central coast food tours case study
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© 2010 Recipe Marketing
© 2011 Recipe Marketing
Central Coast Food Tours
Case Study
© 2011 Recipe Marketing
Central Coast Food ToursMarketing Challenge
• Central Coast Food Tours is a new company and faced all the challenges of a start-up, especially time and funding resources.
© 2011 Recipe Marketing
Central Coast Food ToursMarketing Strategy
• Recipe conducted a Brandbang™ and positioned Central Coast Food Tours as a unique and entertaining way to experience the variety of foods of the Central Coast.
© 2011 Recipe Marketing
Central Coast Food ToursCreative Mix
• Recipe developed a logo, tagline, rack card and YouTube video.
© 2011 Recipe Marketing
Central Coast Food Tours Results
• With a strong and resonating brand, Central Coast Food Tours successfully launched, booking tours within their first week and gaining 200 YouTube visits.
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