casestudy solar selection 2013
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BRAND DESIGN
CASESTUDY SOLAR SELECTION
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Solar Selection 1Food Growing Company 1
Solar Selection Icon 2
Identity Standards - Logo - Linear Positive 3
Identity Standards - Logo - Double Stack Positive 4
Identity Standards - Logo - Linear Reversed 5
Identity Standards - Logo - Stacked Positive 6
Documents 7Investor Documents, Business Plan, Presentations 7
Stationery 9Stationery 9
Product Offering 11Product Offering 12
Company Launch 16Exhibition Stand Design 17
MIFGS Point of Sale 20MIFGS Point of Sale 21
MIFGS Signage 23Header Signage 24
MIFGS Photography 25AutoPatio Growing System 26
Show Display 27
AutoHarvest Growing Sysytem 28
FlowerTower Growing Sysytem 29
My Results - Photography 30
MIFGS iPad Competition 32
Illustration 33
Website Illustration 35
3d Illustration, Photorealistic Illustration 36
Digital, Web & Social Media 37Website 38
/ TABLE OF CONTENTS
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/ CASESTUDY
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/ SOLAR SELECTION
BRAND DESIGN
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/ INVESTOR DOCUMENTS BUSINESS PLANS & PRESENTATIONS
BRAND DESIGN
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ANNUALCONFERENCEState Agriculture, Horticulture & Conservation & Land Management Training NetworksThurs 10 And Friday 11 December 2009 // Geoffrey Blainey Auditorium // University Of Ballarat // Mount Helen, Victoria, Australia
HYDROPONICS AND GLASSHOUSETECHNOLOGY> 1.45pm – 2.15pm Thursday 10th December 2009 David van Loon // Director Hightech Hort Pty Ltd & Solar Selection Pty Ltd
www.s2creative.com.au
David van Loon – in 2008 - while Project Manager of the largest single line greenhouse for tomato production built in one stage at that time in Australia.
> solarselection.com.auLEARN MORE
©2012 Solar Selection PTY LIMITED. ABN 65 132 816 178 79 Gheringhap Street Geelong, Vic 3220
Auto Harvest™ is the top of the range product for growing your own produce at home automatically (refer right). Herbs and vegetables that don’t need you to hand water them every day!
To enable the Auto Harvest™ to be a more complete system for the customer, the Solar Selection team developed a plantlist of herbs and vegetables tailored for growing in the Auto Harvest™
Harvest Selection™ is the range of seasonally delivered seedlings, to be grown in the Auto Harvest™
Is your home or restaurant ready for clean, leafy herbs and vegies from an automatic system?Try the Auto Harvest™ and Harvest Selection
PRODUCT OVERVIEW
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/ STATIONERY & BROCHURES
BRAND DESIGN
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PTY LTD
1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178
PTY LTD
1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178
QUOTATION
PTY LTD
1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178
TAX INVOICE
PTY LTD
1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178FACSIMILE TRANSMISSION
PTY LTD
1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178DELIVERY NOTICE
PTY LTD
1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178WITH COMPLIMENTS
SS_0039_SOLSEL_bc2012_generic-FA-OL.indd 1
5/03/12 4:09 PM
MOB: 0427 270 209
CALL: 1800 123456
EML: dave@solarselection.com.au
David van Loonfounder & ceo
SOLAR SELECTION PTY LTD
ABN 65 132 816 178
PO BOX 216
Geelong VICTORIA 3220
SolarSelection.com.au
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/ PRODUCT OFFERING
BRAND DESIGN
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GROWING UNITS (PRODUCTS) ADD-ON SEEDLING RANGES
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For gardening tips and hints
SolarSelectionProduceLike us on Facebook
SolarSelection.com.ausimple, affordable food supply.
HarvestSelection™ is a seasonal selection of seedlings grown specifically for the AutoHarvest™, — delivered to your door.
Seasonal MembershipsHarvestSelection™ is comprised of three seasons — Spring, Summer and Autumn. Each season selection provides 60 seedlings + 6 FREE.
