Category PDUs Allowed
Education/Training programs
1 PDU/hour of activity: must earn 8
Self-directed learning
1 PDU/hour of activity:maximum of 10
Creating new analytics knowledge
1 PDU/hour of activity:maximum of 10
Volunteer service 1 PDU/hour of activity:maximum of 10
Analytics professional work experience
5 PDUs/year of employment
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Questions?
Web: www.INFORMS.org/certification
Certification Manager: Louise Wehrle
Email: certification@INFORMS.org
Phone: 443-757-3500
Presenter: Jeff Devon
Email: jdevon@torontohydro.com16
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