centrefold gallery pitch - leverage your idea 2016

Promoting art and creativity by funding those who create.

Two of the most prolific artists in history; both lived and died in poverty.

Van Gogh Rembrandt

Average wage in Canada: $49, 400Average artist wage: $27, 600 [39% less]

Source: Analysis by Hills Strategies Research based on a 2011 National Household Survey data request.

92% of artists work part-time and have much lower earnings.

ARTISTS STURGGLE TO EARN LIVEABLE WAGES

WHY?

Only a few artists break through.

Artists don’t know what types of art buyers want

to purchase.

Other than buying an artist’s work, there are few ways to tangibly

support them.

INDUSTRY DISCONNECT BOTTLE-NECK LIMITED SUPPORT

EVERY PROBLEM HAS A SOLUTION

BRIDGES THE GAP CREATES WEALTHEXPANDS HORIZONS

An online art gallery that:

Metrics inform artists on what art people are

buying.

A portion of revenue is distributed back to artists based on unique voting

system.

Artists can reach a global supportive

community

ARTIST WEALTHCREATION (AWC)

Portion of revenueVotes an artist receives

Total votes cast by patrons

x =Artist Winnings

1. Patrons vote for their favourite artworks. 2. Calculate the percentage of votes each artist receives. 3. Pay each artist that percentage of our revenue allocated to AWC.

AWC IN ACTION$6500+ paid to artists60+ artists featured2700+ votes cast

MARKET SIZE

136% growth expected over next 4 years.

Global Online Art Market

0

2

4

6

8

10

12

2013 2014 2015 2016E 2020E

OnlineArtMarketWorth(BillionUSD)

Source: The Hiscox Online Art Trade Report 2016ArtTactic (April 2016)

2016: 4.10 billion USD.

2020: 9.58 billion USD.

BUSINESS MODEL

SUBSCRIPTIONS

FREE BASE ADVANCED$2.99/MO $5.99/MO$0/MO

15% COMMISSION ON ONLINE AND OFFLINE

ART SALES

PROMOTED POSTSTO INCREASE

ARTWORK VISIBILITY

COMPETITIVE ADVANTAGES

USER RATING SYSTEM AWC

BRAND IMAGE & IDENTITYFINANCING

METRICS

Reputation based feedback toensure high customer satisfaction.

1st to implement votes for cash systemto provide greater offering to subscribers

Altruistic brand identity.

1st to quantify art buyer’s tasteand purchasing behaviour.

1st to provide financing optionsto make art easier to buy.

TEAM

Nadim El-AsmarBusinessStrategy

Adam RutledgeCreativeDirection&PR

Brittne PotterMarketing

Sandro PapaisOperations&Finance

PRESS

MENTORS

Jon-Erik DillonCo-Founder & CMORealTerm Energy

Patrick VespaEntreneurship ConsultantEnlighten Consulting

Services

Nathalie Le ProhonBoard of DirectorsALITHYA, BlackRockMetals, 5N Plus

Inc.

Yan CordeauCo-founder, Art

DirectorLNDMRK, MURAL

Promoting art and creativity by funding those who create.

Nadim El-Asmarnadim @ centerfold.gallery

(514) 591 - 1870