The Spring selection with be delivered in September/October ideal for when the weather is warming up.
The Autumn Selection will be delivered in April/May with produce being ready for picking for use in hearty winter recipes.
The Summer selection will be delivered on November/December to allow produce to be available to create beautiful in salads for those Summer BBQs. All seasons delivery times are dependant on climate zones.
Yearly MembershipsHarvestSelection™ is available as a yearly membership which includes delivery of all three seasonal selections delivered. This allows your HarvestSelection™ to be as efficient and productive as possible, with new seedlings arriving as seasons require.
The Yearly Membership of HarvestSelection™ is also a great present for a friend or family member, which keeps on giving.
The SeedlingsThe variety of seedlings/produce to grow is extensive:
Autumn Seasonal Membership60 +6 FREE seedlings which include:n Rocketn Chard Rainbow (Silverbeet)n Pak Choin Lettuce Lollo Biondan Lettuce Lollo Rosson Lettuce Cos Wintern Parsley Italian Leafn Spinach Torinon Coriander Slow Boltn Oregano
$95.70 including delivery.
Spring Seasonal Membership60 +6 FREE seedlings which include:n Basil Sweet Large Leafn Capsicum Big Berthan Lettuce Lollo Biondan Lettuce Lollo Rosson Strawberry Frescan Parsley Incan Coriander Slow Boltn Chilli Jalapenon Tomato Patio Saladn Tomato Sweet N Neat
Scarlet - Cherryn Mintn Lettuce Baby Butterhead Greenn Thyme.
$95.70 including delivery.
Summer Seasonal Membership60 +6 FREE seedlings which include:n Thymen Capsicum Mariachin Chilli Apachen Pak Choi White Stemn Parsley Incan Rocketn Tomato Tumbling Tom Redn Tomato Tumbling Tom Yellown Mintn Basil Sweet Large Leafn Lettuce Baby Butterhead Greenn Lettuce Baby Butterhead Red
$95.70 including delivery.
Yearly Seasonal Membership180 +18 FREE seedlings which combine Autumn, Spring and Summer Seasons.
$268.70 including delivery.
Are you unsure what to plant when the seasons change?
Tailored produce, home delivered.
1300 795 992
For gardening tips and hints
SolarSelectionProduceLike us on Facebook
SolarSelection.com.au
simple, affordable food supply.
As produce becomes more
expensive, the rewards of growing
your herbs & vegetables with high
yields on a small footprint is now
possible with AutoHarvest™.
AutoHarvest™ is the most complete
compact commercial produce
growing system available in today’s
market. AutoHarvest™ is a system
which allows you to grow up to 80
plants in one small area.
AutoHarvest™ holds the rows of
plants on three levels allowing close
plantings and highly productive
growing. The controller automatically
monitors fertilizer levels and doses
accordingly to feed plants through
the reservoir which forms the base
of the structure. Plants within an
AutoHarvest™ system are receiving
nutrients as they need them,
hence yield more produce and are
stronger and healthier than plants
in traditional gardens. This allows
you to enjoy your home grown vegies
whilst knowing what you are eating.
The AutoHarvest™ is ideal for small
spaces, Schools, restaurants,
resorts or anywhere where produce
needs to be fresh and well priced..
The unit measures only 3.3m
(length) x .803 wide x 1.8m tall,
taking up approximately 2.64m2.
AutoHarvest™ is a commercial grade
product giving you all the advantages
of a larger system within a small
footprint. The package comes flat
packed with easy to assemble
instructions.
> SOON TO BE RELEASED
Do you want to know what you are eating,
and where it came from? No Space to grow?
Introducing AutoHarvest™with Harvest Selection™
Small Footprint,
Large Output
RECYCLES
WATER
DESIGNED & BUILT IN AUSTRALIA
1300 795 992
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For gardening tips and hints
SolarSelectionProduceLike us on Facebook
SolarSelection.com.ausimple, affordable food supply.
