cbs sports network & clif bar sponsorship presentation

“The 24-Hour Home of CBS Sports”

By: Tim DoehlerSource: http://www.cbssportsnetwork.com/adsales#

Who We Are:•http://www.cbssportsnetwork.com/adsale

s#

Network Overview•30 men’s & women’s sports•340+ live games•Over 2200 hours of live programming•Over 48 million subscribers•Live Studio Shows

Source: http://www.cbssportsnetwork.com/adsales#

Viewer ProfileDemographics Composition

• Mean Age: 45.9

• 77% Male/23% Female

• 48% of viewers are men 18-49

• Mean Household Income: $86,923

• 59% of viewers believe TV advertising provides them with useful information about new products and services

• Viewers are 12% more likely to be the first of their friends to try new products

• Viewers watch an average of 62.8 hours of cable television per week; 21.3 hours above the national average

Source: http://www.cbssportsnetwork.com/adsales#

Source: http://www.cbssportsnetwork.com/sites/default/files/pdf/adsales/network_research.pdf

Distribution Growth

Source: http://www.cbssportsnetwork.com/adsales#

Network Availability Across the U.S.• Currently available to 99 million homes nationwide• Equal or better distribution than ESPNU, NFL Network,

MLB Network, NBA TV in 26 of 30 top markets as of 2012

Source: http://www.cbssportsnetwork.com/adsales#

CBS Sports Network & Clif Bar• Those who watch CBS Sports Network are 31 %

more likely to eat Clif Bars than the general population

• Those who visit CBSSports.com are 86% more likely to eat Clif Bars than than the general population

• MRI+ projects that 660,000 people who watch CBS Sports have used, or will use Clif Bars

Source: MRI+ Study-Fall 2011 Product Candy/Sweets/SnacksNutrition/Energy Bars used Last 6 Months-Clif Bar-Base: Adults 18+

The Competition

• CBS Sports: 660,000• NBC Sports: 633,000• Fox Sports: 558,000• ESPNU: 262,000• MLB Network:

438,000• NFL Network: 654,000• NBA TV: 230,000

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• The projected number of Clif Bar users for the following cable networks:

Source: MRI+ Study-Fall 2011 Product Candy/Sweets/SnacksNutrition/Energy Bars used Last 6 Months-Clif Bar-Base: Adults 18+

Partnership Opportunity• “Count On Clif” Fantasy Football Players of

the Week

Questions…?