cbx advocate™ campaign for promo products
Post on 14-Jan-2015
97 Views
Preview:
DESCRIPTION
TRANSCRIPT
“Do What You Do Best. We’ll Handle The Rest”
Marketing & Design Support Services
Prepared by Rick Fernandez 08/22/2013
© Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
Creativeblox ADvocate™ A unique campaign for appointment setting and graphics
© Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
More Customers. More Sales. More Often.
What’s the big idea?
What is CBx ADvocate? The ADvocate campaign is a unique concept that brings together
the strengths of two successful organizations; your promo products
and Creativeblox.
Who is it meant for? Our audience are ad specialty firms, decorators and promotional
products manufacturers in USA, Canada, Australia and the UK.
How does it work? CBx ADvocate is a campaign specifically developed to bring more
sales and profits to our clients by leveraging our capabilities in
Appointment Setting, Telesales, Email Marketing, Creative Services
& Customer Experience Management.
© Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
More Customers. More Sales. More Often.
What’s the big idea?
Who are ASI & PPAI? Both are industry trade organizations in the US that represent
manufacturers, printers and distributors of advertising and
promotional goods.
Imprinted Pens, Coffee Mugs, Mouse Pads, Golf Balls, Embroidered
bags, and just about any item that can be decorated or customized.
The UK and Australia have similar organizations.
www.ppai.org
www.asicentral.com
www.appa.com.au
© Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
CBx ADvocate™ campaign
• Client provides a list of potential leads to call. These can be existing customers that have ordered a product in the past or new prospects that should be made aware of clients offerings
• Our agents call on the client’s behalf with an offer that includes a free digital mockup
How it works.
© Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
CBx ADvocate™ campaign
• CBx designers create mockups with the lead’s company info & logo placed on client products using a template we have designed containing product images and a special offer
• The mockup is emailed to the lead and a copy is sent to our client with their contact info
• Once the customer receives the mockup the sales staff can follow up with a call to discuss the mockup, offer a physical sample if needed and convert them into a sale
How it works.
© Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
CBx ADvocate™ campaign
We ran a test campaign in April 2012 for a manufacturer in the Ad Specialty Industry
• We were provided a list of 2000 numbers to call
• Of those approximately 55% reached the decision maker
• Of those reached more than 40% accepted the free digital mockup offer
• We created over 400 pdf mockups.
• Our client gained 25 new customers immediately because of the campaign
• Average order exceeded $300
How it works.
© Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
CBx ADvocate™ campaign Example
© Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
CBx ADvocate™ campaign Example
Their logo is placed on the image
The name of each shop is placed in the header
© Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.
Questions
What’s the big idea?
What does it cost? Telemarketing and digital sample are priced at $7 per lead. There is a one time charge of $100 for the template and stock designs.
Note: Since its digital sample, there is no cost to print, package or mail the samples.
What is included?
• A custom designed product mockup page
• 5 Free stock designs (for customers with no art)
• A copy of each pdf sent to your sales dept as reference
“Because of the CBx ADvocate campaign
we actually have more work than we can
handle! It has significantly
increased the number
of orders and new clients!”
K. Hassen, President Propatchinc.com
“Do What You Do Best. We’ll Handle The Rest”
Next Steps
You can contact me
directly at
creativeblox@yahoo.com
Lets talk!
On the web
www.creativeblox.com
skype: creativeblox
{ Thank You! }
“Do What You Do Best. We’ll Handle The Rest”
Marketing & Design Support Services
prepared by Rick Fernandez, Creative Director / Founder
top related