We all know how good home grown fruit and vegetables taste from our childhood. I remember Grandma had a veggie patch and would grow a plethora of wonderful produce. SeasonSelection™ helps you when you like to grow your own produce but find the decision of what to plant daunting, you can now have a collection of seasonal plants delivered right to your door. Based on our research this will save you both time and money. They have been selected as a great base for your garden and are plug grown, meaning they will take off and grow quicker than normal seedlings.
As the seedlings are coming to you directly from the grower, you are reducing your carbon footprint and reducing your food miles by using a more sustainable product – Who doesn’t want this ?
Seasonal MembershipsSeasonSelection™ is divided into three seasons. Autumn is delivered early April/May. Spring is delivered early-mid September/October and the Summer season is delivered Mid November/Early December. In total you will receive 32 seedlings per delivery plus 4 FREE.
The SeedlingsThe variety of seedings/produce to grow is extensive:
Autumn Seasonal Membership32 +4 FREE seedlings which include:
n Broccoli Baby Bunchingn Chard Rainbow (Silverbeet)n Pak Choin Lettuce Lollo Biondan Lettuce Lollo Rosson Lettuce Cos Wintern Parsley Italian Leafn Spinach Torinon Tuscan Cabbagen Oreganon Cauliflower All Year Round
$36.20 + delivery.
Spring Seasonal Membership32 +4 FREE seedlings which include:
n Basil Sweet Large Leafn Capsicum Big Berthan Lettuce Lollo Biondan Lettuce Lollo Rosson Strawberry Frescan Parsley Incan Coriander Slow Boltn Chilli Jalapenon Tomato Patio Saladn Tomato Sweet N Neat
Scarlet - Cherryn Mintn Lettuce Baby Butterhead Greenn Thyme
$36.20 + delivery.
Summer Seasonal Membership32 +4 FREE seedlings which include:
n Broccoli Baby Bunchingn Capsicum Mariachin Chilli Apachen Pak Choi White Stemn Parsley Incan Rocketn Silverbeet Fordhook Giantn Mintn Basil Sweet Large Leafn Lettuce Baby Butterhead Greenn Lettuce Baby Butterhead Red
$36.20 + delivery.
Yearly Membership96 +12 FREE seedlings which include Autumn, Spring & Summer Seasonal Memberships.
$99.00 + delivery.
Tailored produce, home delivered.
Can you dig it?
A great gift idea that gives all year round.
GREAT GIFT IDEA
1300 795 992
For gardening tips and hints
SolarSelectionProduceLike us on Facebook
SolarSelection.com.au
simple, affordable food supply.
Ideal for raised or traditional garden
beds, vertical gardens and pots.
This year don’t rely on the kids or the
neighbours to help with the watering.
You can now go away on holidays
or come home from work and know
your garden has been watered by
AutoSeason™.
AutoSeason™ waters your garden
automatically every 3 hours
dependant on the amount of sunshine
and the position of the control knob
set by you.
The AutoSeason™ will always apply
more water the sunnier the conditions
through drippers or seep-hose. The
controller can be altered as plants
grow to cater to their requirements.
There is no need to keep track
of watering time anymore. Make
your watering hassle free with
AutoSeason™.
n Drips water up to 4m above
water source
n For use with non-pressurised
water sources
n The AutoSeason™ is supplied
with 24 drippers, ideal for raised
or traditional garden beds up to
5-6m2, vertical gardens
and pots.
$199.00 + delivery.
Introducing AutoSeason™
Solar Automatic Watering System
This season let your
irrigation be automatic
Can you dig it?
GREAT GIFT IDEA
SOLARPOWERED
1300 795 992
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For gardening tips and hints
SolarSelectionProduceLike us on Facebook
SolarSelection.com.ausimple, affordable food supply.
PatioSelection™ is a seasonal selection of seedlings grown specifically for your AutoPatio™ — delivered right to your door, ready to be planted for the coming growing season, resolving the question about what to plant and when.
Seasonal MembershipsThere are two seasons which make up the PatioSelection™, with 32 seedlings per delivery (including 4 seedlings FREE).
The Autumn season will be delivered in April/May. Spring season is delivered in September/October (subject to your climate zone). A selection of seedlings perfect for the months as the weather warms up for salads like Potato Salad and Tomato and Basil Salad.
Yearly MembershipPatioSelection™ is available as a Yearly Membership which includes both Autumn and Spring Memberships. It can also be purchased by individual seasons.
The SeedlingsThe variety of seedlings/produce to grow is extensive:
Autumn Seasonal Membership32 +4 seedlings FREE which include:
n Rocketn Marjoramn Parsley Incan Coriander Slow Boltn Thymen Oreganon Lettuce Baby Butterhead
Greenn Lettuce Baby Butterhead Red
$36.20 + delivery.
Spring Seasonal Membership32 +4 seedlings FREE which include:
n Strawberry Frescan Rocketn Parsley Incan Basil Sweet Large Leafn Thymen Oreganon Mint
$36.20 + delivery.
Yearly Membership64 +8 seedlings FREE which include Autumn & Spring Seasonal Memberships.
$65.00 + delivery.
Introducing PatioSelection™
DIY Salad & Herbs, delivered.
DIY Salad &Herbs, delivered.
A great gift idea that gives all year round.
GREAT GIFT IDEA
1300 795 992
For gardening tips and hints
SolarSelectionProduceLike us on Facebook
SolarSelection.com.au
simple, affordable food supply.
The AutoPatio™ creates a
stunning wall of herbs or smaller
produce plants where harder
vertical surfaces once were.
They can be picked ready for the
dinner plate, giving an outdoor
lifestyle experience in your home,
workplace or restaurant.
Vertical gardening can be a
part of everyone’s gardening
experience.
Solar powered automation.
The completely enclosed growing
modules with built-in irrigation
creates an efficient way to easily
grow plants vertically.
The AutoPatio™ solar powered
controller waters your plants
automatically when required,
responding to climatic conditions.
This saves on water usage, adding
to its sustainability appeal.
It can be connected to a standard
hose fitting and has a catch tray
which recycles water back into
the system where a float device
ensures a constant water supply.
A Twin Refill Pack is also available
for quick plant change-over in your
AutoPatio™ (details on website).
The AutoPatio™ is approximately
1300 mm (high) x 420 mm
(width) x 120 mm (depth) and
comes with easy to assemble
instructions.
Vertical gardening and green
buildings have risen in popularity
as we all look to a greener future
and to secure a food supply in
our own backyard. Until now,
vertical gardening systems have
been very expensive, often
engineered on a large scale.
AutoPatio™ offers gardeners
an affordable solution
to Go Vertical!
$369.00 + Delivery
Introducing AutoPatio™ with PatioSelection™
Short on Space?
Go Vertical with AutoPatio™
Bring your space to life
with AutoPatio™
Go Vertical !
GREAT GIFT IDEA
RECYLESWATER=
LOW WATERUSAGE
1300 795 992
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enter DETAILS TO WIN
simple, affordable food supplyNow in your hands
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420
1300
AUTOPATIO32 plant vertical garden.
Solar Powered Automation
The Solar Powered controller
waters the seedlings more in the
hotter times of the day - when the
plants need it most. 3-5 hours on
sunlight recommended.
16 DrippersEvenly spaced drippers secured
into place between seedlings
ensure efficient watering.
Shelf DesignThis vertical growing system
features a unique shelf design that
ensures even watering which is not
dependant on gravity.
Recycles Water
System maximises the use of water
by recycling from the reservoir
Water supplyReservoir & float supplied with
the kit. Hooking up to mains/tank
water makes the system carefree.
PlantingA Premium grade potting mix
with a slow release fertiliser is
recommended. Allow the plants to
take root for 2 weeks - then hang
vertically on supplied bracket.
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/SolarSelectionProduce
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S2creative.com.au
Because Businesses have the power to change lives.
/S2CreativeSydney
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